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Swedese Portfolio

Swedese Portfolio
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Swedese Portfolio The collection in words, images & facts

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Swedese Portfolio

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Swedese Portfolio It’s about the design and the people behind it. About materials, and a certain feeling. About what we create with our designers, and what our products create together. And it’s about time, timing and timelessness. Swedese was founded in 1945, in a world finally at peace, by two brothers with a passion for wood, beauty and craft. This publication celebrates our new collection, our heritage and our 70-year anniversary. Have a look at our portfolio! Published by Swedese Möbler Ab P.o. Box 156 SE 567 23 Vaggeryd Sweden Tel. +46-(0)393-797 00 www.swedese.se 6 Swedese Production...

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Diva easy chair Diva sofa Staffan Holm Rondo table

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Bespoke table Roger Persson Grace bar stool Staffan Holm

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Nova sofa Flower Mono table Christine Schwarzer

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Fakta shelf Yngve Ekström Kite high easy chair Broberg & Ridderstråle

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Norma easy chair Roger Persson Libri shelf Michaël Bihain Bespoke table Roger Persson Grace chair Staffan Holm

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Noton acoustic panel Claesson Koivisto Rune Kite conference chair Broberg & Ridderstråle Bespoke table Roger Persson Fakta shelf Yngve Ekström

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Lamino by Nudie Jeans easy chair Yngve Ekström Boxplay sofa Claesson Koivisto Rune

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Gap Meeting modular seating Rondo table

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Madison easy chair Madison sofa Leila Atlassi/Wingårdhs Breeze table Monica Förster

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Happy sofa Happy easy chair Roger Persson Noton acoustic panel Claesson Koivisto Rune Flower table Christine Schwarzer

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Norma easy chair Roger Persson Fakta shelf Yngve Ekström Diva sofa Staffan Holm Rondo table

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We’ve met up at the Broberg & Ridderstråle office, a fairly messy space with prototypes, sketches and odd pieces of furniture here and there, with no apparent structure. None of the precise finish that is typically so prevalent in Broberg & Ridderstråle’s interior design work is visible here. But this is not actually where the most important work takes place: that happens “anywhere at all”. And what we talk about is how Mats Broberg and Johan Ridderstråle got a piece of mesh that Swedese’s then-CEO had found interesting, a kind of fabric that would shrink 30% when steamed. “Then we got...

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walks or to museums and exhibitions. Ideas have to come with happiness, a joy of discovery; otherwise, they’ll never be good.” For that reason, they have no employees or interns; they are not bound to the office, nor are they influenced by finances when choosing assignments. “It gives us freedom.” And this approach has been very successful, thus far. “I’m a little more zealous and have ideas more often, which Johan then scales down intellectually. He’s more structured than I am,” says Mats. Johan fidgets a little, but does not disagree. Mats and Johan met while studying interior...

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Mats Broberg Stella armchair Kite easy chair or for the receptionist or CEO: a version of Stella exists for every conceivable function. The very first product for Swedese was the Divido table, which so elegantly solves the meeting between the legs and table top that it is tempting to want to set the table beneath, rather than on top of Divido. It is brilliant – especially considering that the most aesthetically sensitive part of almost every table is precisely the space where the legs and table top meet. The first seed of a product is usually a simple pencil sketch – which was the case...

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Kite high easy chair Broberg & Ridderstråle Libri shelf Michaël Bihain Cruiser easy chair Marina Bautier

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Grace chair Staffan Holm Divido table Broberg & Ridderstråle

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Stella armchair Broberg & Ridderstråle Divido table Broberg & Ridderstråle Spin stool Staffan Holm Boxplay sofa Claesson Koivisto Rune Breeze table Monica Förster

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People make all the difference

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Sometimes people ask us why we’ve chosen to have our own two factories in Sweden. Wouldn’t it be cheaper to produce elsewhere? And to let someone else do it? Yes, most certainly, it would. But then again, that wouldn’t be Swedese. Our company is about details. It is about choosing the right materials, precision and craftsmanship. About production developers collaborating with designers to find innovative solutions, and about specialised carpenters and seamstresses with an exquisite sense of materials and the magical potential they offer. At Swedese, we care about the items we sell, as well...

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Norma easy chair Roger Persson Rondo table

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Avalon easy chair Michael Young Drum sidetable Corinna Warm Boxplay sofa Boxplay easy chair Claesson Koivisto Rune Brasilia table Claesson Koivisto Rune

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Stella armchair Broberg & Ridderstråle Divido table Broberg & Ridderstråle

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Continental easy chair Claesson Koivisto Rune Lime table Lime Studio Continental easy chair Claesson Koivisto Rune Lime table Lime Studio Boxplay easy chair Claesson Koivisto Rune Spin stool Staffan Holm

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There is no doubt about it: Swedese’s most important design item during the 70 years that the company has existed is Lamino, the beautiful, comfortable, ageless, and loved easy chair designed by the founder Yngve Ekström in 1956. Lamino is an easy chair that seems to be drawn in one perfect line. It has been produced for almost 60 years, and it was certainly not designed in one day. A place in the chair. Feel free. Lovely to look at – lovely to sit in, he personally summarised his creation in an advertisement when it was launched in 1956, eleven years after Swedese was founded. Throughout...

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CEO and designer at Nudie Jeans, to make an interpretation of Lamino. The resulting product is raw and naked, just like the jeans that have been massively successful since Maria founded the company in 2001. The Nudie Jeans version of Lamino is made of untreated beech, neither varnished nor oiled – but raw. The jeans have an orange stripe in the selvage; similarly, two of the 19 veneers are bright orange, which is a bit surprising, but still very much Lamino. When asked what Swedese and Nudie have in common, Maria Erixon immediately quoted another version of what Yngve Ekström said about...

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