360 Culture Code Leveraging the workplace to meet today’s global challenges
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Issue 6 Exploring workplace research, insights and trends 360.steelcase.com Leadership Moment with LexJet CEO Arthur Lambert A new space, revitalized employees and record sales. Culture Code Leveraging the workplace to meet today’s global challenges The magazine of workplace research, insight and trends 360N6REN 360 Magazine is published by Steelcase Inc. All rights reserved. Copyright 2012. Cover and design by Plural, in collaboration with Steelcase. Material in this publication may not be reproduced in any form unless you really want to help people love how they work—just ask us first, okay? Sustainability Spotlight Sustainability workshops cultivate out-of-the box thinking about the future. Q&A with Pankaj Ghemawat Is your business a truly global enterprise? Probably not as much as you think.

FrameOne Bench with media:scape media:scape mini media:scape lounge media:scape standing-height table media:scape mobile collaboration amplified. In an increasingly complex and competitive world, where creativity and innovation are vital, people—everywhere—need to work more collaboratively. The family of media:scape® products brings together people, information and space in a way that augments their interaction and amplifies their performance. steelcase.com 360.steelcase.com | Issue 6 | 1

about this issue Global integration is a strategic business goal in today’s interconnected and interdependent economy. The workplace is an underutilized asset that organizations can leverage to accelerate the complex process of integration. Leading organizations that understand the role culture plays within the physical work environment can use space as a competitive advantage. In response to this challenge, the Steelcase WorkSpace Futures team recently completed a study of 11 countries to better understand culture codes in the workplace. Their insights can help organizations incorporate...

Contents 24 CULTURE CODE The Steelcase WorkSpace Futures team recently completed a cultural study of 11 countries to better understand cultural codes in the workplace. Their insights inform how to reflect and incorporate important values, employee behaviors and larger cultural contexts into work environments around the world. An Exploration of Eleven Countries Insights into the relationship between workplace behaviors and the work environment for each of the 11 countries and what it tells us about them. 18 Q&A with Pankaj Ghemawat Is your business a truly global enterprise? Probably not as...

perspectives Meet some of the people who contributed information and ideas to this issue. Ilona Maier Strasbourg, France “Evidence points to an increasing shift in preferences and behaviors as an economy grows and its society changes. Several distinct approaches exist side by side. Understanding the disparities of a society in motion is more important than making generalizations.” The Culture Code Team “More businesses than ever are global and that means people have the opportunity to work with others from all over the world. There is a fascinating dimension to that, but it can also be...

what if a chair could improve student success? We believe it can. So we designed the nodeTM chair with that goal in mind. steelcase.com 8:27 Small group project 8:45 Large group discussion and interactive lecture

The projects were judged by a jury made up of renowned Spanish architects, including: Edgar González Gerardo Ayala Ramón Esteve Luis Vidal Fermín Vázquez Students in Spain Explore Design Solutions Students from architectural schools in Spain recently participated in a contest sponsored by Steelcase where they were asked to design new approaches to address the needs of an interconnected world. This is the second year where students have been asked to explore a design problem through this contest. “The contest was created to support the development of architecture and design students, giving...

“Creating an oasis of work in any part of the globe was our inspiration.” “The walls themselves can be transformed into floors or ceilings depending on the users needs.” The students created a changeable and customizable space, that is portable and approaching the immaterial. Basic tools are grouped into a single mobile element (computer, wifi, light, chair) and contained in a ‘backpack’ equipped with an inflatable mechanism that allows easy setup. 1st Place Winners María Lozano Correa Sergio Del Barco Pablo Magán Uceda Raúl Olivares Chaparro (Universidad Alcalá De Henares) Inspired by...

“Personal Working Units inflated with helium are able to fly over the stressful city roofs, or float over the water.” FOSTER COLLABORATION PERSONAL WORKING UNIT Students created a “Personal Working Unit” (PWU). These PWUs facilitate a comfortable and linked worldwide work fabric where people can work on their own or join two or more PWUs in order to collaborate. 3rd Place Winners Tamara De Los Muros Sevilla Juan José Cobo Omella Beatriz Rodríguez Martín (Universidad Politécnica de Madrid) The i2i chair is designed to let people orient themselves to their fellow collaborators without taking...

TRENDS 360 Living On Video Traffic is up By 2016 of all data traffic will be mobile video, up from 52%.1 1 Source: The Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update of the total video traffic is expected to be web-based video conferencing, up from 61%.2 of all consumer internet traffic will be video traffic, up from 51%.2 2 Source: Cisco Visual Networking Index, Forecast + Methodology, 2011- 2016 of employees regularly collaborate with people in different time zones and geographies. As collaboration increases, so does the need for video and digital tools to...

PAnkaj GHEMAWAT Pankaj Ghemawat was born in Jodhpur, India, educated at Harvard, teaches global strategy at IESE Business School in Barcelona, and consults with businesses around the world. In his new book, “World 3.0: Global Prosperity and How to Achieve It”, he argues that contrary to another bestselling book the world is not flat, that local culture, geography, and borders still drive individual and corporate behavior. G h e m awat received his bachelor and doctorate degrees from Harvard, and became the youngest full professor in Harvard Business School where he taught for 25 years. He...