Overview: This document is the 47th issue of the 'Realtà Mapei International' magazine, published in April 2014. It highlights Mapei's contributions to the building industry, featuring interviews, project showcases, and discussions on European economic perspectives.
Company Profile: Mapei is a leading global company in the chemical products sector for the building industry, with 62 production facilities worldwide and a strong focus on research and development.
Cover Story: The magazine features the 'Living Art' project in Moscow, designed by Dante Oscar Benini, which includes five towers. Mapei supplied products for wall
coatings and resin floorings.
Interview with Dante Oscar Benini: Benini discusses his architectural philosophy, emphasizing the importance of adapting projects to their settings and the evolving role of architects in enhancing urban life quality.
European Economic Insights: Giorgio Squinzi, President of Confindustria, advocates for a unified Europe to maintain global competitiveness. He emphasizes the importance of the Euro and the need for more integration to overcome economic challenges.
Project Highlights: The magazine showcases various projects, including the 2014 Olympic Games in Sochi, the Rolls Royce showroom in Moscow, and the Atlantis hotel in Dubai, where Mapei products were used.
Product Spotlight: The issue highlights several Mapei products, such as
wall coatings,
flooring systems, and waterproofing solutions, emphasizing their application in various international projects.
Trade Fairs and Events: Mapei's participation in trade fairs like Domotex 2014 and The Big 5 2013 is covered, showcasing their latest innovations and industry contributions.
Conclusion: The magazine underscores Mapei's commitment to quality and innovation in the building industry, alongside discussions on broader economic and architectural trends.
Introduction: The document discusses the role of architecture in addressing the global housing crisis, emphasizing the importance of designing low-cost housing. It highlights the mutual influence between architects and clients and the balance between constructing new buildings and redeveloping existing ones.
Architectural Challenges and Future Roles: Architects face the challenge of urbanization, with a significant portion of the Earth's surface expected to be urbanized by 2050. The document stresses the need for vision, determination, and courage in shaping the future through architecture.
Living Art Project: The "Living Art" project in Moscow, a collaboration between Italian and Russian entities, is highlighted as a significant cultural and architectural endeavor. It involves the construction of five skyscrapers, designed to be the largest work of art in the world, integrating art and architecture.
Materials and Techniques: The document details the use of COLORITE PERFORMANCE, a durable paint for walls, and QUARZOLITE BASE COAT, a silicone resin-based paint, in the project. These materials contribute to the aesthetic and functional aspects of the buildings.
Artistic Influence: Artist Mario Arlati's involvement in the project is discussed, emphasizing the integration of art and architecture. His work on the color scheme for the skyscrapers reflects a blend of creativity and technical innovation.
Conclusion: The document concludes by highlighting the ongoing collaboration between artists and architects, and the role of innovative materials in creating sustainable and aesthetically pleasing urban environments.
Project Overview: The document discusses the involvement of Mapei in various construction projects, particularly focusing on the Living Art complex in Moscow and the 22nd Winter Olympics in Sochi. Mapei provided products for external wall coatings and interior resin floorings, contributing to the aesthetic and functional aspects of these projects.
Living Art, Moscow: - Construction Period: 2014-2016
- Client: Krost
- Project Architects: Dante O. Benini & Partners
- Art Director: Mario Arlati
- Mapei Products Used: Colorite Metallic Gold, Quarzolite Base Coat, Primer SN, Mapefloor I 300 SL, among others.
- The project aimed to transform the complex into a modern museum-like space with contributions from artists Aleksej Parfenov and Natal’ja Opiok.
Sochi Winter Olympics: - Mapei played a significant role in the construction of facilities for the 2014 Winter Olympics in Sochi, Russia.
- Key Projects: Olympic Village, Hyatt Regency Hotel, Gornaya Karusel Complex, Radisson Blu Resort, and more.
- Mapei Products Used: MAPEBAND, ULTRACOLOR PLUS, MAPELASTIC, KERACRETE system, among others.
