Every room has a story Prostoria (English room), is the name of a new phase for Kvadra, who, following the commercial confirmation of its quality production of upholstered furniture, is making a strategic turn towards exploring the way of life in a room. The inspiration behind each product’s design lies in the personal stories of those who pass through and live in the room, and this experience creates new and original relationships between people and objects. A room is thus transformed into a stage on which life is acted out, expressed through the synergy between innovative ideas, technology,...

Synergy Between the Industry and Craftsmanship Diversity of Design Distinct Forms for Identical Situations — Interview: Redesign Cloud Match Classic Elegance Segment 3angle Revolve Up-lift Pil-low Easy Polygon Monk Pep’s-01 Simetria Fiaka Materials Index Designers Contact

Synergy bet ween the industry and craftsmanship Synergy Between the Industry and Craftsmanship In addition to the advanced technology that allows for serial production in Prostoria, there is nevertheless a stress on the mastery of handmade craftsmanship in the precise execution of details. By focusing on creating a palette of different experiences of comfort, whether when sitting or sleeping, Prostoria bases its advantage on the experience of its artisans in the production of mattresses. While these are an integral part of the sofa beds, the high resilience foam is one of the main components...

Details maintain the whole Prostoria is distinctive in its commitment to detail, for instance in additional surface softness and a particular sitting comfort. With the aim of superior comfort, the seat cushions of individual sofas are composed of up to 12 feather-filled stitched cases, in order to achieve a long lasting and uniform distribution of feathers throughout the entire surface area. On the other hand, the cuts of certain products require precision to the nearest millimetre, in order for the design’s details to adhere to the module’s form. The upholstery, cut and sewing departments are...

Prostoria’s design stories thus far —  Revolve, Up-lift, Segment, Pil-low, 3angle, Match, Cloud, Polygon, Monk and Fiaka — reflect the vision and research process of their designers in the dynamic collaboration with the development team. Their original communication of the contemporary use for upholstered furniture is conveyed through a message of individuality and its applicability to various uses and spatial situations. The necessary framework for the development of design in Prostoria is assured by a readiness for innovation, personified by both its owner and the development team, but also...

Interview redesign Distinct Forms for Identical Situations Interview Redesign The search for new typological possibilities for existing situations is what characterises the collaboration between Redesign and Prostoria. A year has passed since they jointly created two sofa beds with a transformable function, Pil-low and Up-lift, the latter of which was awarded the Interior Innovation Award 2014. Despite their ultimately distinct forms, both projects followed the same logical design criteria. Neven and Sanja Kovačić form the Redesign team, whose sensitivity towards the user is manifested through...

Interview redesign The concept therefore focuses on an analysis of the lateral relationship between the seat, backrest and pillow. A version with suitable proportions and angle of cut was sought, which would ergonomically satisfy all the required functions. Tatjana Bartaković: What was the starting point for the design of Pil-low and Up-lift, both of which offer multifunctional sitting and sleep, despite their forms being so distinct? Neven Kovačić: Pil-low came first and was motivated by the personal experience of living in a 30 m² flat. I imagined an understated, practical and comfortable sofa...

Interview redesign The logic behind Up-lift stems from the context and function of simplifying use and minimising volume. NK: Up-lift, the armchair with an integrated bed, was initiated by Tomislav, Prostoria’s owner. He pointed out the lack of a specific armchair-bed typology in the market. This was the spark that launched the project. This type of armchair is a specific and complex object, defined by its dual function and the relationship between its two volumes. The logic behind Up-lift stems from the context and function of simplifying use and minimising volume. The rounded armrest has the...

Cloud hails from a family of modular sofas, offering a number of compositions adapted to each given space. Its morphology is defined by the simple basic lines of a somewhat lower armchair and an elevated armrest. Support from the cold foam reinforces its entire volume, while the superficial layer of feather filling adds extra softness and ultimately a feeling of ‘sitting on the clouds’. Together with a cover made from natural materials, the experience of relaxation and pleasure is maximised. Cloud’s dimensions go hand-in-hand with the needs of diverse groups of users, who can choose between two...

Match hails from a family of modular sofas, offering a number of compositions adapted to each given space. Its morphology is defined by the simple basic lines of a somewhat lower armchair and an elevated armrest. While the cold foam fills its complete volume with sufficient firmness for comfortable sitting, a cover made from natural materials furthers the experience of comfort and relaxation. Match’s dimensions go hand-in-hand with the needs of diverse groups of users, who can choose between two different widths and depths of the module. Its morphology makes Match ideal for the furnishing of...

Classic is a modular sofa of a classic typology. It is available in multifarious modules, from the extended part for informal relaxing and a one-seater in numerous variations, to their miscellaneous combinations. The form of the simple lines is supported by cushions filled with cold foam, creating a quality ratio between firmness and surface softness required for comfortable sitting. The one-seater is available in different widths (83 cm & 103 cm), whilst its depth of 100 cm provides added comfort when resting. design: prostoria design team