Loewe Connect. Always on.

Editorial. Never Stop Beginning. There has been a lot of talk about new beginnings at Loewe recently. But in actual fact, the thrill of new beginnings has been a constant theme for our company – starting with its creation in 1923, founded by the brothers Dr. Siegmund and David Loewe as a radio engineering business in Berlin, and continuing to drive our development today. The best example of this is the completely redesigned Loewe Connect, featured in this magazine. A new incarnation but still distinctively Loewe. Did you know that, back in 1931, Loewe played an instrumental role in the world’s...

Always on. A campfire for the modern age.

In ancient times our ancestors gathered together around a fire. More recently, our generation too regularly gathered around a flickering focal point   this time the –   television. Always at specific times, to watch old favourites like “Star Trek” “Columbo” , or “The Avengers”  But today we are no …  longer bound by the TV schedule. We can still enjoy our favourite programmes, but at a time and place of our choosing. Generally on our comfortable sofa, with the television transformed into a smart entertainment hub. Join us for a moment, on a journey back in time: to 1970s Germany. When a typical...

From campfire to Internet. An infographic showing our changing media habits and the history of television. 1967 The official launch of colour television in Britain and Germany. It wasn’t quite the cinema experience we know today, but it was perhaps a taste of things to come. When the world’s first regular high-resolution quality (180 lines per picture) broadcast started in Berlin back in 1934, practically no-one had a television. So people used to assemble in public “television rooms” Three times a . week for two hours each time – that was the extent of the scheduling. In 1929, the BBC began...

It is not quite clear when exactly people first began to use fire. The oldest find to date, in today’s Israel, dates back to 790,000 years BC. Discovered in Spain and Indonesia, the oldest cave paintings were created around 40,000 BC. People used to gather around the fire, enjoy the warmth and tell stories. And wonder at the way the paintings on the walls seemed to come to life in the flickering light of the fire. 1930 The physicist Manfred von Ardenne, at the time Loewe’s Chief Engineer, transmitted the first electronic images, with a raster of 100 lines for 20 picture changes per second. Using...

machine, or even envelopes of cash – all passing before their eyes along a conveyor belt. This big Saturday evening show was essential viewing, a weekly ritual in homes all over the country. And not just in Germany. In the UK and France too, families gathered around the television, with viewing figures of over 60 percent by no means unusual. And back at work on Monday morning, it was the only topic of conversation – unheard of today, unless of course it’s the World Cup final. Back then, the television was not simply a mass medium. It was also a social focal point. In ancient times our ancestors...

Situations where we can use Loewe Mobile Recording. Playing sport. Alfred Hassaoui, Loewe Audio Development. “It might sound a bit exaggerated  ... but nevertheless the recording options opened up by the new Loewe Connect have improved our family life. Dinner starts on time, because the kids are eager to get back to the children’s news show. We just press Pause, live TV stops ... and they can carry on where they left off once the table has been cleared. At the weekend, there are no excuses for missing family outings: Loewe Mobile Recording means we can even record Disney classics we’ve forgotten...

experience, but by no means do they replace it. To quote the German media scientist Prof. Dr. Beate Schneider: “Just a few years ago, everyone was predicting a fall in TV viewing because the younger generation was turning away from both printed media and television. However, viewing times are actually increasing. This is thanks in no small part to the opportunities for communicating on social networks opened up by the television.” Experts such as Professor Schneider are now talking about a “second screen phenomenon”. By implication: the first screen still plays an important role. The main campfire...

Any time, any place: That’s the beauty of Loewe Mobile Recording. You’re stuck in traffic or can’t get away from a meeting  you won’t make it home in time for your ... favourite programme. You’re out with friends  and ...  you suddenly realise the football match is about to start. Thanks to Loewe Mobile Recording, it’s easy to record programmes on the integrated Loewe DR+ hard disk with its 1 TB of storage space, even if you don’t happen to be at home. Leaving you free to enjoy your favourite programmes at a more convenient time! Stefan Schedel, a Loewe software developer, explains: “All you...

Your best design. 14

To tell you the truth: my television often stays switched off – it’s an object of beauty which I enjoy even without an image on the screen. Edmund Englich, Loewe Design.

Colour transformations ... ... to integrate seamlessly in your living space: 4x Colour Kits can create tailored effects. Highlight colours Mix and match ... ... to meet precisely one need: yours! “Of course, we have no idea of what our customers’ homes actually look like”, says Edmund Englich, Loewe designer, with a smile: “And I can categorically state that we have no intention of installing hidden cameras in our TVs!” In fact, there’s a central guiding principle that has been inspiring Loewe’s designers for decades. “We deliberately set out to create home entertainment systems which are less...