Corporate Profile
18Pages

Corporate Profile

Eczacibasi Group Profile 4 VitrA as a Global Brand 8 Primary Source of New Pure Ideas 10 High Powered Perfection 12 Blue Life: A Pledge to the Future 16 Experimenting with the Elements 18 Creative Solution Partner for an Entire Range of Projects 22 Corporate Citizenship: Making a Difference in the Larger Picture 26

VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı's core sectors are building products, healthcare and consumer products. VitrA is the only brand in global markets offering every component of the bathroom as well as an expansive range of ceramic and porcelain tiles. 2

Eczacıbaşı Group Profile ECZACIBAŞI GROUP AT A GLANCE Eczacıbaşı Holding Co. Building Products Division Healthcare Division Consumer Products Division Information Technology Other Products and Services • Eczacıbaşı Building Products Co. • Eczacıbaşı-Baxter Hospital Supply Co. • İpek Kağıt Tisue Paper Co. • E-Kart Electronic Card Systems Co. • Kanyon Management and Marketing Ltd. • Eczacıbaşı-Monrol Nuclear Products Co. • İpek Kağıt Kazakhstan LLP • Eczacıbaşı Pharmaceuticals Marketing Co. • Eczacıbaşı Information and Communication Technologies Co. • Eczacıbaşı Property Development and...

Enduring Values VitrA is not only an inheritor of Anatolia’s millenia old ceramic art tradition, it is also steeped in the culture that gave birth to the delightfully purifying Turkish hamam experience. The precursor to the brand, Eczacıbaşı’s initial production facility was a small workshop launched in 1942 in a daring effort to supply the country with a variety of earthenware products that couldn’t be imported during the war years. After the war, economic revival was accompanied by a construction boom which led Eczacıbaşı to pioneer the domestic production of ceramic sanitaryware....

VitrA as a Global Brand Developing innovative products for unique bathroom experiences and an expansive range of tiles with a full commitment to sustainability. That’s one of the main reasons for VitrA’s rising success as an inspiring brand in various countries around the world. From 15 production facilities in Turkey, Germany, France and Russia, VitrA supplies millions of pieces of ceramic sanitaryware each year to over 75 countries on five continents, accompanied by matching series of bathroom furniture, bathtubs, faucets and accessories. As a brand which combines superior design concepts...

Primary Source of New Pure Ideas The superior quality and reliable versatility that are the hallmarks of the VitrA brand are firmly rooted in a long tradition for innovation. Every component of the bathroom benefits from VitrA’s strong focus on advanced technology and imaginative design as dedicated teams of VitrA product developers collaborate with top global experts to pioneer new pure ideas that enhance bathroom aesthetics and functionality. Driven by a commitment to a sustainable future, VitrA has helped develop the Blue Life guidelines embraced by all Eczacıbaşı Building Products...

High Powered Perfection Worldwide, VitrA is the sixth largest manufacturer in its sector. In fact, its output of 5 million pieces of ceramic sanitaryware a year is greater than that of the entire ceramic sanitaryware production of Germany. However, output alone is not the only reason VitrA’s manufacturing capabilities are significant. Carefully calibrated for minimal resource consumption, these cutting-edge factories and plants allow VitrA to produce sophisticated designs and maintain extremely high standards while progressively reducing the brand’s ecological footprint. VitrA Plant Sites...

Ross Lovegrove Dima Loginoff Christophe Pillet Matteo Thun Pentagon Design It’s All About Inspiration It begins with a vision. A vision of the bathroom as a living space – flexible, capable of growth, full of endless possibilities... A mind’s eye picture of enchanting patterns and color combinations for wall and floor tiles that will deliver a finely tuned ambience. It involves identifying new directions, devising novel functions. It entails supplying architects, developers and decorators with the components and the ideas that will fire up their imagination as they plan and build the...

Blue Life A Pledge to the Future Production Certificates ISO 9001 Quality Certificate ISO 14001 Environmental Certificate EN 16001 Energy Management System Certificate OHSAS 18001 Occupational Health and Safety Management System Certificate Product Certificates Key data in diverse fields indicate the world could be at a critical juncture in terms of sustainability. The future of our blue planet is at stake, and as a major producer in the durable goods sector with a global audience, VitrA is strongly aware of its responsibilities. Blue Life is a set of guidelines embraced by the entire...

VitrA Innovation Center Bozüyük, Turkey Experimenting with the Elements Long established as a front-runner in the sector with a disposition to develop and adopt boldly original materials and production techniques, VitrA now prepares to push the frontiers further at its brand new Innovation Center. VitrA Innovation Center is in Bozüyük, Bilecik, Turkey built in close proximity to the main production plant. It is intended to serve as the headquarters of the brand’s R&D activities with a strong team mainly involved in Material and Process Development, Product Development and Technology...

An Extensive and Expanding Distribution Network By creating the total bathroom concept and pairing it with its impressive production capabilities, VitrA has attained a steadily growing global market share. Some 50% of the brand’s production is exported to over 75 countries for sale in 150 exclusive showrooms and 2,000 sales points across the world. Sales Organisation İntema - Turkey VitrA Bad - Europe VitrA UK - UK and Ireland VitrA Russia Sales Offices: China, UAE, Libya, Bahrain, Iraq, Ukraine, USA, India, Kazakhstan.