The art of directing gazes, capturing attention, and creating stimuli.

STAGING MAKES A DIFFERENCE

RETAIL. A pleasant ambiance has a decisive influence on the length of time a customer stays in a shop and whether they decide to purchase. The requirements to be met by the light design differ depending on the architecture of the space, type of goods, or target group. Fashion | Groceries | Design | Malls The retail sector in particular needs lighting solutions that make spaces as attractive as possible through the use of emotionally appealing, atmospheric lighting. The right lighting highlights and showcases goods. PROLICHT offers perfect lighting solutions that are individually customized and...

ATMOSPHERIC LIGHTING Light has a major influence on the way we feel and the decisions we take. Precise light planning can be used to manage perception and create atmosphere. The brand is made sensually perceptible for customers and shopping becomes a unique experience. A harmonious interplay between the shop concept, interior design, and customized lighting determines the success of a fashion store. Nuanced lighting moods manage people’s perceptions and subconsciously influence their decisions. A balanced lighting concept offers optimal illumination and significantly contributes to sales success....

FASHION CLOTHING & ACCESSORIES

MECHANIQ — Sailer Boutique, Austria

2LOOK4 with IMAGINE | MECHANIQ | INVADER — Sandro Store Miami, USA

We attractively stage products by perfectly combining unobtrusive room lighting with focused accent lighting. — Jessica Merle | Light Planning, Owl Studio FASHION People use their clothing to highlight their personality and reveal their emotional state. Fashion has many properties: it is a means of communication, can increase our beauty awareness, impresses with functionality, and boosts our sense of well-being. These points are also important factors when it comes to developing the store design. The success of a fashion store is largely defined by a harmonious interaction between the shop concept,...

CENTRIQ — Boutique Sailer, Austria The display window is the first point of contact between passers-by and the shop. The carefully staged, effective illumination of the display window attracts attention and arouses curiosity. Not only do the selection and placement of the goods play an important role, but the lighting must both perfectly present the products and convey a pleasant atmosphere to customers. CENTRIQ puts the pure lighting effect in the foreground and impresses with its simple, uncomplicated positioning.

IMAGINE | CENTRIQ | MAGIQ — David Linley London, UK

MECHANIQ — Marc Cain, Austria

The Special LED Fashion brilliantly stages the entire color spectrum without distorting the color temperature. In the retail sector in particular, modern LEDs offer unique opportunities to stage products in their true colors. When illuminating clothing, with regard to the CRI value, the test color R9 is a particularly important factor for saturated red, but also R12 for saturated blue. With our fashion LEDs, we are able to offer light sources with outstanding values for presenting clothing.

The luxury brand Escada stands for modern elegance, glamor, and sensual femininity. The new design concept in the Düsseldorf store offers the perfect framework for this. When implementing the lighting, care was taken to create an excellent lighting effect that supports the interior design without thrusting itself into the foreground. IMAGINE | INVADER — Escada, Germany

GLORIOUS (customized) — Tally Weijl, Austria The fashion label Tally Weijl displays the season’s latest trends in its stores. The entire concept is aimed at a young, fashion-conscious, and creative target group. In the shop in Vienna, the modern design is consistently implemented in white, gold, and pink. The large, color-coordinated, and unconventionally positioned GLORIOUS acts as a highlight and thereby underlines the brand values.

The aim of the well-known French clothing label Lacoste is to use its retail concept to further develop and strengthen the brand identity. To do this, the brand opts for professional shop lighting with a discreet appearance, which fabulously presents the legendary Lacoste product, the colorful polo shirts. MECHANIQ — Lacoste Baden-Baden, Germany

MECHANIQ — Flexible, adaptable recessed spotlights with outstanding ease of use. This product line is therefore ideal as a simple solution for professional shop lighting. In the square variant, the luminaire also comes as a twin version with two spotlights in the same housing. Various rotating and swiveling inserts enable outstanding flexibility with all spotlights for effortless adaptation to the regularly changing arrangements in retail areas.

ATMOSPHERE MAKES THE DIFFERENCE Discreet, uniform, bright illumination enhances the presentation of goods through superb lighting effects. The homogeneous light, with few shadows, gives the space a low-key and pleasant appearance. This brings individual products and zones to the fore with very bright, clearly delineated lighting. The intense light zones break up the retail area and guide the eye towards the merchandise being accentuated.

Balanced lighting conditions create a pleasant basic atmosphere without shadows. The nuanced lighting with varying levels of brightness gives the room definition, adds accents, and yet still remains harmonious. This high-drama lighting scheme with stark contrasts and narrow-beam points of light immediately draws attention to selected products. Accentuated details and strong shadows create visual depth.

CENTRIQ — Harvey Nichols, Qatar The international luxury retailer Harvey Nichols offers a wide range of high-quality clothing, accessories, and cosmetics in its flagship store in Doha. The brand products are presented over three floors with an optimally aligned lighting concept. The minimalist spotlights offer optimum ease of positioning and enable the luxury products to be precisely illuminated without any distractions.