About us Our Philosophy *»• History International Presence People Behind the Scene Creat More from Floor Next-level Quality Aesthetic Design Tested and Proved We Achieve You More lat People Think of us

Our reputation has been earned through decades of product expertise and experience, service and passion. We believe in making our products phenomenal for our consumers, retailers and the future. When you see our brand you instantly know you can trust our products and services. It's more than a name and a logo design. It is the embodiment of ouryears of dedication and the meaningful image in the minds of customers.

Born with the desire to create a happier and healthier life for everyone Since 1993, we have been pursuing to improve your home with our products designed for real life and made with you in mind. J&R was founded and headquartered in the U.S.carrying the commission of bringing happiness to everyone and creating a better future for every family. We believe home is where love resides and life begins, and every product should make your house feel like a home. Based on our constant innovation and the keen insight on customer demands for a healthier life and a smarter living, we have been developing...

STEPGUARD, an innovative flooring brand under J&R GROUP, specializes in SPC flooring and offers integral design solutions. It is our goal for people to have a worry-free and healthy life on our floors. Although there have already been different kinds of flooring, we always strive for better solutions. In 2015, supported by international designers and the latest technology through relentless experiments on natural substances, our engineers found the secret formula of an innovative product later known as SPC. Combined with design and quality, we have created groundbreaking SPC flooring that inspires...

We know what's impor to you

•Good Material philosophy. We bring you natural and authentic beauty without destroying nature. At STEPGUARD, we strive to create healthy, beautiful and sustainable living spaces. Our SPC flooring is made of 100% virgin high-quality material, which contributes to a healthy home environment and preserving natural resources. Our professionalism is blended into a culture of innovation, passion and service. High on style yet low impact on environement impact.We constantly invest in environment-friendly products and production process. Our factory is fully certified by ISO 14001. At the end of its...

Aesthetics is our persistence. Every pattern we design is inspired by nature and artistry; every board tells a story and defines who you are. We can always lead the market, resonate with customers and push the boundary of the flooring industry. Customers are in our hearts. You are not alone in the fierce market competition. Our strong marketing strategies, all-around service and support make us your strong alliance. We value your trust and are persistent in becoming your most reliable flooring resource.

1999 Backed with six R&D centers across the world and empowered by technology, J&R has become a renowned company in the US home improvement market. Production bases in China and Malaysia have been put into use to optimize international supply chains. Through relentless experiments on natural substances, our engineers found the secret formula of an innovative product later known asSPC. 2018 To develop global business, we have established operation and marketing centers in China, USA, and Europe. Founded in the USA, J&R is dedicated to creating "Smart Home, Smart Life". 2011 Established Greater...

In order to provide better solutions, we have been constantly optimizing our industrial layouts. We are stronger because we place ourselves in the extensive world network.

European R&D Center Sweden China R&D Center Shanghai, China Hangzhou, China Greater China Marketing Center Hong Kong, China Production Base Malacca, Malaysia Jiangsu, China Shandong, China New Jersey, USA (under construction)

"Talent wins games, b intelligence win cha

People Behind Scene We research and design colors both locally and globally, innovate new schemes to lead the trend, inspiration resource for our color and texture comes :rom life, nature, artistry, etc. • Market research and customers' feedback are vital. • We provide technical services to solve technical problems. • We ensure that our production facilities are always in excellent condition. •We provide professional services and design new machines to help improve efficiency. •Weturn ideas into reality, and ensure are aligned with production process capabilities. • We work closely with designers...

We are a lively and innovative family. Behind what we have achieved there are our diverse team members to help shape STEPGUARD through their passion, expertise, experience and loyalty. And together, we are able to deliver the best flooring and services to families all around the world. Sales & Customer Service: Marketing: ■To establish our brand image, raise brand awareness, convey our concepts and expand our influence on people and the market. ■To ensure every appearance allows for a great brand experience. •To continually investigate changes in providing marketing supports to better service...

With the company's nature of being customer centric, we work on fulfilling all our customers' needs with the best products and the best services.

Your Choice of Luxury Flooring

Fresh Clean Living: Everyone wants a cleaner floor and worry-free life. Our flooring is designed to be easy to live with and clean in every step. Make a Splash: "If there is magic on this planet, it is contained in water." Come on in and don't worry, our flooring is sealed from all the edges and 100% waterproof from the bottom up. Laughter sparkles, and let joy flow. Listen & Feel: Don't just see it, feel it and live on it. Comfortable underfoot with natural warmth, reduction of reflective walking sound and transmission sound to a very comfortable level. A delight to all your sensations. Air...