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Mara – Magazine 2024 (en, it)‎

Mara – Magazine 2024 (en, it)‎
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Mara – Magazine 2024 (en, it)‎

Product catalog summary
Introduction
The document explores the integration of living and working spaces, focusing on the brand's dual emphasis on office and home environments. The central theme is 'Transcendence,' highlighting the fusion of functionality and emotional design.

Design Philosophy
Mara's design philosophy is centered on anthropocentric design, prioritizing both functional effectiveness and the emotional impact of furniture. The brand aims to create versatile designs suitable for both office and home settings.

Product Highlights
  • Elle Bookcase: A modular, recyclable metal bookcase that functions as both a storage solution and a room divider, adaptable to various spaces and needs.
  • Foil Table: A minimalist, monochromatic table designed for both office and home use, featuring concealed mechanical elements with a focus on simplicity and functionality.


Collaborations and Installations
  • Christophe Pillet: The designer emphasizes minimalism and subtle integration of technology, focusing on the functionality and aesthetics of the designs.
  • Ferruccio Laviani: Designed the 'Transcendence' installation at Salone del Mobile.Milano, using sustainable materials to create an open and inviting exhibition space.


Case Study: Palazzo Bocconi
The document highlights the renovation of Palazzo Bocconi, blending historical elements with modern design to create a functional and aesthetically pleasing workspace.

Conclusion
The document showcases Mara's commitment to creating designs that transcend traditional boundaries, blending office and home environments through innovative and sustainable design solutions.
Icon Collection Overview
The Icon collection features various models, including the new Cantilever and Metal versions. The Metal version offers a four-spoke base available with or without castors, providing a lightweight and monochrome effect. These models are equipped with a practical removable cushion, making them ideal for office, hospitality, and residential settings.

Design Philosophy
Marcello Ziliani describes the Icon collection as a fluid object that traverses different worlds, maintaining common traits while adopting diverse formal, expressive, typological, and functional connotations.

Future Plans and Collaborations
Mara aims to expand its product portfolio by leveraging its technologies and production capabilities. The company plans to involve new designers to interpret the Mara world and internationalize product distribution. Collaborations with designers like De Lucchi, Pillet, and Laviani have been pivotal, each bringing unique perspectives and expertise to Mara's projects.

New Showroom and Design Approach
The new Mastrotto showroom, designed by Studio MILO, is a multifunctional space that celebrates fashion, design, and innovation. It combines sustainable materials with minimalistic design, showcasing leather products as works of art. The showroom is intended to host events, promote research, and stimulate design.

Special Installations and Limited Editions
Mara's collaboration with AMDL CIRCLE resulted in an exclusive installation at the Milan-based studio, presenting the new Typo seating collection. The Typo collection is further enhanced in a special Limited Edition made in collaboration with Alpi Wood, featuring three distinct models using different Alpi woods.
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Catalog excerpts

Mara – Magazine 2024 (en, it)‎-1

The Fusion of Living and Working Spaces

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Mara – Magazine 2024 (en, it)‎-2

The Fusion of Living and Working Spaces

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Mara – Magazine 2024 (en, it)‎-3

NOVELTIES NOVELTIES ICON POLYPROPYLENE / 16 THE FUTURE OF WORK IS SHARED A FASCINATING SPECIAL LIMITED EDITION / 12 ARGO LIBRO MONOMATERIC Our journal “The Fusion of Living and Working Spaces” presents the new collaborations and the latest product collections along with an assortment of editorials, interviews and curiosities on the brand. Il nostro journal “The Fusion of Living and Working Spaces” presenta le nuove collaborazioni e le ultime collezioni di prodotto insieme ad un assortimento di articoli, interviste e curiosità sul brand. “Transcendence” è il leitmotiv che caratterizza le nuove...

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Mara – Magazine 2024 (en, it)‎-4

Elle, a tribute to lightness DESIGN FERRUCCIO LAVIANI A transversal, modular, modern architecture, a tribute to lightness. Consisting of a modular structure, the Elle bookcase allows numerous compositions, accommodating spaces and needs. The stylistic feature, however, is contained in the “L” element that gives shape to the shelves: by playing with the orientations, it is possible to create closed shapes, thus containers or dividers, or open shapes for visible shelves. By changing arrangements and heights, you obtain systems that are always new and customisable. Un’architettura trasversale, componibile,...