- The projects involved waterproofing, grouting, and anchoring solutions to ensure durability and performance.
Mapei's Global Presence: - Mapei has been involved in the Olympics for decades, providing solutions for sports facilities worldwide.
- The company has expanded its operations in Russia with new manufacturing plants and a robust distribution network.
- Mapei's Russian subsidiary, ZAO Mapei, plays a crucial role in the region, with facilities in Moscow, Stupino, and Aramil.
Economic Impact: - The Sochi Olympics were the most expensive in history, costing $51 billion, with significant investments in infrastructure and property development.
- The property market in Sochi saw a substantial increase in value following the announcement of the Olympics.
Conclusion: Mapei's involvement in these projects highlights its commitment to providing high-quality building materials and solutions that enhance the durability and aesthetic appeal of construction projects worldwide.
Introduction: The Mapei Group is expanding its operations in Russia, with a new plant opening in Aramil, a town in the Urals. This expansion is part of Mapei's strategy to increase its manufacturing capacity across Russia, a market with significant potential, particularly in the ceramics sector.
Plant Opening in Aramil: The new plant in Aramil was officially opened on July 30, 2013, with a ceremony attended by Mapei executives, local authorities, and clients. The plant aims to meet the demands of the Russian market, which is the largest ceramics market in Europe and the 8th largest globally.
Market Strategy: Mapei's strategy involves adapting to the diverse requirements of the vast Russian market. The company plans to leverage the growing construction market in Russia, which remains a significant player globally despite a slowdown.
Projects and Products: Mapei has been involved in various construction projects across Russia, using its products in aquatic theme parks, hotels, shopping centers, and smelting plants. Key products include waterproofing solutions, adhesives, and grouting materials.
Notable Projects: - H20 Aquatic Theme Park, Rostov-on-Don: Utilized Mapei products for waterproofing and installing tiles.
- Hotel Borviha, Berdsk: Used for sealing cracks and waterproofing swimming pools.
- June Shopping Centre, Mytischi: Installed large-size porcelain tiles with Mapei adhesives.
- Sayanogorsk Aluminium Smelting Plant, Khakassia: Used for repairing concrete structures.
Conclusion: Mapei's expansion in Russia is marked by strategic investments in manufacturing and a focus on meeting local market needs. The company's involvement in diverse projects highlights its commitment to quality and innovation in construction materials.
Project Overview: The document details a project involving the installation of artificial stone slabs on floors and walls for Avilon Automotive Group by Sodalit Ltd, using Mapei products. Key personnel include Irina Boldyreva from ZAO Mapei.
Specifications and Procedures: Concrete substrates were prepared and repaired using Eporip, Mapegrout Hi-Flow, Primer G, and Ultraplan ECO. Stone materials were laid and joints grouted with Elastorapid, Granirapid, Mapesil LM, Mapefoam, and Ultracolor Plus. Granirapid is highlighted as a two-component, fast-setting adhesive for stone materials.
Trade Fair Insights: Domotex 2014: Domotex 2014 in Hannover showcased innovations in flooring, attracting 45,000 visitors and 1,350 exhibitors. Mapei presented new products and systems for textile, resilient, and wooden floorings, emphasizing eco-sustainability and low VOC emissions.
Environmental Commitment: Mapei's products are certified for low environmental impact, with certifications like EMICODE EC1 and DER BLAUE ENGEL. The company focuses on sustainable solutions that enhance durability and reduce material and energy use.
Product Innovations: New primers, ECO PRIM T PLUS and ECO PRIM VG, were introduced for substrate preparation. PLANITEX D5, a new levelling compound, was also presented. Mapei launched adhesives for LVT and other floorings, including ULTRABOND ECO V4 LVT and ULTRABOND ECO TACK LVT, emphasizing rapid adhesion and dimensional stability.
Wooden Flooring Solutions: Mapei offers a complete line for wooden floors, including ULTRACOAT products for finishing and ULTRABOND adhesives for installation. These products are solvent-free and certified for low VOC emissions.
