Pira G2
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Catalog excerpts

Pira G2 - 1

Anna von Schewen Björn Dahlström from Olle Pira’s classi

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Pira G2 - 2

BEAUTIFUL EXPERIENCES ARE MADE OF BEAUTIFUL CONTRADICTIONS.

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Pira G2 - 3

Our years and days all have something in common. They’re not quite what they seem. Never just beginnings, middles and ends but interesting series of surprises, shocks, delights and u-turns. Yet they always reward. With interest. Enrichment. Confidence. Fulfilment and joy. ”WE SEE THE SHELF AS A PLATFORM TO ACCOMODATE DIFFERENT ASPECTS OF LIFE”. Anna von Schewen IN SHORT, THEY’RE CONTRADICTIONS. Many designers assume that lives fit categories. Regular. Happy. Every-day. And that places and things should do the same. Functional. Square. Bright. Inspirational. Experience tells us that lives,...

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Pira G2 - 5

ELEGANTLY DELICATE, YET FRANKLY ROBUST. LIKE LIFE. PIRA G2 IS A SPUN, METALLIC WORK OF ART THAT CREATES A CENTRE-PIECE WHEREVER IT STANDS. EVEN FAR FROM THE CENTRE OF A SPACE. YET EACH SHELF CARRIES UP TO 50 KG, THANKS TO ITS SHEET-STEEL CONSTRUCTION WITH AN INTEGRAL RIDGE. OR INDEED, 350 KG IN EACH SECTION. ENOUGH FOR LIFE’S TREASURES. OR NECESSITIES. OR BOTH. Wall mounted white, 2000 mm high. Cabinets in oak, 900 mm and 700 mm, on a 900 mm shelf. Solid white oak bookends. Striking, yet soothing.

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Pira G2 - 6

PIRA G2. VINTAGE GENIUS, YET IN A NEW MINDSET. And now here are the 2020’s. Technology, materials and workspaces have evolved. So have humanity’s habits and needs. People remain as beautifully unfathomable as ever, yet 21st Century living has evolved faster. So the Pira shelf has responded. Designers Anna von Schewen and Björn Dahlström have taken the classic on. In all senses. ”PIRA G2 MEETS THE NEEDS OF TODAY. YET STRIVES TO RETAIN THE BRILLIANCE OF THE 50’S CLASSIC. ITS RELEVANCE SALUTES THE PAST.” Björn Dahlström ELEGANTLY DELICATE, YET FRANKLY ROBUST. LIKE LIFE. Pira G2 is a spun,...

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Pira G2 - 7

Poles in extruded aluminium and wings in steel, pressed to precisely fit the pole’s opening. That way, uprights and wings become a seamless entity. And every shelf, rock steady. Anna von Schewen’s and Björn Dahlström’s original 2019 sketches. Simpler, yet equally rich. UPHOLDING, YET MELLOWING. PIRA G2’S METALWORK REASSURES. YET ITS WALNUT AND WHITE OAK BOOKENDS AND CABINETS PACIFY. A TECHNICAL FEAT, YET A BEAUTIFUL ONE. TWO SCHOOLS IN ONE SPACE. THE WELCOMING, AND THE WORKING. MODULAR, YET SEEMINGLY JOINTLESS. MODULAR ENOUGH TO FIT ON A SINGLE PALLET FOR A ONE-SHOT DELIVERY. YET ASSEMBLED,...

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Pira G2 - 8

LIKE A SWISS WATCH, AND A TOWER CRANE. PIRA G2 IS THE SUM OF MANY PARTS. AN INTERLOCKED SERIES OF JOINTS, POLES, FLATS AND TRIANGLES, EACH NO LONGER THAN A METRE YET EXTENDABLE TO MORE THAN THREE, REACHING MOST CEILINGS FROM ALL FLOORS. WITH MACHINED TOLERANCES DOWN TO 0.02 MM, YET ALL AS RUGGED AS THE MACHINES THAT CUT THEM. Bookends in solid walnut. Stout enough to hold many first editions, yet not enough to hide them. See how the aluminium bar elegantly slides within the fold of the shelf. A suspended 2x900 mm black grey metal and walnut unit, holding a 900 mm and a 700 mm wide cabinet....

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Pira G2 - 9

PIRA G2. A MOST BEAUTIFUL CONTRADICTION. Pira G2 is the sum of many parts. 1. A stout organiser with three compartments, in white oak. 2. A foot firmly placed in the ceiling. Adjustable distance 30 – 80 mm. 3. Large cabinets in white oak. Two widths, 700 mm and 900 mm. 4. A solid bookend in white oak. 5. A floor-to-ceiling Pira G2 with cabinets in white oak and choice belonging

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Pira G2 - 11

A house, yet a castle. Villa Bäckström in Hässleholm, Sweden. Designed by architects Fritz Jaeneke and Sten Samuelsson in 1971 for the Bäckström family. The spiral staircase in the centre ties the two floors together. The upper level, an ocean of translucent light with floor to ceiling windows. The lower, a practical space with offices, storage and garage. As contradictory as Pira G

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