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Mara – Magazine 2024 (en, it)‎-5

“The idea was to make a bookcase suiting to the office that could at the same time be a container for the home. A bookcase that would also be a room divider: an object to separate a living room from a salle à manger or a functional workplace from a meeting room, or just a partition for any space. As a consequence, I tried to make this technical object a little more familiar and with a dual key of interpretation”. “L’idea è stata quella di fare una libreria che potesse essere una libreria per l’ufficio ma allo stesso tempo un contenitore per la casa. Una libreria che non fosse solo una libreria...

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Mara – Magazine 2024 (en, it)‎-6

What does technology at Mara mean to you? Mara & Christophe Pillet, a philosophy of minimalism, linear aesthetics and quiet technology / CHRISTOPHE PILLET, Designer At Mara, technology is something very different from what is usually expected. I see people who have a desire to do things well, to make them work well. There is a human ambition behind the technology and not just a conceptual idea of using a technique. It is very much related to the ‘humanity of the craftsman’: technology is not something to show off or exhibited, but it is rather to be there just to make projects or objects that...

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Mara – Magazine 2024 (en, it)‎-7

Foil, essential and monochromatic DESIGN CHRISTOPHE PILLET Designed to be completely monochrome, Foil is suitable for living on its own or, in workspace contexts, in multiple compositions, transforming itself into a system that expands the space in broad perspectives. The sliding top integrated with Mara mechanisms reveals the storage space underneath. The frame is not only an aesthetic detail, it serves to conceal the mechanical system, as well as any accessories that Foil may be equipped with, like the practical drawers. Mara and Pillet have designed a project that responds to the current concept...

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Mara – Magazine 2024 (en, it)‎-8

The table’s mechanical elements are concealed. Gli elementi meccanici del tavolo sono nascosti. Rediscovering the functional beauty of the office world The Foil table appears as “a top with four legs”, all in metal. There is no complexity on sight, no articulated structure, no overexposure in form or technique: just a flat surface bordered by a minimal frame and supported by four ultrathin legs. «A line, a sign imprinted in the air», according to its author’s vision. Il tavolo Foil appare come “un piano con quattro gambe”, tutto in metallo. Non c’è complessità alla vista, nessuna struttura articolata,...

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Mara – Magazine 2024 (en, it)‎-9

Mara & Laviani, a collaboration with architectural value Ferruccio Laviani has designed “Transcendence” the Mara stand at Salone del Mobile.Milano, matching his creative flair with the brand identity. An installation where its building elements have been inspired by the contemporary ecoarchitecture. Natural and sustainable materials, like wood and cardboard, become the chromatic language featuring neutral and warm tones while shaping a footway to discover the new collections. Tell us about this project Ferruccio Laviani ha firmato “Transcendence” lo stand Mara al Salone del Mobile. Milano, coniugando...

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Mara – Magazine 2024 (en, it)‎-10

“We chose this location because it represents those values linked to the tradition of our work, the innovation of how we want to interpret it, and above all the caring about people who are central to the project for us. In fact spaces are freely managed, including my office that anyone has access to and can use when it is needed. The choice of furniture was also carefully considered, to harmonise the architecture and the functionality”. Palazzo Bocconi, the new W Executive headquarters between tradition and innovation Milan, Corso Venezia 48. This is the prestigious Palazzo Bocconi, built at...

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Mara – Magazine 2024 (en, it)‎-11

The future of work is shared, better with colour and sensory design! Mara’s multifaceted, sensorial and colourful design continues to put the person at the centre. The anthropocentric design is an increasingly central topic in contemporary living experiences, which looks at design not only in its functional effectiveness but also in its generated emotions and sensations that foster the evolution of the relationship between furniture and its users. Within a panorama full of colour, senses, design, architecture and beauty in all its forms, Mara keeps creating new expressions of furniture that foster...

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Mara – Magazine 2024 (en, it)‎-12

Con il suo carattere versatile capace di dialogare con gli stili più diversi, Argo Libro, il tavolo multifunzionale e salvaspazio su ruote, amplia la sua proposta introducendo la nuova versione monomaterica con piano ultrasottile in acciaio. Il risultato è un prodotto monocromatico dalla straordinaria robustezza e dall’aspetto etereo. Questo risultato è stato raggiunto grazie alla sofisticata tecnologia produttiva Mara nella lavorazione dei metalli garantendo un prodotto 100% riciclabile. Atelier Palazzo Buontalenti The project comprises the setting of two rooms to host the Atelier of Palazzo...

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