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Realtà Mapei 43

Realtà Mapei 43
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Realtà Mapei 43

Product catalog summary
Cover Story: The issue features a drawing by architect Daniel Libeskind and includes an interview discussing his philosophies on architecture and art.
Sport Division: Sassuolo, an Italian football team, has been promoted to Serie A, attributed to their focus on teamwork and innovation.
The Interview: Libeskind emphasizes the influence of music on his work, the importance of imagination, and the role of architecture in inspiring optimism.
Projects: Highlights include the Museum of Military History in Dresden and the German Cancer Research Centre, showcasing innovative design techniques.
Certified Quality: Discusses sustainable construction practices and the use of high-quality materials for longevity and environmental friendliness.
Trade Fairs: Coverage of Domotex 2013 and Bau 2013, focusing on new trends in construction.
The Americas - Special Focus: Mapei's achievements in the American market, including awards and economic forecasts.
Products Spotlight: Highlights Mapei products and their applications in construction.
Introduction: An interview with an architect on building materials, global influence, and cultural integration in design.
Materials and Environmental Impact: Evolution of building materials for sustainable architecture.
Global Architectural Influence: Discusses cultural influences on architecture across regions.
Architectural Philosophy: Importance of imagination and cultural identity in architecture.
Exhibition and Artistic Influence: Exhibition of Libeskind's drawings, emphasizing the role of drawing in architecture.
Conclusion: Relationship between architecture and other art forms, maintaining cultural identity.
Museum of Military History, Dresden: Redesigned by Libeskind, symbolizing a shift to democracy, with Mapei's eco-friendly flooring solutions.
Innovative Materials and Sustainable Construction: Mapei's products contribute to LEED certification.
Tall Buildings and Global Trends: Discusses the trend of constructing tall buildings and Libeskind's international projects.
Introduction to Volatile Organic Compounds (VOCs): VOCs in indoor air and their health impacts.
Mapei's Eco Products and VOC Emissions: Mapei's low VOC products and certifications.
LEED Certification and Mapei's Contribution: Mapei's role in sustainable building practices and LEED certification.
Mapei's Role in LEED Protocols: Contribution to LEED credits through eco-friendly products.
Conclusion: Mapei's commitment to eco-sustainability and improving indoor air quality.
Overview: Mapei's contributions to sustainable building practices and participation in trade fairs.
Key Sections: LEED and sustainability, LEED Calculator, Domotex 2013 highlights, soundproofing, sports facilities, and architectural design solutions.
Conclusion: Mapei's commitment to innovation and sustainability in construction.
Introduction: Overview of BAU 2013 exhibition focusing on sustainable architecture.
Mapei's Product Innovations: New products for substrates, waterproofing, and tile installation.
Highlighted Projects: Renovations using Mapei products in various locations.
Conclusion: Mapei's focus on sustainability and high-performance solutions.
Project Overview: Renovation of the German Cancer Research Centre using Mapei products.
Specifications and Procedures: Details of the renovation process and products used.
Project Phases: Timeline and achievements of the renovation project.
Technical Data: Collaboration details and Mapei's product contributions.
Mapei's International Strategy: Expansion in the Americas and focus on sustainable practices.
Sustainability and Innovation: Mapei's commitment to eco-friendly manufacturing.
Market Expansion and Challenges: Mapei's growth strategy in North and Latin America.
Introduction: Economic rebound in the American construction market and Mapei's strategic positioning.
Economic Trends and Forecasts: Growth in housing and commercial construction.
Mapei's New Product Launch: Introduction of new adhesives for construction.
Awards and Recognition: Mapei's manufacturing excellence award.
Market Analysis: Analysis of construction market segments.
Conclusion: Positive outlook for the construction market.
Focus on Innovation: Mapei's innovative installation systems and sustainability initiatives.
Practical Demonstrations and New Products: Demonstrations of new Mapei products.
Making Plans for 2014: Announcements and future events.
World of Concrete: Mapei's concrete restoration solutions.
Coverings Trade Fair: Mapei's participation and promotion of sustainable products.
Sustainability and Innovation: Emphasis on eco-friendly solutions.
2013 Tile Competition Winners: Awards for projects using Mapei products.
Introduction: Overview of projects and events in the ceramics and construction industry.
Coverings 2013 Event: Showcase of design and installation synergy.
Adventist Hinsdale Hospital Project: Expansion using Mapei products.
Bamberger Railroad Bridge Renovation: Concrete restoration with Mapei products.
Tampa International Airport Modernization: Renovations using Mapei products.
Kroc Corps Community Center Construction: Tile installation in a recreational facility.
Ottawa Convention Centre: Eco-sustainable design and construction.
Conclusion: Importance of quality materials and innovative design.
Overview: Construction and renovation projects in Canada using Mapei products.
Ottawa Convention Centre: Design, construction techniques, and sustainability.
Trump International Hotel & Tower: Design features and installation process.
Technical Data: Construction timelines and Mapei product usage.
Conclusion: Mapei's commitment to sustainability and innovation.
Introduction: Innovative solutions for road repair and waterproofing.
MAPE-ASPHALT REPAIR 0/8: Cold-applied asphalt for quick repairs.
Packaging Improvements: New packaging for better product protection.
PURTOP Waterproofing Membranes: Polyurea-based membranes for various substrates.
PURTOP Systems: Specific systems for different applications.
Project Examples: Projects using MAPEI's solutions.
Artificial Snow Water Reservoir: Waterproofing project in Italy.
Conclusion: MAPEI's effective solutions for construction challenges.
Project Overview: 2012 intervention for reservoir waterproofing.
Technical Specifications: Details of the waterproofing process and products used.
Product Features: Features of MAPEPLAN T WT membrane.
Environmental Impact: Eco-friendly production and recyclability.
Sports Division: Mapei's involvement in cycling and sports sponsorships.
Events and Sponsorships: Mapei's participation in industry events and sponsorships.
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Catalog excerpts