Conclusion: The document highlights Mapei's commitment to innovation, sustainability, and meeting market demands with advanced products for various flooring applications.
Introduction: This document provides an overview of Mapei's ULTRACOAT line of products, which are designed for wooden flooring applications. These products are characterized by their low emission levels of volatile organic compounds (VOC) and are certified by EMICODE EC1, ensuring high air quality and safety.
Product Specifications: - ULTRACOAT HIGH TRAFFIC: A two-component, water-based polyurethane varnish with high resistance to wear and abrasion, suitable for high-traffic areas.
- ULTRACOAT EL: A mixture that increases the open time of ULTRACOAT varnishes, improving workability in hot weather.
- Basecoats and Binders: Includes ULTRACOAT AQUA PLUS, ULTRACOAT BINDER, ULTRACOAT PREMIUM BASE, ULTRACOAT TONING BASE, ULTRACOAT SOFT TOUCH BASE, and ULTRACOAT UNIVERSAL BASE, each offering unique properties for enhancing wood color and surface preparation.
Finishing with Oils: New products such as ULTRACOAT OIL WAX, ULTRACOAT OIL, ULTRACOAT OIL PLUS, and ULTRACOAT OIL COLOR provide protective finishes that enhance the natural beauty of wood.
Cleaning and Maintenance: Products like ULTRACOAT CLEAN POLISH, ULTRACOAT CLEAN WPM, ULTRACOAT UNIVERSAL CLEANER, and ULTRACOAT POLISH REMOVER are designed for maintaining and protecting wooden floors treated with ULTRACOAT varnishes.
Market Impact and Certifications: Mapei's products are certified by EMICODE EC1 and DER BLAUE ENGEL, ensuring compliance with modern standards. The company invests heavily in R&D to develop innovative, safe, and environmentally friendly products.
Trade Fairs and Innovations: Mapei uses trade fairs to strengthen relationships with clients and introduce new products like ULTRACOAT OIL WAX and ULTRACOAT OIL COLOR. The company is also known for its innovative adhesives for wooden floors.
Eco-Sustainability: Mapei emphasizes the importance of low VOC emissions in building materials to ensure indoor air quality. The ECO line of products is formulated to meet these standards.
EMICODE Certification: EMICODE is a voluntary label that certifies products with low VOC emissions. Mapei's products undergo rigorous testing to achieve this certification, ensuring they are safe and environmentally friendly.
Conclusion: Mapei's ULTRACOAT line offers a comprehensive range of products for wooden flooring, focusing on durability, aesthetics, and environmental sustainability. The company's commitment to innovation and quality is reflected in its certifications and market presence.
Overview: This document provides a detailed overview of various Mapei products, their applications, and case studies demonstrating their use in construction projects. The focus is on eco-sustainable and high-quality products certified by EMICODE, ensuring low emissions of volatile organic compounds (VOC).
Specifications and Standards: The document highlights the importance of GEV's EMICODE certification for Mapei products, which ensures low VOC emissions. Products labeled EC1 and EC1 PLUS meet stringent emission standards, with minimal traces of VOCs allowed after 28 days. This certification is crucial for maintaining indoor air quality and is internationally recognized.
Case Studies: 1. Westend Campus, Goethe University, Frankfurt The campus upgrade involved using Mapei products for laying resilient and textile materials. The project required eco-sustainable solutions, with products like ULTRAPLAN ECO and ULTRABOND ECO 170 used for substrate preparation and floor covering installation. 2. House of Representatives, Brussels This project involved installing PVC floorings in a new building called Forum 2. Mapei's ULTRABOND ECO TACK LVT adhesive was used for its solvent-free properties and ability to handle temperature variations, ensuring a stable installation. 3. Grand Hotel et de Milan The historic hotel underwent renovations, including the installation of new wooden flooring in suites dedicated to Giuseppe Verdi and Tamara de Lempicka. Mapei products were chosen for their quality and historical significance.
