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ROOMS

Product catalog summary

Document Overview:
This document is a detailed product catalog for Moroso, an Italian furniture design company, showcasing various furniture collections and designs by notable designers such as Patricia Urquiola, Ron Arad, Ross Lovegrove, Marcel Wanders, and others. The catalog is organized into multiple "rooms," each featuring specific product lines and design themes.

1. Catalog Structure and Content

The catalog is divided into 15 rooms, each presenting a curated selection of furniture products, including chairs, tables, poufs, cushions, benches, and decorative panels. Each room highlights specific collections or design collaborations, with detailed product codes, fabric options, dimensions, and designer credits.

2. Key Product Collections and Designers

Shanghai Tip Collection: Designed by Patricia Urquiola, includes poufs, tables, and cushions with various fabric options and dimensions.
Lukum Collection: Also by Patricia Urquiola, featuring seating and tables combined with other collections like Smock and Supernatural.
Print Collection: Designed by Marcel Wanders, includes poufs and other seating options with vibrant fabric colors.
Lowland Collection: Patricia Urquiola’s designs featuring seating, cushions, and tables, often combined with Fjord and Oblio products.
Springfield Collection: Patricia Urquiola’s seating and tables, complemented by designs like "Take a line for a walk" by Alfredo Häberli and "Pause" by Aziz Sariyer.
Highlands Collection: Patricia Urquiola’s seating with various table options and accessories, including TV chairs by Marc Newson and benches by Konstantin Grcic.
Phoenix Collection: Patricia Urquiola’s tables and seating, combined with Bloomy and Fjord collections.
Victoria & Albert Collection: Designed by Ron Arad, featuring distinctive seating options and complemented by Springfield tables.
Supernatural Collection: Designed by Ross Lovegrove, includes colorful seating pieces.
Ripple Chair: Designed by Ron Arad, available in multiple colors and paired with No Waste aluminum tables.

3. Product Details and Specifications

Each product listing includes:

Product codes and model numbers.
Fabric and upholstery options with specific fabric codes.
Dimensions where applicable (e.g., tables and poufs).
Color variants and finishes (lacquered, natural wood, aluminum, etc.).
Designers’ names associated with each product.

4. Design and Production Credits

The catalog credits the art direction to Patrizia Moroso, photography by Alessandro Paderni, and textiles coordination by Giulio Ridolfo. The design work is attributed to Designwork, and printing was done by Artegrafica in Italy.

5. Contact and Distribution Information

The document provides contact details for Moroso offices and showrooms in the USA, UK, Germany (Köln), and Italy, including phone numbers, fax, email addresses, and websites for inquiries and orders.

6. Visual and Display Elements

The catalog includes decorative panels and window stickers designed by Tord Boontje, used for stand decoration and branding. These elements enhance the presentation of the furniture collections.

Critical Information and Best Practices

Each product is carefully identified with codes and fabric references to ensure accurate ordering and specification.
Design collaborations are highlighted to emphasize the uniqueness and designer pedigree of the collections.
Multiple color and finish options provide flexibility for customization.
Contact information is comprehensive, facilitating customer support and distribution.

Summary:
This Moroso catalog serves as a comprehensive guide to the company’s 2007 furniture collections, emphasizing design innovation, product variety, and detailed specifications. It is structured to assist designers, retailers, and customers in selecting and specifying products with clarity and confidence.

Catalog excerpts

stanze stanze COPERTINA_FINALE.indd 1 12-03-2007 16:01:29 >

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art direction:Patrizia Morosophotography:Alessandro Paderni set coordinator: Marco Viola textiles coordination: Giulio Ridolfo design: Designwork printed in Italy by: Artegrafica (VR) >

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room n.1Prodotti _ ProductsShanghai Tip SH077-SH04d-SH0d3 a1191 design Patricia Urquiola design Patricia Urquiola Pouf Shanghai TipSH017-SH077 a1191 Tavolo_Table ShanghaiSH240 design Patricia Urquiola design Patricia Urquiola Antibodi AB036a0867-a0921 a0469-a0921 Tavolo_Table ShanghaiSH243 design Patricia Urquiola Tavolo_Table ShanghaiSH242 design Patricia Urquiola Tavolo_Table ShanghaiSH244 design Patricia Urquiola >

