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PAPER ISSUE FIVE

PAPER ISSUE FIVE

PAPER ISSUE FIVE

Product catalog summary
Introduction to Beaverhausen: Beaverhausen is a design studio based in Brussels, founded by Mimi A. Diar and Ad Luijten. Originally art directors in advertising, they transitioned to design, focusing on storytelling through their creations. Their designs aim to evoke emotions and connect with their surroundings.
Design Philosophy: The studio emphasizes creating visual stories with each design, highlighting the context of use, manufacturing process, and poetic inspiration. Their work is seen as storytelling manifested in furniture, objects, lighting, and interiors.
Creation of the LU Pendant: The LU pendant was conceived during the renovation of the designers' home, inspired by the need for a thin lampshade that wouldn't obstruct the garden view. The design features two contrasting forms that interact harmoniously, connecting the interior with the garden's natural lines.
Design Features of LU Pendant: The LU pendant is Beaverhausen's first lighting design, characterized by a bold vertical element and a circular shade. It balances modesty and playfulness, inspired by Scandinavian lighting and pure lines. Available in two sizes and colors (black and taupe), it features a white diffuser shade.
Conclusion: The LU pendant exemplifies Beaverhausen's commitment to honest design, combining functionality with aesthetic appeal.
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Catalog excerpts

PAPER ISSUE FIVE-3

BEAVERHAUSEN are the designers behind our pendant LU. Beaverhausen is a design studio based in Brussels founded by Mimi A. Diar and Ad Luijten. The two designers were originally Art Directors in the advertising industry but the couple decided to put their acquired skills into their true calling: design. Their career within advertising recurs in the strong sense of storytelling reflected in all their designs. They aim to create visual stories and evoke feelings. Every design has its own theme emphasising the context of use, manufacturing process and a more poetic source of inspiration. They always...

 Open the catalog to page 3
PAPER ISSUE FIVE-5

The LU pendant is Beaverhausen’s first lighting design. LU is all about two contrasting forms and their interaction with each other. A bold vertical element appears to float through the thin elegant light source. Formed by a circular shade. Beautifully floating in the air. The combination of these two distinctive shapes results in an appealing design that is perfectly balanced. Modest in a formal setting and playful in a more vibrant environment. Scandinavian lighting in two sizes and colours; black character of LU. Named after the French word for a white diffuser shade and the love for pure...

 Open the catalog to page 5

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