Product Highlights: ULTRABOND ECO 520 A solvent-free adhesive for linoleum floors, offering high initial bond strength and low VOC emissions. It contributes to LEED certification and is suitable for areas with heavy traffic. ULTRABOND ECO TACK LVT An acrylic resin-based adhesive for non-permanent bonding of loose-laid flooring tiles. It remains tacky for easy removal and replacement, suitable for raised or heated floors.
Conclusion: Mapei's commitment to eco-sustainability and quality is evident in their product offerings and successful project implementations. Their products not only meet stringent environmental standards but also provide reliable solutions for modern construction challenges.
Overview: The document details the renovation of wooden flooring in prestigious hotels using Mapei's eco-sustainable products. It highlights the application process and benefits of specific products used in the Grand Hotel et de Milan and the Bulgari Hotel in Milan.
Specifications and Procedures: - Initial Preparation: The wooden surfaces were first sanded to prepare for treatment.
- Grouting: ULTRACOAT BINDER, a solvent-free, water-based binder, was mixed with sawdust for grouting. It is noted for its high binding power and ease of sanding.
- Undercoat Application: ULTRACOAT PREMIUM BASE, a two-component, water-based undercoat, was applied to enhance the wood's natural color without causing color variations.
- Final Finishing: ULTRACOAT HIGH TRAFFIC, a two-component, 100% polyurethane varnish, was used for its high resistance to wear and low VOC emissions.
Product Highlights: - ULTRACOAT HIGH TRAFFIC: This varnish is NMP-free, offers high wear resistance, and contributes to LEED certification. It provides a natural finish and maintains color over time.
- ULTRACOAT BINDER: Known for its excellent adhesion and filling properties, it is solvent-free and contributes to eco-sustainability.
Case Studies: - Grand Hotel et de Milan: Renovation involved using Mapei products to maintain the historical integrity while enhancing durability.
- Bulgari Hotel: The renovation focused on maintaining the aesthetic and functional quality of the wooden floors in high-traffic areas.
Trade Fairs and Innovations: - FSB 2013: Mapei showcased products for sports facilities, including synthetic turf solutions and resin systems for sports courts.
- Innovative Products: MAPESOIL and ULTRABOND TURF were highlighted for their applications in synthetic turf installations.
Conclusion: Mapei's products are integral to maintaining and enhancing the quality of wooden floors in high-end hotels, offering eco-friendly solutions that meet modern sustainability standards.
Overview: The document provides a detailed account of Mapei's participation in The Big 5 exhibition, the largest building and construction event in the Middle East, and highlights their innovative products and solutions for various construction needs.
Main Sections: - Mapei at The Big 5: Mapei showcased its products through 3D displays, emphasizing solutions for ceramic tiles, mosaics, road maintenance, and structural waterproofing. The event saw a significant increase in participation and exhibitors compared to previous years.
- Highlighted Products: PLANITOP 400 ME and RE-CON ZERO were featured prominently. PLANITOP 400 ME is a mortar for repairing reinforced concrete, suitable for the Middle East's climate. RE-CON ZERO allows for the recycling of returned concrete, reducing waste and preserving natural resources.
- Middle East Concrete Event: Mapei participated in the International Concrete Sustainability Conference, focusing on sustainable concrete products. A live demonstration of RE-CON ZERO was conducted, showcasing its innovative recycling capabilities.
- Mapei's Expansion in Qatar: The establishment of Mapei DOHA LLC aims to strengthen the company's presence in the Middle East market.
- Projects - Atlantis Hotel, Dubai: Mapei products were used extensively in the construction of the Atlantis Hotel, including waterproofing and laying mosaics in swimming pools and other areas. Key products used include MAPELASTIC, ADESILEX P10, and KERAFLEX MAXI S1.
- Mapestone System: The document discusses the successful application of the MAPESTONE SYSTEM for laying stone surfaces, highlighting its durability and resistance to environmental stresses.