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room n.2Prodotti _ ProductsShanghai TipSH0d4-SH022 a1181 design Patricia Urquiola Smock SM0V6 design Patricia Urquiola design Patricia Urquiola Fjord FJ214 (small)Fjord FJ017 (medium) Fjord FJ077 (big) Tavolo_Table ShanghaiSH240 design Patricia Urquiola Tavolo_Table ShanghaiSH243 design Patricia Urquiola Tavolo_Table ShanghaiSH242 design Patricia Urquiola Tavolo_Table ShanghaiSH244 design Patricia Urquiola >

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room n.3Prodotti _ ProductsShanghai Tip SH003 a1149-a1138 design Patricia Urquiola design Patricia Urquiola Pouf Shanghai TipSH017-SH077 a1138 design Patricia Urquiola Antibodi AB001 a0534-a0921 AB256 a0867-a0921 Tavolo_Table ShanghaiSH243 design Patricia Urquiola Tavolo_Table ShanghaiSH242 design Patricia Urquiola Tavolo_Table ShanghaiSH244 design Patricia Urquiola >

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+ smock + pause + t-phoenix t-bloomy + oval table + supernatural >

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room n.4Prodotti _ ProductsLukumLK0LQ-LK0LB-LK0LF a2802/83 design Patricia Urquiola Smock SM0VTb0260-b0126 design Patricia Urquiola design Patricia Urquiola Tavoli _ Tables PhoenixPH0HV-0HW-0HZ PH0HK-0HN-0HP Tavolo _ Table BloomyBM06H-0HV design Patricia Urquiola Oval tableCorian design Tord Boontje > bianco _ whiteTB06M design Ross Lovegrove Supernatural SU156white, fluo green, light blue, orange, light grey, black >

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+ osorom + smock + t-yo-yo >

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room n.5Prodotti _ ProductsPrint PD003violet a4781 pink a4271 black/white a4281 design Marcel Wanders design Marcel Wanders Pouf Print PD07U-PD0M7violet a4781 pink a4271 black/white a4281 Smock SM0VTb0025 design Patricia Urquiola Osorom OS017 radial bench 120 design Konstantin Grcic design Von Robinson T Yo-Yo YO0HU: laccato bianco, nero, rosso, oro_ lacquered white, black, red, gold YO0HT: rovere nero, sbianc. _ black oak, bleached YO0HX: naturale _ naturalOblio OB148+OB151 > 33 size="-1">

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+ lowseat + t-malm + oblio >

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room n.6 Prodotti _ ProductsLowland LLCA2SXa3333/83 cuscini _ cushions LL0KE/F-a2802/83 design Patricia Urquiola Lowland design Patricia Urquiola design Patricia Urquiola Lowseat LS001-LS04Q-LS036 a0863/Divina design Patricia Urquiola T-Malm MO0CLbianco, nero, rosso _ white, black, red Oblio OB148+OB151 design Von Robinson design Patricia Urquiola Lowland LL176a3333/83 rete _ net LL196 (170x200 cm) Soft Little HeavySF050-a0502/102 design Ron Arad > 33 size="-1">

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Moroso_Stanze_inserto 2007 9-03-2007 19:36 Pagina 35 + fjord + t-lowland + pause + t-fjord + bloomy >lowland >

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room n.7 Prodotti _ ProductsLowland LLCE1SXa2802/83 cuscini _ cushion LL0KE/F-a2802/83 design Patricia Urquiola design Patricia Urquiola Fjord FJ03Kint.b0064/T-est.b0110/T base bianca _ white base varianti base:nera, rossa, canna di fucile _ availablecolours base: red, white, black, rifle brownFjord FJ214 (small)Fjord FJ017 (medium) Fjord FJ077 (big) design Patricia Urquiola T-Lowland LL0CE T-Lowland LL0CF bianco, nero _ white, black Pause PA160 alluminio _ aluminium design Aziz Sariyer design Patricia Urquiola T-Fjord FJ0SA laccato bianco lucido _ highgloss white lacquered design Patricia Urquiola...

