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Corporate Brochure

Corporate Brochure
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Corporate Brochure

Product catalog summary
Introduction
Viking Range Corporation has grown from its initial focus on ranges to a comprehensive brand associated with the epicurean lifestyle. Since 1987, Viking has expanded its offerings to include a wide array of kitchen appliances, culinary schools, and events.
Historical Development
Founded by Fred Carl in the 1980s, Viking began with the creation of a suitable home range. The first prototype was made in 1986, and by 1987, Viking started shipping ranges. The product line has since expanded to include convection ranges, dishwashers, refrigerators, and a commercial line for chefs by 2008.
Product Line
Viking offers a diverse range of kitchen products, including ranges, refrigerators, grills, dishwashers, cookware, cutlery, and small appliances, known for professional performance and cohesive design.
Community and Culture
Rooted in Greenwood, Mississippi, Viking values community and employee wellness, engaging in educational partnerships and community improvement through sponsorships and charitable activities.
Facilities
Viking's headquarters and manufacturing facilities are in Greenwood, Mississippi, contributing to local revitalization and maintaining a strong presence.
Conclusion
Viking Range Corporation continues to innovate, focusing on quality and performance, with a commitment to culinary excellence and community involvement.
Viking Production System
Inspired by the Toyota Production System, Viking's production emphasizes adaptability, efficiency, and continuous improvement, involving all employees in problem-solving to ensure quality and minimize waste.
Viking Design Center
The Design Center ensures the aesthetics and functionality of Viking products through research, development, and testing, maintaining a consistent brand style.
Viking Hospitality Group
Extending the Viking lifestyle, the Hospitality Group offers luxury and southern hospitality through The Alluvian Hotel, Spa, Giardina’s Restaurant, and The Viking Cooking School, focusing on culinary excellence and cultural experiences.
Commitment to Community and Environment
Viking is committed to its Greenwood community and environmental sustainability, practicing low-impact manufacturing, recycling, and offering eco-friendly kitchen options, while revitalizing historic buildings.
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Catalog excerpts

Corporate Brochure-1

This is Viking Range Corporation. ® Pr o f e s s i o n a l Pe r f o r m a n c e f o r t h e H o m e TM

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Corporate Brochure-2

Viking Range has become much more than a range. F r o m the intr o d u c tio n o f o u r fl a g s h i p ra n g e s t o o ur c o o k i n g s c h o o l s , Viking has become synonymous with t h e e pi c ure a n l i fe s t y l e . I t ’ s a w a y o f l i fe – f o r o u r c u sto m er s a s w e l l a s o ur e m pl o y e e s . We intro d uc e d pro fe s s i o n a l c o o k i n g t o t h e h o m e i n 1 9 8 7 , a n d gourmets the world over rejoiced. So we added a rangetop. Then a dishwasher. A refrigerator. Even a gas grill and complete outdoor kitchen to go with it. Along the way, we created our...

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Corporate Brochure-3

Innovations require innovators. And every single member of the Viking team fits the bill. From the board room to the plant floor, everyone shares the vision of perfection. 3

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Corporate Brochure-4

the evolution of the viking kitchen Necessity is the mother of invention. And lucky for invention, she's also a pretty good cook. Fred Carl, a fourth-generation building contractor, hit upon the idea of the Viking range in the 80s. In the midst of building his own home, he discovered the range he wanted didn't exist. His wife, Margaret, cherished the heavy-duty performance and classic look of her mother's Chambers stove. But Chambers had long since ceased production. Fred considered installing an actual restaurant range in their new home. But he knew that a commercial range would be impractical,...

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Corporate Brochure-5

After countless late nights, he finally arrived at a hybrid that corralled the cooking power and features of a professional range into a design feasible for home use. And he decided it was time for just such a product to be brought to market. The only thing more unbelievable to Fred than the fact that a range like this didn't already exist was the reaction his idea received from the commercial range manufacturers he approached. "Who on earth would buy a range like this?" they all asked as they showed him the door. Fred finally persuaded a small company in southern California to produce the first...

