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Product catalog summary

Company Heritage and Philosophy

The Meyer family has specialized in hardwood flooring since 1890, combining over a century of traditional craftsmanship with modern technology. Their Serenzo® line replicates the charm and durability of antique solid plank floors by accelerating natural aging through intricate handcrafting techniques.

Product Range and Finishes

The product catalog features extensive collections primarily based on oak and walnut woods, including Oak Country, Epoca (with century-themed subcategories), Classico, and Walnut Country. Each collection offers multiple finishes and treatments designed to evoke historical styles and natural aging effects.

Surface Treatments and Finishes

Finishes include sanding, brushing, hand-scraping, fuming, staining, oiling, and lacquering, available in a wide variety of colors and effects:

  • Oiled finishes such as Raw Oil, White Oil, Sepia Oil, Terra di Siena Oil, and Cognac Oil
  • Matt lacquered finishes including Matt Diamante, Avorio Matt, and Carrara Matt
  • Special effects like fumed (smoked), chalked, chemical washed, and antique hand-scraped surfaces
  • Color variations spanning natural wood tones, white, grey, black, brown, metallic shades, and specific stains like Caramello, Toscana, Mocca, and Argento

Descriptions are multilingual, reflecting the brand’s international market reach and attention to detail.

Technical and Aesthetic Highlights

  • Use of solid hardwood planks with traditional manufacturing methods
  • Handcrafted aging processes to authentically replicate historic floor appearances
  • Wide palette of colors and textures to accommodate diverse design preferences
  • Protective lacquers and natural oils enhance durability and visual appeal
  • Finish references to specific centuries or styles reinforce antique authenticity

Wood Finishes and Treatments Overview

1. Wood Types and Finishes

  • Oak: Finishes include sanding, brushing, double fuming, oiling, lacquering, staining, and chemical washing.
  • Walnut: Finishes include sanding, oiling, lacquering, and brushing.

2. Surface Treatment Techniques

  • Scuro: Dark color treatment often combined with oil.
  • Storia / Anticato / Vieilli: Artificial aging to create antique look, sometimes with oil.
  • Double Fumed: Oak undergoes double fuming to deepen color and grain, followed by oil or lacquer.
  • Brushed: Surface brushing highlights grain texture, combined with oil, lacquer, or staining.
  • White Putty: Oak pores filled with white putty, combined with oil and double fuming.
  • Black Chalked / Black Stained: Oak brushed and treated with black chalk or stain, finished with oil or matt lacquer.
  • Sepia Chemical Wash: Oak chemically washed to achieve sepia tone, finished with matt or gloss lacquer.
  • Platino and Nero Aluminium: Oak brushed and oiled with silver or black aluminum color treatments.

3. Finishing Products

  • Oil: Enhances natural grain and provides protection.
  • Lacquer: Protective and decorative coating, available matt or gloss.
  • Putty: Fills wood pores for smooth surface.

4. Key Parameters and Characteristics

  • Surface preparation methods include sanding, brushing, and chemical washing.
  • Color treatments range from natural oils to dark stains, sepia tones, and metallic shades.
  • Finishes vary between matt and glossy depending on lacquer type.
  • Double fuming is a distinctive oak process enhancing depth and color.
  • Artificial aging techniques simulate antique wood appearance.

5. Multilingual Terminology

Terminology for finishes and treatments is provided in multiple languages (French, German, English, Spanish, Italian, Norwegian, Greek, Russian) to support international specification and use.

6. Notes Section

Pages 53-55 are reserved for notes, allowing space for additional remarks or customization.

Summary

This document offers a detailed technical reference for premium hardwood flooring finishes, emphasizing traditional craftsmanship, innovative aging processes, and a broad spectrum of surface treatments. It highlights the company’s heritage, the Serenzo® aging technique, and the extensive finish options designed to meet both aesthetic and functional requirements. The multilingual presentation ensures accessibility for a global market.

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Catalog excerpts

Panorama-1

We change the face of hard­ ood-flooring. w Wir verändern die Welt der Holzfußböden. Transformamos el mundo de los suelos de madera

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Panorama-2

philosophie tradition technologie ökologie Massive Dielenböden, oft mehr als 500 Jahre alt, finden wir heute noch in ausgezeichnetem, gebrauchsfähigem Zustand. Diese alten Kunstwerke zu imitieren ist unsere große Leidenschaft. Seit 1890 erzeugt die Familie Meyer Hartholzprodukte. Das spezielle Wissen wurde von Generation zu Generation weitergegeben. Aus mehr als hundert Jahren Erfahrung in Verbindung mit modernster Technik entsteht das Besondere – Serenzo®. Serenzo® ist massiv, wo wie Dielenböden seit jeher gemacht wurden. In teils aufwendiger Handarbeit beschleunigen wir den natürlichen Alterungsprozess,...

