The story behind our new resin product line: Sophie.
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The story behind our new resin product line: Sophie. - 1

THE STORY BEHIND SOPHIE

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The story behind our new resin product line: Sophie. - 2

01 THE TRENDS THROUGHOUT THE YEARS THE TRENDS THROUGHOUT THE YEARS Resin chairs

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The story behind our new resin product line: Sophie. - 3

THE LIFECYCLE OF GARDEN FURNITURE: Resin, mainly the innovative quality, will dominate the market within the next 5 years. • Aluminium and wicker are becoming less popular. • Teak is stabilising.

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The story behind our new resin product line: Sophie. - 4

BRAND SHARES OF GARDEN FURNITURE FROM 1995-2025 A-brands Retail brands Mass retail brands • Influenced by the rapidly expanding distribution chain, combined with low-threshold production (low investment, little technical knowledge required), retail brands have boomed. • The extremely high development costs of the plastic applications (and the technology) will deter retail brands from investing in future. • Innovative, sustainable products (requiring high technical knowledge) are gaining the interest of the consum

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MEE T A SE SOPHIE. AT C URV FOR ED YOU R CO FOR M T. OUT THE FIR ST DOO R WHI CH C CHAIR ON OFFE RING TOURS BOD Y A N YOUR ATUR SITT ING AL POS ITION . WE TOOK OUR BEST, AND MADE IT BETTER.

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SOPHIE “TRENDPRODUKT DES JAHRES 2016” Design winning chair Sophie winner of TRENDPRODUKT DES JAHRES 2016 in Germany. www.hometrendaward.co

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Home &Trend Award Trendproduct of theYear 2016 Consumers'Choice ✓ material quality ✓ ergonomics ✓ product benefit

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The story behind our new resin product line: Sophie. - 8

05 SOPHIE - SOPHIE STUDIO • In xerix, taupe en white SOPHIE STUDIO • In xerix, taupe en whit

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Unique drainage system for ‘all weather conditions’ (funnel). The combination of the resin seat with the aluminium frame creates a stable and sustainable chair. Attractive and contemporary design THE ERGONOMICALLY SHAPED SEAT ENSURES AN EXTREMELY COMFORTABLE SITTING EXPERIENCE The popular pricing ensures a wide consumer range

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003 = Royal White 010 = Xerix 033 = Taupe SOPHIE DINING WHITE SOPHIE DINING XERIX SOPHIE HPL TABLE 170X90 XERIX SOPHIE DINING TAUPE

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08 SOPHIE STUDIO COLLECTION SOPHIE STUDIO DINING WHITE SOPHIE STUDIO DINING XERIX SOPHIE STUDIO HPL TABLE 170X100 XERIX SOPHIE STUDIO DINING TAUPE SOPHIE STUDIO HPL TABLE 240X100 WHITE

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The story behind our new resin product line: Sophie. - 12

09 IN-STORE PROMOTION 09 IN-STORE PROMOTION IN-STORE IN-STORE PROMOTION PROMOTION PRESENTATIE UNIT + PROMOTIEPAKKET PRESENTATION-WALL + PROMOTION PACKAGE • When you purchase a minimum of 60 chairs and 10 tables you will receive 25% discount • When you purchase a minimum of 60 chairs and 10 tables you(free)receive 25% discount on the presentation models, including the promo package will consisting of: on the presentation models, including the promo package postcode area, • 6000 Sophie brochures distributed house-to-house in your(free) consisting of: 1. 6000 Sophie brochures distributed...

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The story behind our new resin product line: Sophie. - 13

Sophie cushions Advertising support Online Advertisings * PROMOTION PACKAGE OFFICIAL CHARGED QUANTITY COST PRICE COST PRICE Sophie dining white 1/1 Sophie Studio dining white 4 6 Sophie Studio table 240x100 | 1 *targeted at the delivery area (postcode area) around your shop.

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ifartmani Hartman Outdoor Products B.V. Head Office Goolkatenweg 55 7521 BE Enschede P.O. Box 505 7500 AM Enschede THE NETHERLANDS T +31 (0)53 488 55 55 F +31 (0)53 433 57 90 E info@hartman.nl I www.hartman.eu

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