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Corporate Brochure-6

After two years of trial, error, and extensive testing, the first Viking ranges received American Gas Association certification in late 1986, and shipped in January 1987. Incredible consumer response quickly overwhelmed Fred's contract manufacturer. Who on earth would buy a Viking range, indeed? Viking soon opened its own manufacturing plant in Greenwood, Mississippi, and realized there was room for professional performance in every corner of the kitchen. By the end of the decade, Viking would operate three manufacturing facilities in MICROWAVE OVEN ARE INTRODUCED; BLENDER AND STAND MIXER OUTDOOR...

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Corporate Brochure-7

Greenwood, and the Viking kitchen would grow to include built-in cooking, ventilation, refrigeration, cleanup, and outdoor products - and an entirely new appearance for professional performance with Viking continues to branch out and improve upon more product categories, introducing cutlery, cookware, and small appliances - even outdoor stainless steel cabinets. But these aren't mere vanity items. They offer the same exceptional performance and craftsmanship people expect from the Viking brand. And that's what they'll always get from Viking. To that end, we've answered the demand for a truly...

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Corporate Brochure-8

Viking is a community within a community. And even though Viking products ship around the world, the company has always stayed true to its roots in Greenwood, Mississippi. The Viking range was dreamed up in Greenwood. And the people of Greenwood believed in it. Their encouragement and elbow grease have helped push Viking to where it is today. These are Viking people, and they are our greatest asset. In this town of 18,000, located in the heart of the Mississippi Delta, people actually know their neighbors - next door and three streets over. They're accustomed to pulling together to get things...

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Corporate Brochure-9

ROOTS MEAN A LOT IN A SMALL TOWN LIKE GREENWOOD. AND THEY MATTER JUST AS MUCH TO VIKING. THE VIKING RANGE WAS BORN HERE. AND THE HARDWORKING PEOPLE OF GREENWOOD HAVE HELPED KEEP THE COMPANY GROWING EVER SINCE.

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Corporate Brochure-10

Viking introduced professional cooking to the home when our first range shipped in 1987. Now that same exceptional performance extends into every corner of the kitchen - even the backyard. Refrigerators. Wine cellars. Dishwashers. Grills. Cookware. Cutlery. Small appliances. Stainless steel cabinets. It's enough to turn any cook into a chef. When people think of Viking the bold, commercial look of the Professional Series range is the image that most likely pops into their heads. Ultra- premium features like high-performance burners, convection baking and infrared broiling easily handle everything...

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Corporate Brochure-11

Viking doesn’t see the kitchen as a collection of products, products. Our assortment of refrigeration products but a complete cooking environment. Cooking isn’t a ensures the practicing gourmet always has ample chore – it’s an art form. Everything must work together cold storage for fresh ingredients and refreshments. in form and function. Both the Professional and Designer Cleanup products quietly tackle the post-party chores. lines deliver the ultimate in performance with a cohesive And our outdoor kitchen raises the art of barbecuing look for the kitchen. Each line offers a full range of products,...

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Corporate Brochure-12

viking commercial The originator of professional performance for the home is now redefining performance for the professionals themselves. After years of meticulous research, design, and - most importantly - listening we proudly introduced the Viking Commercial line in 2008. Designed from scratch for the world's most demanding chefs, Viking Commercial delivers superior materials, exceptional features, and unrivaled reliability. But more importantly, it provides the freedom to cook with spontaneity. Every single feature and design element was born from conversations with chefs and restaurateurs....

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Corporate Brochure-13

this full line of unique equipment includes everything from freestanding ranges and lineups to custom island suites. Chefs AND STUDENTS from around the world cook, teach, and train at the Culinary Institute of America’s Greystone campus. SO Performance and reliability are paramount IN THE VIKING TEACHING kitchen. 13

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.