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realta mapei

realta mapei
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realta mapei

Product catalog summary
Cover Story: The issue features a drawing by architect Daniel Libeskind and includes an interview discussing his philosophy on architecture and art.
Sport Division: Sassuolo, an Italian football team, has been promoted to Serie A, attributed to teamwork and the 'Mapei spirit' of innovation.
The Interview: Libeskind emphasizes the influence of music on his work, the importance of imagination, collaboration, and the role of materials in architecture.
Projects: Highlights include the Museum of Military History in Dresden and the German Cancer Research Centre in Heidelberg, showcasing innovative design.
Certified Quality: Discusses sustainable construction practices and the use of high-quality materials for longevity and environmental friendliness.
Trade Fairs: Coverage of Domotex 2013 and Bau 2013, highlighting trends and innovations in construction.
The Americas - Special Focus: Mapei Corporation's achievements in the Americas, including awards and market insights.
Products Spotlight: Highlights Mapei products and their applications in construction projects.
Material Evolution: Discusses changes in building materials, emphasizing lightweight and eco-friendly options.
Global Architectural Influence: Explores cultural differences in architecture across regions.
Architectural Prudence and Freedom: Contrasts cautious approaches in Europe with more freedom in emerging countries.
Culture, Art, and Architecture: Emphasizes the integration of culture and art in architectural design.
Globalization vs. Local Identity: Stresses preserving local identity in architecture.
Exhibition of Architectural Drawings: Features Libeskind's drawings, highlighting the importance of hand-drawing.
Museum of Military History, Dresden: Renovation by Libeskind symbolizes a shift to a democratic society, with Mapei providing eco-friendly flooring solutions.
Innovative Materials and Skyscraper Design: Discusses skyscraper design and Mapei's role in innovative materials.
Sustainable Construction: Focuses on eco-sustainability and reducing indoor pollution.
Introduction to VOCs and Indoor Air Quality: Discusses VOCs and their health impacts, with Mapei's low VOC products contributing to LEED certification.
Specifications and Standards: Mapei products meet LEED requirements, contributing to sustainable building practices.
Innovative Products and Systems: Mapei showcased products at Domotex 2013, emphasizing eco-friendliness and durability.
BAU 2013 Exhibition: Focused on sustainable architecture and Mapei's product innovations.
Project Overview: Details the renovation of the German Cancer Research Centre, highlighting Mapei's role in flooring installation.
Market Trends and Challenges: Discusses Mapei's strategy in the Americas and market trends in sustainable construction.
Focus on Innovation: Mapei showcased innovative systems for floor coverings, emphasizing sustainability.
Coverings 2013 and Future Events: Highlights the synergy between designers and installers, with Mapei products featured in various projects.
Ottawa Convention Centre: A modern, eco-sustainable building using Mapei products for flooring and substrate preparation.
Trump International Hotel & Tower: Features luxury finishes with Mapei products used for various installations.
MAPE-ASPHALT REPAIR 0/8: An innovative asphalt for quick repairs, resistant to various conditions.
PURTOP Waterproofing Membranes: Polyurea-based membranes for waterproofing, offering high resistance and durability.
Project Examples: Includes various projects using Mapei's waterproofing systems.
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Catalog excerpts

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Sassuolo promoted to Serie A Thanks! /officialsassuolocalcio ADHESIVES • SEALANTS • CHEMICAL PRODUCTS FOR BUILDING

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SPORT DIVISION 2 Sassuolo promoted to Serie A 80 Jayco-Ais World Tour Academy THE INTERVIEW 4 Great Architecture for a New Renaissance NEWS 8 Never Say the Eye is Rigid. Architectural Drawings PROJECTS The Museum of Military History, Dresden Projects Portfolio: Germany German Cancer Research Centre (DKFZ) in Heidelberg The World of Purtop Artificial Snow Water Reservoir in Selva di Val Gardena EXPERT’S OPINION THE 16 Tall Buildings CERTIFIED QUALITY 18 Sustainable Construction TRADE FAIRS Domotex 2013 Bau 2013 THE AMERICAS - SPECIAL FOCUS Mission America Mapei Corporation Wins Manufacturer of...