Realtà Mapei 43-2

Sassuolo promoted to Serie A Thanks! /officialsassuolocalcio ADHESIVES • SEALANTS • CHEMICAL PRODUCTS FOR BUILDING

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Realtà Mapei 43-3

SPORT DIVISION 2 Sassuolo promoted to Serie A 80 Jayco-Ais World Tour Academy THE INTERVIEW 4 Great Architecture for a New Renaissance NEWS 8 Never Say the Eye is Rigid. Architectural Drawings PROJECTS The Museum of Military History, Dresden Projects Portfolio: Germany German Cancer Research Centre (DKFZ) in Heidelberg The World of Purtop Artificial Snow Water Reservoir in Selva di Val Gardena EXPERT’S OPINION THE 16 Tall Buildings CERTIFIED QUALITY 18 Sustainable Construction TRADE FAIRS Domotex 2013 Bau 2013 THE AMERICAS - SPECIAL FOCUS Mission America Mapei Corporation Wins Manufacturer of...

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Realtà Mapei 43-4

sport division Sassuolo promoted to Serie The Italian football team has been promoted to the Italian first division 18th May 2013: a date that will be always remembered by everybody who loves sports and football. For the first time in its 91-year history, Sassuolo has been promoted to the Italian first division (Serie A) and in doing so it gave its boss and owner, Mr Giorgio Squinzi, the best present he could possibly have received on his 70th birthday. An historical event, bearing in mind that this borough in the province of Modena (Northern Italy) is one of the smallest to get into the top...

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Realtà Mapei 43-6

Daniel Libeskind American architect, protagonist of international architecture and urban design. Great architecture for a new Renaissance The optimism, culture and eclecticism of Daniel Libeskind are revealed in an exclusive interview with Realtà Mapei International By Adriana Spazzoli and Tiziano Tiziani Shortly before the inauguration of his exhibition in Rome entitled Never Say the Eye is Rigid: Architectural Drawings of Daniel Libeskind, featuring 52 of his drawings on display for the first time ever, Daniel Libeskind told us about the guidelines that help make him feel more artistic and...

