WallDecaux Pricing 2013
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Media Guide

CLP Advertising in 2013 Germany’s Market Leader in City Light Poster Advertising Hamburg Bremen 37 cities // 46,851 advertising spaces // 10,612 spaces in primary networks across all cities // 288 million contacts // 97% coverage in booking areas // National coverage: 33% Berlin Potsdam Wolfsburg Münster Gütersloh Unna Meerbusch Dortmund Düsseldorf Erkrath Remscheid Cologne Aachen Leipzig Dresden Gera Ludwigshafen Mannheim Saarbrücken Karlsruhe Stuttgart Baden-Baden/ Rastatt Ulm Augsburg Reutlingen Munich Neu-Ulm Freiburg Source: ma poster 2011, advertising in primary networks, performance...

City Light Media 8 Train Station Media 60

City CLP City Light CLB Billboards Full Posting General Posting Pillars Locations Locations

City CLP City Light CLB Billboards Full Posting General Posting Pillars Locations Locations

Billboards Full Posting General Posting Locations Locations

Billboards Full Posting General Posting Locations Locations 1 Billboard marketing via Plakatunion AuBenwerbe-Marketing GmbH &Co. KG 2 Marketing commissioned by DSMDecaux GmbH 3 Marketing via Stadtreklame Nurnberg GmbH 4 Billboard marketing via Plakatunion AuBenwerbe-Marketing GmbH &Co. KG, Marketing of full posting locations and general posting locations via Stadtreklame Nurnberg GmbH

City Population Advertising spaces Price per Network price

City Light Posters City Population Advertising spaces Price per Network price

City Population Advertising spaces Price per Network price

City Population Advertising spaces per network Network price per week in euros 2 City Light Media City Light Media City Light Posters

City Light Media City Light Posters City Population Advertising spaces per network Network price per week in euros 2 Note:10 % carnival surcharge for Cologne, Düsseldorf and Aachen in CW 06 (08/02/ – 18/02/2013) Subject to change due to assembly and disassembly work p– U snea-value app. d d the ad e on ut mor Find o 7 page 2 per advertising space 7 incl. 10 advertising spaces in the surrounding region at 17.50 euros each plus VAT incl. 30 advertising spaces in the surrounding region at 11.00 euros each 8 incl. 35 advertising spaces in Unna at 11.00 euros each incl. 20 advertising spaces in...

Advertising spaces in network Network price per week in euros 1 WallDecaux cities more than 500,000 residents City Light Posters – Citywide Advertising – YummieNet City Population Advertising spaces per network Network price per week in euros 1 City Light Media City Light Media Overview of Cities City Light Posters – Nationwide Advertising – YummieNet

City Light Media Overview of Cities City Light Posters – Nationwide Advertising – GRPNet Germany Network Advertising spaces in network WallDecaux cities more than 100,000 residents 5,520 City Berlin Hamburg Munich 2 Cologne Stuttgart Dortmund Düsseldorf Bremen Leipzig Dresden Nuremberg 3 City Mannheim Karlsruhe Wiesbaden Münster Augsburg Aachen Freiburg i. Br. Lübeck Rostock Saarbrücken Ludwigshafen Network price per week in euros 1 780,000.00 Number of advertising spaces Potsdam Göttingen Ulm Wolfsburg Remscheid Reutlingen Gera Kaiserslautern Gütersloh

Advertising spaces in network Network price per week in euros 1 WallDecaux cities more than 100,000 residents plus shopping centres Note: Detailed information about the GRPNet and GRP-PlusNet can be found on our website www.walldecaux.de/ grpnet 1 plus VAT 2 Marketing commissioned by DSMDecaux GmbH 3 Marketing via Stadtreklame Nürnberg GmbH City Light Media City Light Media Overview of Cities City Light Posters – Nationwide Advertising – GRP-PlusNet

City Light Media City Light Pillars City Population Advertising spaces per network Note: Subject to change due to assembly and disassembly work Network price per week in euros 2

City Population Advertising spaces Price per Network price

City Light Media City Light Boards City Population Advertising spaces per network Network price per week in euros 2

City Population Advertising spaces Price per Network price Note: Please note the specifications for City Light Boards on page 30 Subject to change due to assembly and disassembly work 3 incl. 8 advertising spaces in the surrounding region at 57.00 euros each 4 Marketing via Stadtreklame Nurnberg GmbH 5 Subject to the assembly phase

City Light Media AirportNet City Advertising spaces Price per per network day in euros 1 Network price per week in euros 2 Düsseldorf 3 20,314,738 passengers 4 Düsseldorf International (DUS) Note: Please note the specications for City Light Boards on page 29 f. 10% carnival surcharge for Dusseldorf in CW 06 (08/02/ – 18/02/2013) per advertising surface plus VAT 10% carnival surcharge for Cologne, Düsseldorf and Aachen in CW 06/07 (08/02/ – 18/02/2013) p.a.; source: ADV Flughafenverband consisting of 10 analogue CLBs and 3 digital CLBs, subject to assembly work

National network Advertising spaces Price overview for advertising at individual shopping centres Shopping Centres Advertising spaces Network price Nielsen I (Schleswig-Holstein, Hamburg, Bremen, Lower Saxony) Bremen Waterfront no details Hamburg Alstertal Shopping Centre 216,000 Hamburg Billstedt Center 288,000

Price overview for advertising at individual shopping centres Shopping Centres Advertising spaces Network price Elbe Shopping Centre Hamburger Meile Ernst-August-Gal erie Leine-Center Laatzen Nielsen II (North Rhine-Westphalia) Essen Limbecker Platz 300,000 17 2,356.20

Shopping Centres Advertising spaces Network price Cologne City-Center Chorweiler 180,000 Cologne Rhein-Center Weiden 150,000 Oberhausen CentrO no details Nielsen Ilia (Hessen, Rhineland-Palatinate, Saarland) Frankfurt/Main Main-Taunus-Zentrum no details

Price overview for advertising at individual shopping centres Shopping Centres Advertising spaces Network price Karlsruhe EttlingerTor Stuttgart Leo-Center Munich Shopping Centre Neuperlach 396,000 15 2,079.00 Munich Olympia Shopping Centre 222,000 13 1,801.80