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Catalogs
Poliform
MAGAZINE 2019

MAGAZINE 2019

Product catalog summary

Overview of Poliform Design Philosophy

Poliform represents a blend of cultured, contemporary beauty with exclusive elegance and understated luxury. Its design approach integrates architecture and furniture to create harmonious, tailored environments. The collections span day and night systems, kitchens, and complementary pieces suitable for diverse settings, emphasizing minimalistic lines, balanced proportions, refined materials, and meticulous detail.

Craftsmanship and Attention to Detail

The brand’s identity is rooted in a fusion of traditional craftsmanship and modern industrial innovation. This is reflected in premium material selection, hand-stitched upholstery, and artisan finishes. The interplay of light with textures such as wood grain and marble veins enhances the tactile and visual experience, reinforcing Poliform’s status as a hallmark of Italian excellence.

Product Highlights and Design Details

Living Room: Bellport sofa and day bed with removable leather covers; Creek coffee tables combining marble, glass, and black elm; Jane Large armchairs with removable fabric covers.
Day Systems: Quid system featuring black elm and lacquered metal with integrated LED lighting.
Dining: Kensington table and Stanford Bridge chairs blending metal and wood with fabric upholstery.
Kitchens: Shape kitchen system with steel bases, moka lacquer finishes, and modular Infinity system with steel and glass elements.
Storage and Wardrobes: Senzafine Plus wardrobe with metallic lacquered doors and melamine interiors; Ego central doors with glass and painted frames.
Bedroom: Kelly bed and night table with removable fabric upholstery and leather tops; complementary seating includes Jane armchairs and poufs.
Accessories: Poufs like New York and Play with removable covers; coffee tables such as Ilda featuring bronzed brass and marble.

Materials and Finishes

Poliform uses a refined palette including various leathers (Nabuk, Soft), fabrics (Kitami, Sendai, Naxos), woods (black elm, bog oak), metals (brown nickel, bronzed brass), and stones (marble varieties like Sahara Noir, Calacatta Oro). Finishes range from matte and glossy lacquers to metallic and antique bronze effects, emphasizing texture and visual harmony.

Designers and Collaborations

Key contributors include Jean-Marie Massaud, Emmanuel Gallina, Soo Chan, Giuseppe Bavuso, Carlo Colombo, Rodolfo Dordoni, Marcel Wanders, and the in-house R&D team. Creative direction and graphic design were managed by Apartamento Studios, with photography by Omar Sartor and styling by Poliform Lab.

Manufacturing and Quality Assurance

All products are 100% made in Italy using premium materials and components. Poliform reserves the right to make functional and qualitative improvements without prior notice. Technical and dimensional details are available in official price lists. Color and material samples are indicative.

Product Categories Summary

Chairs: Sophie, Stanford Bridge, Ipanema, Mad Dining Chair, Grace, Velvet, Guest, BB, Seattle, Harmony, Ventura, Manta, Velvet Due.
Stools: Sophie, Harmony, Ics - Ipsilon, Ventura, Jane, Home Hotel.
Benches: Home Hotel, Park.
Desks: Mathieu, Home Hotel, Concorde, Kensington, Mad Dining Table, Howard, Opéra, Gill, Blade, Flute, Trevi.
Tables and Consoles: Home Hotel, Mad Dining Table, Bristol, Pandora, Free, Theca.
Sideboards: Home Hotel, Giò, Febe, Bristol, Pandora, Free, Theca.
Bookcases: Bristol.
Sofas: Mondrian, Bellport, Sydney, Tribeca, Dune, Bristol, Airport, Paris Seoul, Shangai, Marlon, Santa Monica Home, Santa Monica Lounge, Jane Large, Jane, Jane Lounge, Mad Chaise Longue, Mad King, Mad Queen, Mad Joker, Mad Chair, Bellport, Stanford Lounge, Santa Monica, Stanford.
Armchairs: Ventura Lounge, Camilla, Ipanema, Gaston, Wallace, Soori Highline, BB, Big Bug, Henry, Creek, Ilda, Home Hotel, Mondrian.
Coffee Tables: Mad, Tribeca, Bristol, Bigger, Soori, Dama, Flute, Baba, Paris Seoul, Sydney, Tridente.
Carpets: Frame, Soft, Plain, Dama, Stripes.
Poufs: Henry, New York, Gant, Onda, Elise, Play, Bolton, Park 1, Kelly, Arca, Chloe, Rever, Jacqueline, Dream, Bruce, Laze.
Beds: Park 1, Chloe.
Mirrors: Sara, Ego, Audrey, Kelly, Abbinabili, Giò, Onda, Dream, Pandora, You.
Night Storage Units: Abbinabili.

