Vipp Brand Brochure
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VIPP KITCHEN Island module

We dream of a world with fewer but better products, favouring staying power over fading trends. We never design for the sake of novelty alone, but to exceed what is already available. This philosophy is taken straight out of our pedal bin from 1939 and is the guideline for everything we do.

06 Origins It began as a love story A family trait Anatomy of a bin The meaning of design 14 Collection Lighting Furniture Bathroom Kitchen 46 Hotel Vipp shelter Vipp loft Chimney house 50 Product family Full concept

MOTHER AND DAUGHTER Marie with her and Holger’s daughter, Jette, now owner of Vipp A STORY OF LOVE Marie and Holger in 1939 IT BEGAN AS A LOVE STORY ‘Holger’, said Marie. ‘I need a waste bin for my salon. Can you make me one?’. These words mark the beginning of Vipp. The year is 1939, and Marie has just opened her own salon. Her husband, Holger, runs a modest metal workshop in the Danish town of Randers. Holger does not know the word ‘design’, but as a smith he knows what makes a quality tool. With this in mind, he makes Marie a bin that works and that very few people will ever wear out....

THE FIRST OF ITS KIND The first Vipp bin made for Marie’s salon in 1939

THE FAMILY Jette, Kasper and Sofie

EXTENDED LEGACY A contemporary Vipp bin carrying Holger’s design In the late 1990s, Jette moves the company to Northern Copenhagen, bringing her closer to her children, Kasper and Sofie, who quickly become part of Vipp. ‘We have such a love for this bin that my grandfather made in his backyard workshop. It runs in our veins’, says Kasper. FAMILY-FOUNDED, FAMILY-DRIVEN Today, more than 20 years later, Vipp is still a family-driven company, operated by Jette and her two children, Kasper and Sofie. Kasper acts as the Managing Director for Vipp, and Sofie has moved to New York to build the Vipp...

HOLGER AND HIS BIN Holger with a variety of Vipp bins in the early 1990s When Holger Nielsen founded Vipp in 1939, he designed a pedal bin that still looks very much the same today, generations later. Holger Nielsen was not a designer in the traditional sense of the word. He was a craftsman. So the bin was not designed for the purpose of a certain appearance, but got its visual expression as a result of a series of functional criteria: A large foot for stability, a domed steel lid that is easy to clean, and a large rubber ring at the base to protect the floor. Holger’s philosophy of...

OUR STORY OF EVOLUTION Original Vipp bin from 1939 and a current edition

MORTEN BO JENSEN Chief Designer at Vipp since 2006 When Morten Bo Jensen joined Vipp in 2006, it was a common passion for philosophy-driven design that drew the family behind the company and the young designer together. ‘The heritage of Vipp constituted a huge potential in my eyes. When a product has endured as long as the Vipp bin, it’s definitive proof that the set of values on which it’s based is something worth building upon’, says Morten. ENGINEERED TO THE BONE ‘Functionalism is the root of everything we do, and our in-house team of engineers study every little detail. I like using the...

LIGHTING COLLECTION

Having taken more than 5 years to perfect, the Vipp lamp series is a testament to Vipp’s dedication to engineered craftsmanship. The growing lamp series for floor, ceiling, wall and table stems from an ambition to introduce a series of lamps that move against the trend of fixed light sources. Instead, Vipp lamps are designed to be timeless in both aesthetic and function, made to be fitted with a replaceable LED light source.

FLOOR READING LAMP Vipp525

FURNITURE COLLECTION

When Holger Nielsen founded Vipp in 1939, he probably never dreamt that the bin he made for his wife’s salon would grow into a full family of products. Over the years, the solid principles of craftsmanship and the designing of tools for everyday life has inspired Vipp to grow across categories. From the small side table and the clean-cut mirror across the dining table and the daybed, the Vipp DNA of solid materials and soft lines lays the foundation of a growing furniture range.

COFFEE TABLE Coming soon

BATHROOM COLLECTION

CLEAN LINES, CLEAR FUNCTIONALITY Having grown up in the clinics of Denmark, Vipp naturally extends into the clean environment of the bathroom. Today, the Vipp pedal bin has become a permanent resident in many bathrooms across the world, and has been joined by both small and large family members - from the three-sized bath module and stainless steel bath tap to the practical suction hook and the soap dispenser.

TOILET ROLL HOLDER Vipp3

KITCHEN COLLECTION

CHEF-WORTHY TOOLS Finding inspiration from industrial tools, every Vipp kitchen product is made to be worthy of a chef, whether professional or amateur. GETTING IT RIGHT Never settling before a product is just right, the Vipp kitchen roll holder exemplifies Vipp’s constant quest for making a product the best it can be. Fifteen different concepts were tried over five years for the kitchen roll holder to be accepted into the family of Vipp products.

KITCHEN ROLL HOLDER Vipp266

VIPP KITCHEN Island module with gas hobs

VIPP KITCHEN Wall module YOUR LAST KITCHEN Since 1939, every new Vipp product has been born from the same dream; to manufacture long-lasting tools for everyday life. Our kitchen is no different. Envisioned to be used every day for a lifetime, the Vipp kitchen is stripped of fading trends and filled with carefully-consired and highly engineered details.

VIPP KITCHEN Tall module with oven

VIPP HOTEL CHECK IN VIPP SHELTER Check in to a human battery charger wrapped in Vipp DNA from head to toe

ROOM NO. 1 VIPP SHELTER 55m2 of solitude in the Swedish wilderness ROOM NO. 2 VIPP LOFT A 400m2 urban design-meets-art experience in Copenhagen ROOM NO. 3 CHIMNEY HOUSE A historic landmark on the Copenhagen waterfront opening in 2018 AS SOON AS YOU CHECK IN AT THE VIPP HOTEL, IT’S FULLY BOOKED That is because the Vipp Hotel is not a hotel in the traditional sense. Instead of having many rooms in one location, we offer unique rooms at various destinations. AN UNTRADITIONAL HOTEL At the Vipp Hotel, we invite you to experience our philosophy of design in places out of the ordinary. The hotel...