CERSAIE n^AiE BOLOGNA - ITALY We are now in gallery 25-26. Come and visit us with the free pass you can download from www.mapei.it Look up! You need to raise your sight to find Mapei's new location at Cersaie. More specifically, you need to gaze over towards the gallery above pavilions 25-26, right in the heart of the world of ceramic tiles, where Mapei and its own world is waiting for you amidst drawings by Carlo Stanga, international references and numerous brand-new products. To discover the innovations we have in store for you, just download a free pass from www.mapei.it to come and visit...

sUMMARY editorial 2 Determination Turns Dreams into Reality NEWS 34 Saloni and Fuorisalone Trade Fairs 38 Expo 2015: Universal Milan 76 55th European Ufemat Congress SPORT DIVISION 4 Sassuolo Football Club: Technical and Organisational Innovations MARKET 44 The 38th Annual FEP Congress INTERVIEW 10 Mapei and Archaeology, a Successful Partnership RESEARCH 54 Vinavil, a New Method for Measuring the Strength of a Wood-Wood Bond TEAMWORK 6 Mapei Makes Its Entrance in Turkey 18 Mapei France Makes It a Hat-Trick: the third facility in Lyon-Saint-Vulbas THE EXPERT’S OPINION 64 More than 20 Years with...

Giorgio Squinzi CEO and President of Mapei Group Determination Turns Dreams into Reality Sassuolo beats Milan Football Team 2-1 and wins the Tim Trophy! One half of my heart (the red-and-black part) was astounded but the other half (that beats black-and-green) just got excited and cheered. I do not usually focus on any personal or corporate targets I have managed to achieve. Indeed, I have always believed that every successfully attained result is a launching pad for looking to the future in a positive light and striving to do even better. There is a saying often used in the world of sport: “do...

The adventure is just kicking off... Sassuolo promoted to Serie A Thanks! /officialsassuolocalcio ADHESIVES • SEALANTS • CHEMICAL PRODUCTS FOR BUILDING

sport division SASSUOLO FOOTBALL CLUB: Thinking Big but Staying Ourselves Plans and technical innovations at the presentation of Sassuolo F.C., the team sponsored by Mapei that has just been promoted to Serie A The Sassuolo Football Club, the Technical Staff and the Mapei Stadium “Città del Tricolore” were officially presented on 8th July at the headquarters of the Confederation of Italian Ceramics Manufacturing (Confindustria Ceramica). The event was attended by lots of journalists, film crews, photographers, officials, executive staff, friends of the team and, above all, every member of the...

The stadium Pride and Humility The team Manager, Mr Eusebio Di Francesco emphasised how important it was to keep the team spirit and family ties that had taken Sassuolo into the Italian first division. The club Manager, Giovanni Rossi, then said a few words about the great enthusiasm running right through the club: «Playing in Serie A is something we are all proud of». The Captain, Magnanelli, then spoke on behalf of the team, reassuring everybody that «the most important and decisive factor is that we hold onto the human values that have enabled us to get this far». A Stadium in the Heart of...

THE FIGURES BEHIND A GROWING REALITY MIST, an acronym thought up by the American analyst Jim O’Neill, President of Goldman Sachs Asset, identifies four countries that are going through a period of strong economic growth: Mexico, Indonesia, South Korea and, the subject of this article, Turkey. Let’s sum up the factors behind the success of this country. 16th LARGEST WORLD ECONOMIC POWER 3rd HIGHEST POPULATION IN EUROPE: 76,7 million inhabitants 3.5% ESTIMATED GROWTH IN GDP FOR 2013 AND 4% GROWTH FORECAST FOR 2014 40% GROWTH IN THE ISTANBUL STOCK EXCHANGE (Ise) in 2012 10,000 DOLLARS AVERAGE INCOME...

STRATEGIC BECAUSE… TURKEY IS THE LARGEST PRODUCER AND EXPORTER OF CEMENT IN EUROPE AND THE THIRD LARGEST IN THE WORLD Asia ISTANBUL IT IS THE SECOND MOST IMPORTANT MARKET FOR CERAMICS in Europe 181,7 MILLION m2 ESTIMATED CONSUMPTION OF TILES IN 2013 ANKARA POLATLI Middle East THE CONSTRUCTION SECTOR IS GOING THROUGH A PERIOD OF STRONG GROWTH 56 BILLION EUROS ESTIMATED VALUE OF THE CONSTRUCTION MARKET 21,6 BILLION DOLLARS PROJECTS UNDERTAKEN BY TURKISH CONTRACTORS ONGOING PROJECTS A New Airport The Third Bridge Over the Bosporus istanbul The Largest Mosque in the World The Tunnel Under the Bosporus...

TWO IMPORTANT TRADE FAIRS There were two recent Turkish exhibitions at which the Mapei subsidiary took part with their own stand. In the case of Ankara the appointment was with the 7th edition of Yapidecoor. Mapei’s subsidiary company presented its own stand to satisfy the curiosity of visitors who came to see their ranges of products for the building industry. Istanbul was the scene for the 36th edition of Turkeybuild extending over an area of 81,000 m2, confirmation of its role as the most important trade fair in Turkey. Asia Bosporus ISTANBUL ANKARA POLATLI Middle East IL MERCATO DELLA CERAMICA...

FROM THE CATALOGUE Below, various brochures illustrating the wide range of products available from the Mapei subsidiary, which will soon be increased. Among these, in the middle, the wall finishes range stands out in particular, one of the eco-sustainable ranges characterised by images of animals in danger of extinction. YES TO “CLADDING” Thermal insulation has an important role to play in Turkey too. The photo above shows a close up of the energy-saving Etics products distributed by the Mapei subsidiary along with their specific adhesives. Excellent Synergy The number of Italian companies that...

Nicolò Marchetti Professor of Archaeology and the History of Middle Eastern Antique Art at the University of Bologna, Italy. Mapei and Archaeology, a Successful Partnership The dig mission directed by Nicolò Marchetti in Turkey is ongoing with successes in the face of adversity «The wonders we are now able to see represent less than five percent of what is buried beneath the surface». This is how Nicolò Marchetti, Professor of Archaeology and the History of Middle Eastern Antique Art at the University of Bologna, in Italy, opened his meeting with Adriana Spazzoli, Mapei Operational Marketing...