Ross Lovegrove
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The Ross Lovegrove Collections Istanbul, MOD & Freedom

Contents İstanbul Collection 8 MOD Collection 26 Freedom Collection 46 1

VitrA: Unique in the world of bathroom architecture. A subsidiary of the Eczacıbaşı Group, VitrA’s quest to perfect the bathing experience began more than 60 years ago in İstanbul. VitrA does not view the bathroom as a secondary space. Rather, it sees it as a place where cleansing can become a refreshing, uplifting exercise in the care and comfort of one’s body. To accomplish its vision, VitrA has invested in every facet of bathroom manufacturing, making it unique in the world of bathroom architecture. Widely acknowledged as one of the most interesting and innovative designers of the 21st...

Ross Lovegrove drew inspiration from the unique diversity in culture and architecture of İstanbul, immersing himself in its ceramic arts and its calligraphy with its graphic yet liquid, sensuous and organic properties. VitrA and Lovegrove collaboration has produced 3 fascinating designs; İstanbul, MOD and Freedom. The İstanbul Collection was the result of Ross Lovegrove’s reflection upon water: Its flow, its ability to envelope the human form, and its inherent beauty. The MOD Collection, a brand new sense of style by using up less material and designed to consume less water; but definitely...

One of the most interesting and fascinating designers of the 21st century, and a recipient of countless awards, Lovegrove’s work explores the creation of sculptural and organic shapes using sophisticated technology and materials. His design concept ‘organic essentialism’ is inspired by elements and aesthetics taken from the natural world and reshaped in futuristic forms. Sharing VitrA’s passion for substantial innovation and design excellence, Ross Lovegrove represents the brand as its spokesperson in various platforms. 5

Ross Lovegrove & VitrA Collaboration 2006 İstanbul Collection launch 114 sanitaryware, 12 furniture, 8 bathtub, 30 faucet, 23 accesory and tile products were introduced. VitrA proudly received the world’s most prestigious design awards. 2008 MOD Collection launch 7 sanitaryware, 3 furniture, 6 bathtub, 8 faucet and 12 accesory products were introduced. 6

2009 Freedom Collection launch 9 Sanitaryware, 11 furniture and 3 faucet products were introduced. 2010 İstanbul tiles relaunched. MOD tiles launched. 7

İstanbul Collection One İstanbul. One design language. İstanbul Collection by Ross Lovegrove. İstanbul, the physical and spiritual home of VitrA, is now the inspiration for a complete bathroom experience. Introducing Ross Lovegrove’s İstanbul Collection for VitrA – products that flow together to create a single language in bathroom design. Through the study of a great city’s diversity in culture and architecture, with its unique heritage in ceramics and calligraphy, Ross Lovegrove has created a fitting homage to İstanbul that remembers the past and imagines the future. 9

Products designed by: ROSS LOVEGROVE Architectural design by: BRIGITTE WEBER 11

İstanbul 60 cm bowl and built-in basin mixer İstanbul toothbrush holder and joystick basin mixer İstanbul round bathtub, joystick bath/shower mixer with handshower (floor mounted) 12

Products designed by: ROSS LOVEGROVE Architectural design by: ZEHRA UÇAR 13

Products designed by: ROSS LOVEGROVE Architectural design by: BRIGITTE WEBER 16

İstanbul basin mixer with pop-up and toothbrush holder İstanbul oval bathtub and wall-mounted bath mixer İstanbul 60 cm washbasin with integrated pedestal and built-in basin mixer 19

İstanbul wall-hung WC pan and bidet, built-in bidet mixer, roll holder İstanbul floor mounted bath/shower mixer İstanbul round flat shower tray with seat 22

K890451 M 15x30 İstanbul decor 1 concave white glossy K890462 M 15x30 İstanbul decor 2 convex white glossy The shiny glazed tiles reproduce the organic forms of İstanbul series sanitaryware on their concave and convex reliefs, perfectly complementing the bathroom’s aesthetic ambience. 25

MOD Collection Less is more. MOD Collection by Ross Lovegrove A very special collection produced using up less material, less energy, less packaging and designed to consume less water. MOD represents a brand new sense of style complementing individualized architecture and contemporary industrial design. 27

MOD 65 cm washbasin, 45 cm washbasin unit and joystick basin mixer The furniture unit attached below the washbasin is a handy storage space 31

MOD close-coupled WC pan and cistern provides up to 60% water saving MOD 65 cm washbasin and pedestal 35

MOD 80 cm washbasin with pedestal and joystick basin mixer MOD joystick basin mixer with advanced aerator tecnology reduces water consumption by 60% MOD square monoblock shower tray and joystick shower mixer 37

MOD tall unit Practical and convenient tall unit provides more storage space with shelves 38

MOD wall hung WC pan, bidet and joystick bidet mixer MOD 80 cm bowl, 120 cm washbasin unit and 55 cm mirror 43

K890436 M10x30 MOD decor 1 concave white glossy K890440 M10x30 MOD decor 2 convex white glossy Offered in concave and convex patterns, the tiles accentuate the minimalist forms of MOD. Contoured tile surfaces create a gentle wave of reflections, enhancing the architectural tone of the bathroom space. 45

Freedom Collection Asymmetrical. Animating. Amazing. Freedom Collection by Ross Lovegrove defies convention to create uninterrupted forms that flow like sculpture, combining materials and delivering a level of finish previously unknown in the world of bathrooms. Contours as seemingly liquid as the life-enhancing water they channel, Freedom is a truly liberating bathroom experience. 47

Freedom 65 cm wall-hung washbasin and Freedom built-in basin mixer Freedom 65 cm wall-hung washbasin and İstanbul built-in basin mixer 50

Available in white, faucets are equipped with light mechanism that changes colour from blue to red to indicate water temperature. Light fades in and out depending on water flow. Temperature and water flow preferences can be recorded for three different users. “Cleaning Mode” ceases water flow automatically and saves precious water. 51