Additional Information

Poliform has received the 2018 ADI Compasso d’Oro Career Award and collaborates with various design and manufacturing partners. The document emphasizes the Italian origin, craftsmanship, and continuous innovation of all products.

Catalog excerpts

Poliform è bellezza colta e contemporanea, eleganza esclusiva e raffinata, lusso sofisticato e mai ostentato. Un progetto di stile coordinato e coerente, dove architettura e arredamento sono tutt’uno e ogni ambiente è pensato per chi lo abiterà. Sistemi giorno e notte eccellenti nel design e nella funzionalità, cucine evolute e complementi che danno il meglio di sé in ogni contesto, sia esso una villa silenziosa a pochi passi dal mare del Nord o una penthouse affacciata su una metropoli piena di vita. Gli ambienti si susseguono uno dopo l’altro – living, sala da pranzo, cucina, cabina armadio,...

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Poliform is cultured and contemporary beauty, exclusive and refined elegance, sophisticated luxury yet never ostentatious. A coordinated and coherent style project, where architecture and furniture are one and every environment is designed for those who will live in it. Day and night systems excellent in design and functionality, evolved kitchens and complements that give their best in every setting, be it a quiet villa a few steps from the North Sea or a penthouse overlooking a metropolis full of life. The environments follow one another – living room, dining room, kitchen, walk-in closet, bedroom...

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pp. 9, 10-11, 12 Divano Bellport, design Jean-Marie Massaud, rivestimento sfoderabile in pelle Nabuk 09 ruggine, cuscini in velluto Persia 1404 carbone, piedini con profilo in brown nickel opaco. Tavolini Creek, design Jean-Marie Massaud: quadrato con piano superiore in marmo sahara noir lucido e rettangolare con piano superiore in vetro fumé, entrambi con piano inferiore in olmo nero e struttura in brown nickel satinato. Tavolini Creek tondi, design Jean-Marie Massaud, in marmo nero assoluto texture juta e olmo nero, struttura in brown nickel satinato. Pouf New York, design Jean-Marie Massaud....

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Craftsmanship redefined

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KENSINGTON TABLE Ciò che il buon design ha in comune con l’arte è il gusto per il dettaglio, quella particolarità che si coglie osservando qualcosa più da vicino e dimenticandosi per un attimo del quadro d’insieme. Alcuni dettagli si devono all’abilità dell’uomo, come curvature, intrecci e cuciture, che rappresentano la traduzione più alta e vera del saper fare. Altri, come le venature del legno e del marmo, sono l’esito di processi naturali nei quali l’uomo interviene soltanto alla fine, senza poter aggiungere nient’altro che la sua scelta. Altri ancora sono momentanei – creati dalla luce che...

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FLUTE TABLE

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SENZAFINE NIGHT SYSTEM NEW YORK AND HENRY POUFS

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BRISTOL SIDEBOARD

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GRACE CHAIR MONDRIAN SOFA

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JANE LOUNGE ARMCHAIR CREEK COFFEE TABLE

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HOME HOTEL BENCH

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MONDRIAN SOFA PHOENIX KITCHEN

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pp. 61, 62-63, 64, 65, 69 Divano Mondrian, design Jean-Marie Massaud, rivestimento sfoderabile in tessuto Kitami 11 oceano, cuscini nei tessuti Sendai 05 navy e Naxos 16 sabbia, tavolino integrato in olmo nero e piedini in brown nickel opaco. Poltrone Stanford, design Jean-Marie Massaud, esterno in cuoio 26 invecchiato e interno in pelle Soft 04 cognac, basamento girevole in brown nickel lucido. Tavolino Bristol, design Jean-Marie Massaud, in marmo calacatta oro levigato e olmo nero, inserti e piedini in brown nickel opaco. Tavolino Mondrian, design Jean-Marie Massaud, in laccato lucido roccia...

