Loewe Art
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Loewe Art. Simply beautiful.

Editorial. Never Stop Beginning. There has been a lot of talk about new beginnings at Loewe recently. But in actual fact, the thrill of new beginnings has been a constant theme for our company – starting with its creation in 1923, founded by the brothers Dr. Siegmund and David Loewe as a radio engineering business in Berlin, and continuing to drive our development today. The best example of this is the completely redesigned Loewe Art, featured in this magazine. A new incarnation but still distinctively Loewe. Did you know that, back in 1931, Loewe played an instrumental role in the world’s...

A lot of activity! The digital universe is expanding … and bringing new challenges

With the number of Internet users set to reach the three billion mark in 2015, we really do have a ’Worldwide Web’. Almost one in two of us now has access to the Internet and this is reflected in levels of online activity: 100 hours of video clips are uploaded to YouTube every minute, 864 million people per day post on Facebook, not forgetting 500 million tweets … While the sheer variety opened up by digital media is dazzling, it can also feel rather overwhelming at times. This vast ocean of information calls for new navigation skills – and devices such as the new Loewe Art to help us steer...

That’s the alarm! It’s time to open our eyes – and quickly check our emails. For many of us, the day starts with a look at our smartphone, and usually ends the same way. During the day, we spend time on various social networks, interacting with friends or business contacts … or we visit news portals to find out what’s going on in the world. We reply to messages, send photos of kittens or a slice of cake around the globe, follow blogs and newsletters. And we even find time to watch a few new YouTube videos along the way! We do all these activities over and above (or in parallel) to our other...

We are now all connected, networked and interlinked. And we are still learning how to manage this amazing freedom. These new technologies have also changed our expectations and habits: we watch films when we have time rather than at scheduled broadcasting slots. Our favourite radio stations come to us over the airwaves from Vienna, Sydney or Jamaica. And when it comes to our holiday slide show from the Caribbean, we have long since realised that by far the best showcase is our television’s Ultra HD display. Because we still have a TV. Despite all these computers, smartphones and tablets …...

What exactly do you mean? Well, one example is the stream of offers that flows to me from my smartphone. I look up the departure time of the next train. I am then shown the current weather at my destination. My smartphone “bings” – telling  me that I have two new emails. I read them, of course, and then reply. While I’m doing this, a text message arrives. The train operator then informs me of a delay. I need to let my family know! And so it continues. One action generates a whole series of consequential actions. In comparison, a book – or even a television – is far more discreet. And more...

We type a text message while streaming a TV series, log on to Facebook and then tweet about what we’ve seen. What does this kind of multitasking mean? This is something we need to think about. As well as possibly being confusing or stressful, multitasking can also be very enriching. It depends on whether we are truly aware of what we are doing at any given time – and why we are doing it. If we simply react, we are passive. If we actually act – i.e. with full awareness – this can bring us real benefits. So we need to cherry pick from all this variety …? It will depend on whether we have...

navigation was a developing art. These navigational skills can also help us today. If I have an idea of my direction and some kind of orientation aid, I can find my way around the digital world. So despite all the uncharted territory, is it possible to draw some kind of conclusion at the moment? What has the digital age brought us? On the one hand, it has expanded our horizons. It is giving us the chance to increase our knowledge, thanks to easy access to fascinating areas of study and facts. We can network and organise our activities, including in the political arena. This is a very...

Almost half of people (48 %) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online. 1 Global Europe Australia China France Germany Hong Kong India Italy Netherlands New Zealand Russia Singapore Spain UAE UK USA Number of Facebook users worldwide. 5 2011 (4th quarter) 2012 (4th quarter) The average TV viewing time worldwide was calculated at around 197 minutes. 2 How long do people in different countries spend watching TV? Worldwide television consumption in 2014. 1 Market Three quarters of Internet...

Your best design. 14

To tell you the truth: my television often stays switched off – it’s an object of beauty which I enjoy even without an image on the screen. Edmund Englich, Loewe Design.

High-quality aluminium … … thanks to the outstanding expertise and decades of experience of the Austrian aluminium processing company Piesslinger. At one time, the frames of (CRT) televisions were very wide – there was no other way of constructing the sets back then. In today’s extremely flat screen TVs, they have become so narrow they almost seem to be disappearing. “But of course, we still have the frame”, explains Loewe designer Edmund Englich. “And unlike other television manufacturers, we pay the same painstaking attention to detail to everything that you can see and touch.” Mr Englich...

Your best picture. 19

I can’t resist a little smile when I hear proud boasts about TV sets and their Hertz figures. It reminds me of one of those kids’ card games where the person who collects the highest numbers wins. That’s not how you achieve the best picture quality. Jan Bollow, Loewe Product Marketing