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Moroso_Stanze_inserto 2007 9-03-2007 19:36 Pagina 39 + t-springfield + take a line for a walk + pause >springfield >

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design Patricia Urquiola room n.8 Prodotti _ ProductsSpringfield SL003a0586/93 cuscini _cushions SL0EU/KL a0586/93-a0588/93 Springfield SL001a3336/95 design Patricia Urquiola design Patricia Urquiola design Alfredo Hberli Take a line for a walkTK0V6-b0204/92 TK0V7-b0204/92 > 213/243/273 T-Springfield SL0CC- SL0CG-SL0CH laccato lucido bianco, nero, rosso, grigio _ high-gloss white, black, red, grey Pause PA160 alluminio _ aluminium design Aziz Sariyer >

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Moroso_Stanze_inserto 2007 9-03-2007 19:37 Pagina 43 + fjord + t-yo yo + t-no waste + tv chair + pause >highlands >

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room n.9 Prodotti _ ProductsHighlands HL003a0867/93 Allestimento _ StandWindow Sticker 205x305ForeverӔ by Tord Boontje rosso _ redPannello decorativo _decorative panel 130x195 photo by Massimo Gardone-Azimut design Patricia Urquiola Highlands design Patricia Urquiola design Patricia Urquiola Fjord FJ03Kint.b250/Z-est.b0110/T base bianca _ white base Varianti base:bianca, nera, rossa, canna di fucile _ available colours base: red, white, black, rifle brownFjord FJ214 (small)Fjord FJ017 (medium) Fjord FJ077 (big) T-No Waste NW016alluminio _ aluminium design Ron Arad design Marc Newson TV Chair...

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Moroso_Stanze_inserto 2007 9-03-2007 19:37 Pagina 47 + t-yo yo + take a line for a walk + pause + t-fjord + bloomy >highlands >

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design Patricia Urquiola design Patricia Urquiola room n.10 Prodotti _ ProductsHighlands HL0D4 HL153 HL011 HL140 a0577/92 Highlands HL0CY-b0250/Z HL152-a0577/92- a0867/93 design Alfredo Hberli T Yo-Yo YO0HU: laccato bianco, nero, rosso, oro_ lacquered white, black, red, gold YO0HT: rovere nero, sbianc. _ black oak, bleached YO0HX: naturale _ naturalTake a line for a walkTK079-2b0203/T > 73 Pause PA160 alluminio _ aluminium design Aziz Sariyer design Patricia Urquiola T-Fjord FJ0S2 laccato lucido bianco, nero_ high-gloss white, black design Patricia Urquiola Bloomy BM050a3333/83 a3342/95 >

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Moroso_Stanze_inserto 2007 9-03-2007 19:50 Pagina 51 + lowland + fjord + t-yo yo + t-bloomy + t-phoenix + take a line for a walk >highlands >

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room n.11 Prodotti _ ProductsHighlands HL176a3333/83 rete _ net LL196 (170x200 cm) design Patricia Urquiola Lowland LL077a0469/89 design Patricia Urquiola design Patricia Urquiola design Patricia Urquiola design Patricia Urquiola design Alfredo Hberli Fjord FJ001int.a4633/Mimer- est.b0251/Z T-Phoenix PH0HW (H 27)top rovere nero _ black oak top T-Phoenix PH0HP (H 33) top bianco _ white top Take a line for a walkTK0V6-b0204/92 TK0V7-b0204/92 T Yo-Yo YO0HU: laccato bianco, nero, rosso, oro_ lacquered white, black, red, gold YO0HT: rovere nero, sbianc. _ black oak, bleached YO0HX: naturale _ naturalT-Bloomy...

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