Make it yours N°2
73Pages

yours! Edition

Dear Reader, The versatility of USM Modular Furniture is particularly evident when we visit our customers. It’s inspiring to see how imaginatively, pragmatically and stylishly USM is being used in studios, offices, libraries and homes. On the following pages, we’ll show you over 30 different applications. We celebrate the freedom of ideas that inspires this wealth of creativity, the inspiration that USM is time and time again. And we will take you on a trip: From the EuroAirport in Mulhouse to the Johanson family in Drammen; from the Creative Lab in Bologna to a rehabili ation clinic in...

Home & Work A passion for midcentury design 10 Santos Bregaña The art of storytelling 14 Public & Retail Ogilvy & Mather Creativity comes from exploration Floral poetry Jérémy Tarian Pavilion Mies van der Rohe Material matters Alexander Johansen Colors everywhere 42 Fernando Oiza Unexpected beauty in Basque country Jason Miller Studio, Roll & Hill EuroAirport Basel-Mulhouse-Freiburg Lascaux, International Centre for Cave Art Modernist geometry designed for living A journey back through time A lifelong love – both here and there Maxime Plescia-Büchi Old love never dies Hänsel & Gretel Chip...

A passion for midcentury design Uniting work and living spaces doesn’t mean sacrificing style for functionality – USM’s tailored modular system helped Kristina Pickford keep her office area decluttered.

Kristina Pickford Profession: Interior designer Location: Auckland, New Zealand Owns USM since: When interior designer Kristina Pickford opted for a change of scenery, she knew her new urban home had to reflect her idea of timeless and flexible design with an understated twist. Exchanging her suburban, midcentury Christchurch home for an indoor-only living space in cosmopolitan Auckland, Pickford’s background in heritage and contemporary art came in handy: Immersing herself in the personal project, her choice of furniture characterizes a mix of styles, eras and levels of formality while...

“I select things that I think we will love and enjoy for the rest of our life imes, t things that will endure and stand the test of time.”

Aiming to produce “poetic functionality,” architect and designer Santos Bregaña creates meaningful and nostalgic designs to inspire culinary encounters.

Santos Bregaña Profession: Designer Location: San Sebastián, Spain Company: Restaurant Huarte, University of Navarra’s Museum, Pamplona, Spain “For me, USM is a gold standard that always yields positive results. There’s something in its construction and in its finish that clients are enamored with.” Inspired by nature, Santos Bregaña strives to tell stories that convey food’s ability to create ritualistic and anthropological environments: “We aspire to have the restaurant patrons perceive a sense of harmony around them – things have meaning here, even if it can’t be described with words.”...

Floral poetry Furniture is an important part of floral arrangements for a haute couture florist. Comprised of horizontal and vertical lines, USM Haller enhances the organic forms of natural flowers. 14

Floristry Location: Hiroshima City, Hiroshima Prefecture Owns USM since: In 2016, ZAZA took an exciting new step as a flower boutique. Located in a basement space in Hiroshima’s Nakamichi district in Naka Ward, the store does not sell one flower at a time. Instead, it creates custom arrangements and bouquets and displays them like works of art in a gallery behind a huge sliding door. This is where the furniture used to display the arrangements is important. USM Haller was chosen because it is not only functional but also enhances the floral confections. of dirt need furniture that can...

“Not just offices and houses. Occasional moments of beauty and grace with flowers.”

Creativity comes from exploration The new HQ for Ogilvy Group, located on London’s Creative Mile on the Southbank, fuses a creative culture with a functional workspace.

Ogilvy & Mather Industry: Advertising Location: “When people thrive, the organization thrives too. This is a workplace created to unleash its inhabitants to be at their very best, personally and professionally.” London, United Kingdom Owns USM since: Gill Parker, CEO by BDG architecture + design Imagine a workplace designed for interaction, where every floor offers up a new experience – an unexpected event or performance, some quiet space, a huge window, a ledge to perch on, a corner in which to think, a passing smile, artwork, tasty food or a great coffee. Imagine if your workday were fuel...

Jérémy Tarian is a Parisian with wanderlust. He grew up close to the Jardin des Plantes before moving to the French capital’s first arrondissement. After sojourns in Berlin and New York, he returned to Paris in 2012 and launched his own eyewear brand, Tarian.

“I gradually adapted, redesigned and customized this furniture.” Jérémy Tarian Profession: Designer Location: Paris, France Owns USM since: Today, this lover of color and fine materials divides his time between his flat in the popular Château d’Eau neighborhood and his studio, tucked away on a side street in the Haut Marais. Bicolored USM furniture takes pride of place at both addresses and showcases Jérémy Tarian’s own designs – his limitededition contemporary eyewear range and his wonderful ceramics, made using an old marbled pottery technique. Although he works in two different fields,...

“These blends of colors can even be found in the bicolored USM furniture I chose.”

Architects Anna and Eugeni Bach transformed the Mies van der Rohe Pavilion in Barcelona into an all-white marvel following an invitation by the Fundació Mies van der Rohe. Every year the foundation invites relevant artists and architects to transform this outstanding space and contribute to its understanding. Over 11 days, the architects progressively clad all the surfaces with the same white material, turning the building into a representation of itself and thus opening the door to multiple interpretations of the longest standing temporary pavilion in modern architecture. USM, sponsor of...