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sport division Sassuolo promoted to Serie The Italian football team has been promoted to the Italian first division 18th May 2013: a date that will be always remembered by everybody who loves sports and football. For the first time in its 91-year history, Sassuolo has been promoted to the Italian first division (Serie A) and in doing so it gave its boss and owner, Mr Giorgio Squinzi, the best present he could possibly have received on his 70th birthday. An historical event, bearing in mind that this borough in the province of Modena (Northern Italy) is one of the smallest to get into the top...

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Daniel Libeskind American architect, protagonist of international architecture and urban design. Great architecture for a new Renaissance The optimism, culture and eclecticism of Daniel Libeskind are revealed in an exclusive interview with Realtà Mapei International By Adriana Spazzoli and Tiziano Tiziani Shortly before the inauguration of his exhibition in Rome entitled Never Say the Eye is Rigid: Architectural Drawings of Daniel Libeskind, featuring 52 of his drawings on display for the first time ever, Daniel Libeskind told us about the guidelines that help make him feel more artistic and...

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The interview with Daniel Libeskind carried out by Tiziano Tiziani, left, and Adriana Spazzoli, Operational Marketing & Communication Director for Mapei Group. ture. So I have always believed that it’s really a development together. It’s not just the architect that does something and the owner writes something, rather you have to do the project together to make everybody care for something to be built. The work of an architect in Europe and in America is completely different. For example, I know that in America architects usually choose the materials themselves. How well do you really want to...

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One of the most evocative buildings in New York is the Flatiron Building, dating back to 1902. When you design a building nowadays the materials are obviously different. Sure, materials are different; we have a greater choice of materials today compared to when the Flatiron Building was built. In the past there were fewer possibilities with the materials available. Now we have new possibilities by using different materials, lightweight and with a very good effect on the environment. So I think this is the power of change. In the past a lot of things were still unknown. Now we have a clearer perception...

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process. Of course there are different complexities, different cultures and different ways of doing things, and sure those differences should be caught. Culture and art are connected. What relationship do they have with architecture? Culture and art were around at the beginning of history and are resources for architecture. I think drawings from the beginning of history are the source of architecture. Now we have computers that are very quick and they offer new frontiers to the imagination, but the freedom that drawing offers the imagination hasn’t changed. Mapei’s style of communications also...

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Never Say the Eye is Rigid: Architectural Drawings Inaugurated in Rome, in collaboration with Mapei, the first exhibition of Daniel Libeskind On Monday the 11th of March, at the Ermanno Tedeschi Gallery in Rome, an exhibition was opened to the public entitled Never Say the Eye is Rigid. Architectural Drawings of Daniel Libeskind. This is the first ever exhibition of the drawings of the great polish architect who became an American citizen in 1965. The exhibition, with Mapei as main sponsor, will be open to the public until the 30th of April and features 52 original drawings covering 8 different...

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Above. Some of the sketches for the Memory Foundations project, in New York, in the Ground Zero area. in New York, at Ground Zero, to the intimacy that characterises his sketches of the Jewish Museum in Berlin, the visitor is accompanied by Daniel Libeskind along a very personal path through some of his more famous works. For his 2004 memorial Breaking Ground: Adventures in Life and Architecture, Libeskind was highly eloquent in his approach that dealt with the theme of centrality in design and its creative process. “The physical act of drawing by hand”, explained Libeskind “is an extremely important...

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The BIOGRAPHY Who is Daniel Libeskind? Daniel Libeskind is an international star in the field of architecture and urban design. He is renowned for introducing a new vision of architecture using a multi-disciplinary approach. His professional experience spans from buildings, for large cultural and private institutions, including museums and concert halls, right up to congress centres, universities, residences, hotels, shopping centres and villas. He has also created scenery for operas and runs a very active research department dedicated to industrial design. Libeskind, born in Poland in 1946,...

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The Museum of Military History, Dresden 12 RM International 43/2013

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Daniel Libeskind’s design for the extension to one of the most renowned military museums in the world In October 2011, after almost 7 years of extension and renovation work, the Museum of Military History of the German Armed Forces reopened to the general public. The building, located north of the ancient city centre of Dresden, was completely redesigned by the American architect Daniel Libeskind, and its structure is now traversed by a wedge of metal and concrete. The Museum is in the Albertstadt district of Dresden. The original nucleus was built in the XIXth century and, in 1994, became the...

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