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Realtà Mapei 43-7

The interview with Daniel Libeskind carried out by Tiziano Tiziani, left, and Adriana Spazzoli, Operational Marketing & Communication Director for Mapei Group. ture. So I have always believed that it’s really a development together. It’s not just the architect that does something and the owner writes something, rather you have to do the project together to make everybody care for something to be built. The work of an architect in Europe and in America is completely different. For example, I know that in America architects usually choose the materials themselves. How well do you really want to...

 Open the catalog to page 7
Realtà Mapei 43-8

One of the most evocative buildings in New York is the Flatiron Building, dating back to 1902. When you design a building nowadays the materials are obviously different. Sure, materials are different; we have a greater choice of materials today compared to when the Flatiron Building was built. In the past there were fewer possibilities with the materials available. Now we have new possibilities by using different materials, lightweight and with a very good effect on the environment. So I think this is the power of change. In the past a lot of things were still unknown. Now we have a clearer perception...

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Realtà Mapei 43-9

process. Of course there are different complexities, different cultures and different ways of doing things, and sure those differences should be caught. Culture and art are connected. What relationship do they have with architecture? Culture and art were around at the beginning of history and are resources for architecture. I think drawings from the beginning of history are the source of architecture. Now we have computers that are very quick and they offer new frontiers to the imagination, but the freedom that drawing offers the imagination hasn’t changed. Mapei’s style of communications also...

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Realtà Mapei 43-10

Never Say the Eye is Rigid: Architectural Drawings Inaugurated in Rome, in collaboration with Mapei, the first exhibition of Daniel Libeskind On Monday the 11th of March, at the Ermanno Tedeschi Gallery in Rome, an exhibition was opened to the public entitled Never Say the Eye is Rigid. Architectural Drawings of Daniel Libeskind. This is the first ever exhibition of the drawings of the great polish architect who became an American citizen in 1965. The exhibition, with Mapei as main sponsor, will be open to the public until the 30th of April and features 52 original drawings covering 8 different...

 Open the catalog to page 10
Realtà Mapei 43-12

Above. Some of the sketches for the Memory Foundations project, in New York, in the Ground Zero area. in New York, at Ground Zero, to the intimacy that characterises his sketches of the Jewish Museum in Berlin, the visitor is accompanied by Daniel Libeskind along a very personal path through some of his more famous works. For his 2004 memorial Breaking Ground: Adventures in Life and Architecture, Libeskind was highly eloquent in his approach that dealt with the theme of centrality in design and its creative process. “The physical act of drawing by hand”, explained Libeskind “is an extremely important...

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Realtà Mapei 43-13

The BIOGRAPHY Who is Daniel Libeskind? Daniel Libeskind is an international star in the field of architecture and urban design. He is renowned for introducing a new vision of architecture using a multi-disciplinary approach. His professional experience spans from buildings, for large cultural and private institutions, including museums and concert halls, right up to congress centres, universities, residences, hotels, shopping centres and villas. He has also created scenery for operas and runs a very active research department dedicated to industrial design. Libeskind, born in Poland in 1946,...

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Realtà Mapei 43-14

The Museum of Military History, Dresden 12 RM International 43/2013

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Realtà Mapei 43-15

Daniel Libeskind’s design for the extension to one of the most renowned military museums in the world In October 2011, after almost 7 years of extension and renovation work, the Museum of Military History of the German Armed Forces reopened to the general public. The building, located north of the ancient city centre of Dresden, was completely redesigned by the American architect Daniel Libeskind, and its structure is now traversed by a wedge of metal and concrete. The Museum is in the Albertstadt district of Dresden. The original nucleus was built in the XIXth century and, in 1994, became the...

 Open the catalog to page 15

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