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COLLEZIONE POLIFORM POLIFORM COLLECTION PANCHE BENCHES SEDIE CHAIRS Stanford Bridge, design Jean-Marie Massaud Sophie, design Emmanuel Gallina Grace, design Emmanuel Gallina Jane, design Emmanuel Gallina Ventura, design Jean-Marie Massaud Ventura, design Jean-Marie Massaud Mad Dining Chair, design Marcel Wanders SGABELLI STOOLS Ipanema, design Jean-Marie Massaud Seattle, design Jean-Marie Massaud Harmony, design Rodrigo Torres Sophie, design Emmanuel Gallina Velvet, design R&D Poliform Velvet Due, design R&D Poliform Manta, design Rodrigo Torres Ics - Ipsilon , design Rodrigo Torres Guest, design...

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TAVOLI TABLES MADIE SIDEBOARDS Kensington, design Jean-Marie Massaud Concorde, design Emmanuel Gallina Home Hotel, design Jean-Marie Massaud Home Hotel, design Jean-Marie Massaud Free, design Carlo Colombo Febe, design Studio Kairos Flute, design Roberto Barbieri Howard, design Jean-Marie Massaud Mad Dining Table, design Marcel Wanders Pandora, design Jean-Marie Massaud Bristol, design Jean-Marie Massaud Giò, design Rodolfo Dordoni Opéra, design Emmanuel Gallina Gill, design Roberto Barbieri Blade, design R&D Poliform Theca, design Marcel Wanders Trevi, design Roberto Barbieri LIBRERIE BOOKCASES...

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DIVANI SOFAS Bellport, design Jean-Marie Massaud Mondrian, design Jean-Marie Massaud Bristol, design Jean-Marie Massaud Mad Chaise Longue, design Marcel Wanders Mad King, design Marcel Wanders Bellport, design Jean-Marie Massaud Dune, design Carlo Colombo Sydney, design Jean-Marie Massaud Tribeca, design Jean-Marie Massaud Stanford, design Jean-Marie Massaud Stanford Lounge, design Jean-Marie Massaud Santa Monica, design Jean-Marie Massaud Shangai, design Carlo Colombo Paris Seoul, design Jean-Marie Massaud Airport, design Paola Navone Santa Monica Lounge, design Jean-Marie Massaud Santa Monica...

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TAVOLINI COFFEE TABLES POUF POUFS Creek, design Jean-Marie Massaud Mondrian, design Jean-Marie Massaud Henry, design Emmanuel Gallina New York, design Jean-Marie Massaud Henry, design Emmanuel Gallina Play, design R&D Poliform Bristol, design Jean-Marie Massaud Tribeca, design Jean-Marie Massaud Home Hotel, design Jean-Marie Massaud Onda, design R&D Poliform Elise, design R&D Polifom Gant, design R&D Poliform Bigger, design Carlo Colombo Soori, design Soo Chan Ilda, design Jean-Marie Massaud TAPPETI CARPETS Flute, design Roberto Barbieri Dama, design R&D Poliform Baba, design Roberto Barbier...

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LETTI BEDS CONTENITORI NOTTE NIGHT STORAGE UNITS Kelly, design Emmanuel Gallina Park 1, design Carlo Colombo Jacqueline, design Jean-Marie Massaud Kelly, design Emmanuel Gallina Chloe, design Carlo Colombo Dream, design Marcel Wanders Rever, design Rodolfo Dordoni Arca, design R&D Poliform Chloe, design Carlo Colombo Onda, design R&D Poliform Abbinabili, design R&D Poliform Giò, design Rodolfo Dordoni Laze, design Rodolfo Dordoni Bruce, design Jean-Marie Massaud Dream, design Marcel Wanders Pandora, design Jean-Marie Massaud Bolton, design Giuseppe Viganò Onda, design Paolo Piva SPECCHI MIRRORS...

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