LITTLE BOOK OF PASSION

FUTURE — p.10 MISSION — p.12 WORLD — p.13 JOEL KARLSSON — p.22 JONAS WAGELL — p.25 DANIEL SVAHN — p.26 FORM US WITH LOVE — p.28 PRODUCT OVERVIEW — p.30 SHO

FUTURE WE ARE DRIVEN BY THE CHALLENGE OF CREATING A better FUTURE. WE BELIEVE IN PUTTING OUR HEART AND SOUL INTO EVERYTHING WE DO Our care for a better living and working environment is not only a matter of our products being relevant. It is also about caring for the working environment of the Mitab family members and the employees of our subcontractors and suppliers. It´s about working with young creative people to open up opportunities for a professional career and future. We believe in the power of the passion and ambition that we find with our young designers. Our passion for the future is...

MISSION AT MITAB WE BELIEVE THAT TOMORROW WILL BE BETTER. WE change EVERYTHING CONTINUALLY BECAUSE WE BELIEVE OUR PASSION FOR IMPROVEMENT AND evolution WILL EVENTUALLY END UP IN THINGS THAT ARE better THAN THEY ARE TODAY. AT MITAB CHANGE IS THE SAME AS EVOLUTION. WE PROMISE AN ENDLESS SEARCH OF BETTER WAYS TO DO WHAT WE DO AND HOW WE DO IT. OUR passion IS ABOUT ENABLING OTHERS. OUR FURNITURE WILL HELP PEOPLE AND ORGANIZATIONS TO free THEMSELVES IN SEARCH OF BETTER WAYS AND SOLUTIONS. THAT IS WHY WE BELIEVE - PASSION CREATES great THINGS.

WORLD Mi WORLD IS ABOUT YOUR experience OF THE MITAB BRAND. IT IS A CONCLUSION OF feelings AND FUNCTIONS THAT COMES WITH OUR PRODUCTS AND THE OPPORTUNITY FOR YOU TO create YOUR OWN WORLD A Mitab product is developed to support a particular focus or function. It does not dominate an interior but rather blends in and support the whole. It enables and relieves the user to focus on whatever his or her passion is. That is our way of supporting passion all over the world. Our way of letting passion create great things. Welcome to Mi World!

”CREATIVITY IS NOT A MATTER OF DESIGN, BUT A WAY OF WORKING” MARCUS TORSTENSSON – Design Manager, Mitab

”WE BELIEVE IN DOING THINGS ON OUR OWN. WE LOVE TO MANUFACTURE OUR OWN PRODUCTS IN OUR OWN FACTORY. WITH RELIABLE MACHINES, BY RELIABLE STAFF” PETER TORSTENSSON – Managing Director, Mitab

Joel Karlsson FOR ME IT´S all about the research when I design. I mostly do work for the contract market, so when I start a new project I begin by researching the specific market and it´s needs. My design studio is part of a large architect office so I have a close relationship to the interior design department where I can test my initial ideas and bring them to the meeting with the client. A tight collaboration with the clients product development department is important to me and plays a big part through the whole process from idea to finished product, and even after. I sketch a lot and make...

Jonas Wagell PRODUCTS SHOULD BE functional, but I believe the aesthetic quality of an object plays an important role in whether you keep it for a longer time or not, therefore beauty is an important function as well. As a designer you must create products which are relevant for more than just a few years – things which are contemporary, but not too trendy – and will stand the test of time. I always try to reduce unnecessary details and clutter, to reach the essence of a product, by emphasizing a specific form or function. I want my products to evoke feeling, to make people happy. However, creating...

Daniel Svahn WHAT I DO most of the time is to observe things, anything and everything and try to figure out what it´s alternate purpose or function could be. Inspiration can be found in everything and nothing and it´s an endless source of information waiting for you to dig into. The only partner inspiration needs is imagination. I believe that through inspiration and imagination one can create things that are loaded with meaning, history and purpose. Regardless whether I’m working on a commercial project or an artistic one the proper foundation of a product or object is key. I want all of my...

Form Us With Love OUR PRODUCTS ARE well thought through and we want the user to feel that. Good Design for us has relevance and puts the user in focus. If a product is efficient and well planned to fit the users mindset we know that it will last. That is something we care about. When we work on a project that can differentiate the users everyday life and perhaps influence change for the better, even a subtle one, we become very passionate. Our ambition is always to reach the perfect mix between functionality and objects of desire. Business and design are tools we use to challenge the conventional....

Joel Karlsson Oliver Schick Daniel Enoksson Jonas Wagell Jurij Rahimkulov Jonas Osslund Jonas Wagell Jonas Osslund Jonas Osslund Ingrid Backman, Andreas Sture Jurij Rahimkulov Jurij Rahimkulov Joel Karlsson Jurij Rahimkulov

CHAIRS & TABLES HIGHWAY MONTOYA Form Us With Love Ingrid Backman Inqrid Backman John-Bertil Haggstrom Jurij Rahimkulov Jonas Wagell Joel Karlsson Mitab Hans Ehrlin Joel Karlsson Form Us With Love Jonas Wagell

Form Us With Love Marius Myking, Sverre Uhnger Joel Karlsson WE GET ALONG Marius Myking Björn Karlsson Olle Anderson Joel Karlsson Form Us With Love Form Us With Love Brad Ascalon Jonas Wagell Form Us With Love Jonas Wagell Jonas Wagell Form Us With Love DIRECTOR Jurij Rahimkulov

SOFAS & ACCESSORIES DIRECTOR GROOVE CHAIN TRANSFER Jurij Rahimkulov Andreas Sture John-Bertil Haggstrom Howl Daniel Svahn Joel Karlsson Joel Karlsson Sandin & Bulow Jurij Rahimkulov Swedish Ninja Jurij Rahimkulov Asshoff, Brogard Form Us With Love QUIET RIOT Daniel Svahn Swedish Ninja Jonas Wagell

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