Hallway
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BY LASSEN by Lassen owns the rights to the designs of two of Denmark's greatest architects: Mogens Lassen and Flemming Lassen. The Lassen brothers were innovators in architectural modernism and produced numerous iconic designs throughout their lives. Our simple mission is to build upon the tradition of Mogens and Flemming Lassen to ensure that exceptional original and rediscovered designs continue to live on through new generations. Based on Mogens Lassen's Frame collection, by Lassen is launching an array of functional products that meet the many challenges of the hallway and unite strong materials and a simple aesthetic. The result is a more flexible Frame system that aims to solve more functional needs and place Frame within entirely new contexts. The hallway is the entrance of the home, a passageway with multiple functions gathered in one place. It is the room that sets the stage for the rest of the home, where guests are invited inside and where outerwear, shoes and bags are stored. The hallway is often a small area and it can pose challenges when decorating and creating a room that is both functional and inviting. As a further development of the Frame module, by Lassen introduces Frame Shoe Cabinet, which with its same simple design aesthetic is a natural extension of the Frame system, but with new dimensions that provide better storage space for shoes. An ideal and stylish storage solution for the small hallway that does not occupy floor space and which can store up to three pairs of adult shoes. In addition to a new and smaller View Mirror, the new Remind Message Board features an elegant finish with its surface in black-stained ash and its floating metal frame. Round metal magnets in black, nickel or brass ensure that memos and notes are kept securely in place on the notice board. Furthermore, several new Frame Add-on products are launched to transform the Frame system into a flexible hallway solution and wardrobe setup. With the Frame divider it is now possible to divide the Frame module into 9 smaller compartments and use them to store accessories such as gloves and hats. The new Frame Rail transforms the Frame system into a flexible hallway furniture that can be easily adapted to individual needs. The black metal Rail is available in three different sizes and fastens beneath the base of the Frame module. For the Frame Rail, the new Stropp loops in leather and metal are added the collection, with a small hook on each side ideal for scarves and bags. The metal hanger called Hangar keeps the jacket in its place and is designed with the same simple and cubic metal frame familiar from both Kubus and Frame. With a sophisticated black look and a stringent design aesthetic, the new hallway concept is designed to fit into most homes and create order and clean lines in the hallway, which is often a space that is neglected. The hallway products will be available in stores from the end of September 2017 and at bylassen. com at the beginning of September 2017.

PR O DU CT N A M E Frame Shoe Cabinet DESIGN Mogens Lassen 1943 / by Lassen 2017 M A T ER IA L White, light grey, dark grey, pale green or dark blue melamine CDF, black stained ash veneer on MDF M A TE R I A L Lacquered metal, black stained ash veneer / Black powdercoated steel magnets M A T ER IA L Lacquered metal frame / mirror glass M A TE R I A L Black powdercoated steel / Black natural rubber SIZE 29.7 x 29.7 cm PRICE From 129 EUR / 899 DKK

PRODUCT NAME Frame Rail DESIGN by Lassen 2017 MATERIAL Black powdercoated steel SIZE For Frame 35 single, double & Frame 42 single PRICE From 49 EUR / 349 DKK PRODUCT NAME Stropp Loop DESIGN by Lassen 2017 MATERIAL Black leather / Black powdercoated steel SIZE H: 10 cm W: 3 cm PRICE 58 EUR / 429 DKK PRODUCT NAME Frame Divider DESIGN by Lassen 2017 MATERIAL Black powdercoated metal SIZE For Frame 35 & Frame 42 PRICE 104 EUR / 699 DKK For product loans, interviews and high res images please contact Sandra Quist at sq@bylassen.com or tel. +45 40 78 52 53. Images can also be downloaded here:...