GUSTAVUS Wallpaper Collection
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GUSTAVUS Wallpaper Collection

GUSTAVIAN STYLE In Sweden, during the reign of King Gustav III from 1771 to 1792, travel to foreign countries was the privilege of the wealthy nobility and successful artists and musicians. The King himself was a cultured man and an advocate of the European Enlightenment. His patronage of the visual arts was linked with patriotic ambition and an admiration for the life of the French court at Versailles. In 1770, King Gustav spent time in France where he acquired a passion for the then newly fashionable Neo-Classical style. The subsequent influence of elegant French classical style produced...

GUSTAVUS The laurel wreath motif perfectly captures the combination of natural beauty and elegant formality typical of the Gustavian style. ‘Gustavus’ is based on a design in the Zoffany archive with the addition of marble textures inspired by painted panels in Swedish houses. The circular motifs, in contrast to the subtle marble veining, are printed with the application of an opaque ink, giving an almost three dimensional effect. RIGHT Wallpaper Gustavus GUV0400

SOPHIA Tiled stoves with improved heating – so necessary during the harsh Scandinavian winters - were introduced in the 1760s and with them an opportunity for another area of pattern in Swedish interiors. The inspiration for ‘Sophia’ was taken from flower patterns on painted tiles and comes in a palette of eight colours, each reflecting the freshness of Gustavian pigments. LEFT & ABOVE Wallpaper Sophia GUV06

albertine Based on a Drottningholm paper from 1782, ‘Albertine’ shows the influence of French 18th century silk with bouquets of roses set between striped panels intertwined with leaves. To create the original wallpaper, two techniques were used; the stylised background pattern was first block-printed, whereas the bouquets and trailing leaves would have been painted on afterwards. Two different types of printing roller were employed to achieve a similar effect for the Zoffany wallpaper. LEFT Wallpaper Albertine GUV07001, Paint (wall and dado) Paris Grey, Seat Cushion Zoffany Linen LIN01018,...

rosendal ‘Rosendal’ is a handsome ashlar block design. Between the blocks, which slightly vary in shade, a tactile sand texture highlights the mortar and gives extra depth to the shadow. The design combines subtlety with a bold scale and lends a feeling of space to hallways and staircases. The colours reflect natural materials; limestone, cream, grey and a deeper stone grey. medevi During the Gustavian period, damasks became popular as part of the French style. Castles and houses of the wealthy had contemporary wallpapers imported from France to decorate the walls of their gracious...

valla In a country of forests and mountains, wood is synonymous with Swedish interiors, on floors, on ceilings and walls. Natural, colourwashed or painted, wood is an integral part of the Gustavian look. ‘Valla’ has been designed to capture the effect of beautifully grained timber boards and can be hung vertically or horizontally. LEFT Wallpaper Valla GUV02001 BELOW Wallpaper (on wall) Valla GUV02001, (rolled) Valla GUV0200

eleonora This beautiful design takes its inspiration from the paper panels in the Prima Donna’s room in the court theatre at the summer palace in Drottningholm. Made in 1770 in Stockholm, they were hand-painted in the popular Chinese style. Zoffany’s ‘Eleonora’ wallpaper captures the spirit of the original panels, depicting birds among branches painted to retain the brushwork of the Swedish artist. RIGHT Wallpaper Eleonora GUV

christina Very little is known about this design, found in the Zoffany archive, though it has all the hallmarks of a painted Gustavian wallpaper. The single flower head placed within leaves has naïve simplicity, set against a fresh lime-washed effect. The original colouring on a blue-washed ground is accompanied by three more natural shades. RIGHT Wallpaper Christina GUV03002, Woodwork Silver

ASHLAR is dressed stone work of any type of stone. Ashlar blocks are large rectangular blocks of masonry sculpted to have square edges and even faces. ARABESQUE is an elaborate pattern that is characterised by the application of repeating and fancifully combined patterns; these forms often echo those of plants and animals. BROCADE A class of richly decorative shuttle-woven fabrics, often made in coloured silks and with or without gold and silver threads. DAMASK is a reversible figured fabric of silk, wool, linen, cotton, or synthetic fibres, with a pattern formed by weaving. DROTTNINGHOLM...

LONDON SHOWROOM Tel: 0844 543 4748 Email: enquiries@zoffany.uk.com UK HEAD OFFICE UK Tel: 0844 543 4600 Email: enquiries@zoffanyuk.com Export Tel: +44 (0)845 123 6800 Email: export@zoffanyuk.com NEW YORK SHOWROOM Tel: + 1 800 395 8760 Tel: + 1 212 319 7220 Email: sales-ny@a-sanderson.co.uk USA HEAD OFFICE Tel: + 1 800 3958 760 Email: info@sanderson-us.com FRENCH SHOWROOM Tel: +331 4041 1770 Fax: +331 4041 1771 Email: serviceclient@ sandersonfrance.fr DUTCH SHOWROOM Tel: +44 1895 221 049 Email: export@zoffanyuk.com WALLPAPER Medevi GUV05004 WOODWORK Sage