morosopoli
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The game becomes a metaphor for the world, a way of living. Morosopoly is the subtle reworking (transcription) of the design vision, in all its complexity, which takes shape and comes to life in the project. The game, the concept, which if taken as something illustrative, is an invitation to let yourself go and be led on a journey to discover some truly beautiful places; if taken as something more informative, it aims to inspire comparison and exchange; to share the intentions and purpose that each project communicates. Morosopoly is the story of the afnity between design and architecture...

Un gioco come metafora del mondo, come forma dell’abitare. Morosopoli è la sottile trasposizione (trascrizione) di una visione progettuale, di una complicità che si manifesta e realizza nel Progetto. Un gioco, un concetto che, se inteso come rappresentazione, è un invito a lasciarsi coinvolgere e guidare in un percorso alla scoperta di luoghi semplicemente bellissimi; se inteso come approccio formativo, è volto al confronto, alla condivisione dei valori che ogni singolo progetto esprime. Morosopoli è la narrazione dell’afnità tra il design e l’architettura nell’immaginare innanzitutto...

pg. 10-93 | | HOTEL, RESTAURANT, CAFE, PRIVATE, RESIDENCE pg. 96-133 I I UNIVERSITY, LIBRARY, THEATER, MUSEUM pg. 136-149 SHOP, SHOPPING MALL pg. 152-215 | | OFFICE, BANK, CONFERENCE CENTER pg. 218-235 | | AIRPORT TERMINAL, RAILWAY STATION, CRUISE SHIP, LUXURYYACHT HOTEL, RESTAURANT, CAFE, PRIVATE, RESIDENCE ^ The Nordic Light Hotel ^ Clarion Arlanda Hotel ^ Hotel Bora Hot Spa Resort £j Lanchid 19 Design Hotel £j Hotel Crowne Plaza 0 Masseria Santa Chiara £j Vander Urbani Resort

educational UNIVERSITY, LIBRARY, THEATER, MUSEUM Melbourne pg. 96 Tilburg pg. 102 Maranello pg. 104 Eindhoven pg. 109 Mont du Marsan pg. 112 Amsterdam pg. 114 Wageningen pg. 116 Riffa pg. 118 Birmingham pg. 120 Milano pg. 124 Atlanta pg. 128 Scandicci pg. 130 Boston pg. 132 ACU Australian Catholic University Raheen Library Theaters Tilburg Mabic Maranello biblioteca cultura TU Eindhoven Pole culturel du Marsan Amsterdam University College Wageningen University Riffa Fort Library of Birmingham Hangar Bicocca Foundation IMG College Ofce Biblioteca di Scandicci MassArt shop STORE, SHOPPING...

OFFICE, BANK, CONFERENCE CENTER ^ OAB Oman Arab Bank £J PDO Petrolium Development Oman £J Law firm Rolex tower AIRPORT TERMINAL, RAILWAY STATION, CRUISE SHIP, LUXURY YACHT £J BUD Airport Skycourt Budapest £J VIA Vienna International Airport ^ Freccia Club Roma Tributina Udine pg. 243 0 Lo sguardo laterale Lyon pg. 260 f5 Moroso backstage Venezia pg. 262 0 La Biennale di Venezia

MOROSOPOLI A new tour around Moroso and the beauty of design. A tour around the very varied places of our amazing, tenacious agents who battle against the blowing winds and the doings of the competition to carry the rare gems of our production to those who know their worth and know our passion and care for the present, the past and the future… Nuovo tour tra la bellezza del design Moroso, un giro fatto nei luoghi più vari dai nostri straordinari e tosti agenti, sdando la forza dei venti e gli accidenti dei concorrenti, per portare le perle più rare della nostra produzione, da chi sa...

around the beauty of design 9

H TEL RESTAURANT CAFE PRIVATE RESIDENCE

Photo credit: Alessandro Paderni Architecture: Emil Schaud. Interiors: Patricia Urquiola. Das Stue Hotel Berlin, Germany P. Urquiola Bohemian, Redondo, Klara, Silver lake Ostriches, giraffes, and gorillas… viewed from the picture windows of the ex Royal Danish Embassy building, dated 1930, are the central theme of this luxury hotel. Struzzi, giraffe, gorilla... visto attraverso le panoramiche nestre del ex reale ambasciata danese del 1930, sono l’elemento centrale di questo lussuoso albergo

Trio Apartamenty Warsaw, Poland Architecture: Jems architekci Best residential development 2010. Top Builder 2011. P. Urquiola Bloomy, Phoenix Trio: luxury, elegance and exclusivity. The art of magic is at the soul of this extraordinary work of triangular architecture. Trio: lusso eleganza ed élite. La magia dell’arte è la crème de la crème di questa straordinaria architettura triangolare.

Hotel Muchele Photo credit: Groeger Edi Postal, Bolzano P. Urquiola Bohemian, Rift, Bloomy, Klara K. Martina Twist again

Hotel Miura ˇ Celadná, Czech Republic Architecture: Labor13 T. Kita Saruyama Island

25h hamburg number one Hamburg, Germany Photo credit: Stephan Lemke. © 25hours Hotel Architecture: Studio Dreimeta Interiors: Sibylle von Heyden Rétro-chic con elementi giocosi su spazi e stilistica degli anni ’60 e ’70. Retro-chic with playful elements in spaces with 1960s and 70s vibe.

P. Urquiola Lowseat, Bloomy R. Arad Victoria and Albert collection

Diesel Overdyed side N. Doshi & J. Levien Paper planes The Nordic Light Hotel Diesel Cloudscape, Chubby chic, Nebula nine, Overdyed P. Urquiola Gentry, Fergana Design using seasonal light: natural or articial... Design di luce stagionale: naturale o articiale... Stockholm, Sweden Photo credit: Alexander Lagergren Interiors: Lars Pihl

Photo credit: Stephan Lemke, © 25hours Hotels A. Häberli Take Off, Take a line for a walk, Take Two-line Zurich, Switzerland Interiors: A. Haberli

Photo credit: Alexander Lagergren Clarion Arlanda Hotel Stockholm, Sweden Architecture/Interiors: Anders Björkén Birsel & Seck Bayekou, Toogou

N. Doshi & J. Levien My Beautiful Backside

Hotel Leitlhof San Candido (BZ) Italy Studio arch. Wilfried Kofler M. Iosa Ghini Big Mama

UNA Hotel Mediterraneo Milano, Italy Interiors: UNA Hotels creativeLAB Photo credit: Alberto Ferrero P. Urquiola Bloomy, Fjord

Hotel Bora Hot Spa Resort Radolfzell am Bodensee, Germany Architecture: Franchi & Dannenberg Architecture & Design Interiors: Biquadra Photo credit: Hanse Knödle