Retail & Commercial Magazine
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Retail & Commercial Magazine - 1

Retail & Commercial Martin Professional a/s Olof Palmes allé 18 8200 aarhus n denmark t / +45 87 40 00 00 F / +45 87 40 00 10 e / info@martin.dk www.martin.com Price: €5.00 / us$7.00 Retail & Commercial

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Retail & Commercial Magazine - 2

Dynamic light Martin is all about fresh ideas. lighting concerts and theatres to bring the drama and vibrancy commercial spaces.

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The Martin light factory, Frederikshavn, Denmark. Inspired architecturally by the concert halls and stages we illuminate around the world TRANSFORM SPACES THROl The same techniques that theatre and concert lighting designers have used for years to transform stages can now be put to dramatic use in commercial spaces. Our experience backstage has taught us that lighting is not just a question of calculating lux and lumens and can do much more than render a space visible. Working with Martin on your retail lighting project means you benefit from our experience, where close communication and...

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that changes character; creating environments that are capable of being manipulated by lighting Jeff Kindleysides, Retail Designer, co-founder of Checkland-Kindleysides. Light is by nature dynamic. Dynamic light - capable of reproducing the variety and drama found in nature - offers an expressive new medium for commercial projects. With careful command of brightness and color, dynamic light allows commercial spaces to adapt to changing client needs or shifts in season and climate. Dynamic light alters our understanding of how to use lighting closer to our natural experience of light....

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Dynamic light helps draw the crowds to Scandinavia’s largest shopping center Copenhagen´s flagship mega-mall, Fields, opened with a special indoor and outdoor Martin architectural lighting scheme aimed at firmly planting Fields in the minds of Scandinavian shoppers. region Copenhagen, Denmark Øresund Region clienT Steen & Strøm ASA archiTecT C.F. Møller A/S lighTing designer Collaborative producTs Cyclo Series™ MAC 2000 Performance II™ MAC 2000 Profile II™ MAC 2000 Wash™ MAC 550™ Alien 02 Spot™ 7 8

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Located just a few kilometers from the city center, Fields, at some 12,000 sq. meters, offers more than 150 stores and restaurants, a unique mixture of ambiance, shops and brand names that can't be found anywhere else in the country. Light it and they will come The client expressed a desire to make a statement, an unmistakable signal that says this is no ordinary shopping center. Because of the unassuming nature of the structure itself, dynamic lighting would play a key role in defining the building's and Fields' image Attraction and interest were the key elements, with a clear goal of...

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Entrance illumination The mall entrance is also an integral part of the lighting scheme with conventional as well as color wash and graphic effects piquing customers' curiosity. Dynamic projection such as simulated cloud effects from Martin MAC 2000 Performance automated lights decorate soffits, as well as the surrounding glass on the large façade above the main entrance and a tower elevator. Just inside the mall entrance are two areas of conventional up- and down-lighting with Martin MAC 2000 Performance effect luminaires projecting text logos and abstract graphics over a travelator and...

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Porsche Center mixing light and emotion “Our visions are also driven by emotions.” Since 1948 this guiding principle has inspired Porsche AG to an ever stronger, leading role in the automobile industry. region Zuffenhausen, Germany clienT Porsche AG producT 150 W Profile and Wash luminaires 13 14

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Retail & Commercial Magazine - 9

Emotion and light are closely intertwined. This is especially true when it comes to product promotion and display. Proof of this can be found at the Porsche Center in Zuffenhausen, Germany, near Stuttgart, where Martin 150 W profile and wash moving head luminaires provide an air of visual excitement. Special car models are presented in a dedicated exhibit flush with custom logo and image projection for branding purposes with focus clearly placed on the actual star: The Porsche. At Porsche's request, and in order to guarantee a consistent corporate identity, Martin developed supplier...

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mastery of makeup lighting Coco Chanel once said, "The real aim of makeup is not United Arab Emirates Cyclo Series™ So it makes sense that only the most flattering environments should be created for cosmetics. One critical ingredient in that setting is lighting. In fact, Chanel invented its own makeup mirror, with special lighting effects, for personal consultations with customers in its makeup studios. The mirrors use color-changing lighting to simulate different environments, helping women choose the most flattering shades for their skin type or for the occasion. "We say 'Chanel masters...

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Dinner at Madeleines is more than a meal. Much more. Described as a food theatre, even a food laboratory, Madeleines is all about the experience of eating. It’s food as art, a multi-sensory adventure where music, art, imagery and dynamic lighting merge to create a dining experience like no other. region Copenhagen, Denmark clienT Madeleines lighTing designer Thomas Drejer and Madeleines producTs Cyclo Series™ Lightcorder 19 20

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celebration, Martin Cyclo Series color mood, creating scenes, complementing cuisine like it's never been served before.

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Wagamama shows Wagamama is a fast growing chain of pan-Asian noodle restaurants with a sleek, streamlined design and an eclectic clientele. Its Antwerp location, situated at the entrance to the city's popular Keyser shopping mall, competes with a host of other eating establishments for the throngs of hungry shoppers. In order to set itself apart, Wagamama decided to dress up an exterior facing 6x3 meter space in color changing light as diverse as the restaurant itself. The solution was Martin Cyclo fluorescent color changing luminaires versatile enough to provide the specific colors desired...

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Region Atlantic City, New Jersey, USA Client Brulee DESIGNERS Daroff Design and Steve Lewis Lighting Designer Paul Gregory and Mike Cummings of Focus Lighting, Inc. PRODUCTs FiberSource CMY150 Specialty restaurant “sings with lighting” Located at The Quarter at Tropicana Casino & Resort in Atlantic City, New Jersey, Brulee: The Dessert Experience is more than a brand new dining concept. Brulee is a dessert experience that raises the art of dessert making to the level of theatre. 25 26

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