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philosophy tradition technology economy We can still find today solid plank flooring dating back more than 500 years being in an excellent, useable state. Our big passion is to imitate these old pieces of art. The Meyer family has been producing hardwood products since 1890. The special know-how was passed on from generation to generation. More than one hundred years of experience combined with state-of-the-art technology create something really special – Serenzo® Serenzo® is made of solid timber, just like plank floors have always been made. Through intricate handwork we accelerate the natural...

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8 Oak Country Classico Olio 9 Oak Country Epoca 1900 Diamante Matt 10 Oak Country Classico Raw Olio 19 Oak Country Epoca 1900 Terra di Siena Olio 20 Oak Country Classico Argento Olio 21 Oak Country Epoca 1900 Pisa Diamante Matt 31 Oak Country Epoca 1700 Tabacco Diamante 32 Oak Country Epoca 1700 Terra d‘Ombra Olio 42 Walnut Country Classico Diamante 43 Oak Country Classico Doppio Fumo Diamante 12 Oak Country Classico Neve Diamante 22 Oak Country Epoca 1900 Fumo Provence Olio 23 Oak Country Epoca 1900 Sepia 24 Oak Country Epoca 1900 Sepia Grigio Olio 33 Oak Country Epoca 1700 Fumo Olio 34 Oak...

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Oak Country Oak Country Oak Country Oak Country Oak Country Oak Noblesse Epocaipoo Epoca 1900 Epoca 1900 Epoca 1200 Epoca 1900 Classico Extra Avorio Diamante Carrara Diamante Marmore Artico Diamante Sepia Extra Neve Neve Olio Matt Matt Diamante Olio Fumo Provence Fumo Diamante Caramello Olio Cognac Olio Fumo Olio Fumo Olio Roma Olio Walnut Country Sepia Diamante Sepia Diamante Nero Diamante Platino Olio Nero Alluminio

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Oak Country Classico Olio Eiche geschliffen, geölt Oak sanded, oiled Roble lijado al aceite Chêne poncé huilé Rovere levigato oliato Eik oljet Δρῦς Προλαδωμένο με διαφανές χρώμα ш

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Oak brushed, mattlacquered Roble cepillado, barnizado mate Chêne brossé teinte noire vernis matt Rovere spazzolato verniciato opaco Eik tallet, børstet mattlakk Δρῦς Bουρτσισμένo με ματ διαφανές βερνίκι брашированный, матовый, лакированный

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Oak Country Classico Raw Olio Eiche geschliffen, raw-farbgeölt Oak sanded, raw colour oiled Roble lijado al aceite de color raw Chêne poncé huilé couleur raw Rovere levigato oliato raw Eik rå oljet Δρῦς Προλαδωμένο με χρώμα Raw шлифован

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Oak sanded, white oiled Roble lijado al aceite de color blanco Chêne poncé huilé blanc Rovere levigato oliato bianco Eik Eik Country, hvit oljet Δρῦς Προλαδωμένο με χρώμα λευκό шлифованный, белый, обработанный маслом

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Oak Country Classico Neve Diamante Eiche geschliffen, weiß lackiert Oak sanded, white lacquered Roble lijado, barniz blanco Chêne poncé teinte blanche vernis Rovere levigato tinto bianco verniciato Eik hvitpigmentert lakkert Δρῦς Λευκό βερνίκι шлифованный, белы

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Oak brushed, avorio stained, mattlacquered Roble cepillado, tinte avorio, barnizado mate Chêne brossé teinte avorio vernis matt Rovere spazzolato avorio tinto verniciato opaco Eik tallet, Avorio, børstet, lakkert Δρῦς Βουρτσισμένο προβερνικωμένο με χρώμα Avorio брашированный, аворио, бейцованный, матовый, лакированный

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Oak Country Epoca 1900 Carrara Diamante Matt Eiche gebürstet, gekalkt, matt lackiert Oak brushed, chalked, matt-lacquered Roble cepillado, calado, barnizado mate Chêne brossé cérusé vernis matt Rovere spazzolato decapato bianco verniciato opaco Eik tallet, Carrara børstet, matt lakkert Δρῦς Βουρτσισμένο με λευκές ανταύγειες και ματ βερνίκι брашир

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Oak brushed, fumed, chalked, lacquered Roble cepillado, fumé, calado, barnizado Chêne brossé fumé cérusé vernis Rovere spazzolato affumicato sbiancato verniciato Eik tallet, Marmore, børstet, røkt, lakkert Δρῦς Βουρτσισμένο με κάπνισμα, λευκές - γκρι ανταύγειες και ματ βερνίκι брашированный, копченый обработанный известью,

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All The Oak Factory catalogs and technical brochures

  1. Serenzo DUO-x

    4  Pages

  2. 2012/2013

    72  Pages

  3. Castello

    24  Pages

  4. DUO-x

    4  Pages

*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.