Key Takeaways: Mapei's innovative solutions cater to diverse construction needs, emphasizing sustainability and durability. Their participation in major events like The Big 5 and Middle East Concrete underscores their commitment to advancing construction technology in the region.
Product Overview: The document discusses the MAPEPLAN T M waterproofing membranes, highlighting their special white top layer that enhances solar reflectivity and reduces roof surface temperature by over 50% compared to dark roofs. This feature improves indoor comfort by lowering the building's temperature. The membrane's color also acts as a signal layer to detect mechanical damage.
Technical Specifications: MAPEPLAN T M membranes are thermoplastic plastomers with excellent weldability, allowing for thermal welding with hot air. This process fuses molecular chains, resulting in seams that withstand water pressure and are mechanically strong.
Features and Advantages: The document emphasizes the benefits of using synthetic membranes in roofing and waterproofing, particularly those made from PVC-P and TPO/FPO. These materials are presented by Polyglass SpA, a member of the Green Building Council Italia.
Company Background: Mapei's involvement in the ceramics district of Sassuolo is detailed, highlighting its historical ties and contributions to the local industry. Mapei's innovations in adhesives and grouts have significantly impacted the installation of ceramic tiles, contributing to the company's growth and international presence.
Infrastructure and Logistics: The document describes the Mapei warehouse in Sassuolo, one of the largest globally, covering over 3000 m2 and handling significant product distribution. Recent renovations have improved functionality and expanded capacity, including the addition of modern office spaces and facilities for the Sassuolo Calcio football club.
Renovation Details: The renovation of Mapei's facilities included technological upgrades, improved accessibility, and the installation of new flooring and wall treatments using various Mapei products. The document details the specific materials and methods used, such as ULTRATOP LIVING for flooring and MAPELASTIC for waterproofing.
Project Overview: The document details the renovation and construction interventions at the Mapei Warehouse, Logistics and Sales Offices, and Sassuolo Calcio Headquarters in Sassuolo, Italy. Originally constructed in 1979, the site underwent significant interventions in 2013, including laying porcelain tile flooring, repairing and rebuilding floor substrates, treating and finishing walls, fixing and anchoring, waterproofing substrates, laying resin and wooden floors, and more.
Key Participants: - Client: Mapei SpA and Sassuolo Calcio
- Project: Marco Manzoni and Tecne Engineering Srl
- Building Company: Ediltecno Srl
- Laying Company: Giacobazzi & C. Srl
- Mapei Co-ordinators: Marco Manzoni and Carlo Rossi
Mapei Products Used: - Warehouse: Planicrete, Topcem Pronto, Keraflex Maxi S1, Ultracolor Plus, Planitop Smooth & Repair, Planitop Fast 330, Planitop 517, Eporip, Mapesil AC, Primer G, Porocol FF, Mapenet 150, Dursilite, Lampocem, Mapefix EP 385, Mapelastic Aquadefense, Mapeband, Mapelastic Guard.
- Offices: Ultratop Living, Mapefloor Finish 55, Malta Bastarda by VA.GA, Dursilite, Ultrabond P990 1K, Adesilex P10, Kerapoxy Design, Elastorapid, Latex Plus, Elastocolor, Topcem Pronto, Mapelastic, Mapelastic Guard, Elastorapid, Keracolor GG.
Innovative Technology: The document highlights Mapei's "LOW DUST" technology, which reduces dust by 90% during mixing, application, and use compared to traditional cementitious adhesives.
Corporate Social Responsibility: Mapei Day 2014 is an event promoting sport, teamwork, and solidarity, supporting various charitable associations such as Archè, Piccola Opera di Traona, Exodus, and Una. The event emphasizes Mapei's commitment to social inclusion and support for disadvantaged individuals.
Product Spotlight: The document features the Ultralite line of lightweight cementitious adhesives, which offer improved workability, quicker application, and higher yield. These products are designed for all types of ceramic tiles and contain more than 20% recycled materials.