catalogue 2018
440Pages

THE KARTELL UNIVERSE If Kartell were to be summed up in a word today, it would Mixage, which is the essence of the contemporary, represented in design, as well as art, literature, and fashion. With technological research and ideas constantly overlapping, the Kartell collection “mixes” and becomes part of increasingly varied universes through designs that reflect the contemporary way the world lives; no longer in a country or a specific geographical location, but rather in a proper global nation of interconnecting unique entities. To Kartell, the art of knowing how to live means founding a...

Kartell Flagship Store London 3

SELLING AN EMOTION To Kartell, Mixage also means exploring new worlds and new spaces with positively contagious ideas and products that put Kartell in new experiences in the retail world. Kartell takes being an industrial brand to mean continuing to also “industrialise” its sales project, focusing on service and customisation, conversing with the client through the retail network connected and integrated to the company, which is given specific procedures to standardise the brand image, while customising the spaces based on where the shop is located.

Kartell Flagship Store Milan 5

Kartell Flagship Store Milan 6

Kartell Flagship Store London Kartell Flagship Store London

Kartell Flagship Store Scalo Milano City Kartell Shop in Shop Fico Eataly World Bologna 9

NEW 2017 COLLECTION It is design that combines with technology, which, rather than being an end in itself, contemplates consumer needs. Making a purchase must be a way to actively take part in an experience and not merely an act of spending. The meaning behind Kartell’s modernised design is just that: responding to a “non-need” and making it into a must-have desire. And this is where new products come in; research into new frontiers in experimenting with materials and uses. 10 Corso Como, Milan

Salone del Mobile, Milan 2017 Generic – Design Philippe Starck Generic is a family of chairs created from the concept that essential is the natural evolution of the more traditional seat. Models A and C are intended respectively for the office world and the world of cafes, bars, restaurants, and recreational spaces in general, available in matte and soft touch finishes.

KARTELL RE-MIX New ideas and revisited designs combine in the catalogue, showing the continuity in renewing Kartell designs while introducing new pieces that are destined to become brand icons from the start. Particia Urquiola’s table line expands alongside the Jellies collection to include Trama, a complete set of glasses for water, wine, soft drinks, and a pitcher in brilliant colourful or transparent PMMA, featuring the classic graphic found also on the dishes, which are inspired by Japanese ceramics, featuring sophisticated textures in natural earthy colours with a matte effect. Boxy is...

KIDS Personalize your Lou Lou Ghost Kids

Villa Necchi Campiglio, Milan 14

Sir Gio – Design Philippe Starck A table in various colourful hues that is a demonstration of further innovation in polycarbonate use. Made using a highly innovative moulded plastic technology mould, the central leg gives the table high performance and stability in order to support the glass top. The bases are available in 2 colours (clear and smoky) and can be paired with 5 tops in bronze, pink, smoky grey, green, and yellow.

Microsoft House, Milan 16

Aledin – Design Alberto and Francesco Meda Aledin is Kartell’s first technical lamp with a new function especially for the office world. This LED table lamp has polycarbonate articulating arms with two aluminium rods replacing wires as conductors. The Tec version has a flat head and is ideal for office use. The Dec version has a small multi-faceted cone-shaped head and is intended for decorative purposes.

KAR OSPITALITY The company is committed to consolidating its presence in the contract furniture sector, maintaining an open, focused dialogue in the hotel and restaurant industry, with bespoke solutions to meet specific sector needs. Kartell is available as a design partner in various contexts, from hospitality to corporate, bringing its unique versatile style to the table. Kartell can customise large orders and mass supplies due to its precision in industrial manufacturing, while always maintaining product quality and design, and especially quick delivery times.

Fico Eataly World Auditorium, Bologna 19

Bistrot Cannavacciuolo, Turin 20

Sant'Ambroeus, Milan La Flor De Paraninfo, Zaragoza 10 Corso Como, Milan

Nuovo Cinema Anteo, Milan Bauer Hotel, Venice Bauer Hotel, Venice

Fioraio Bianchi, Milan Bianca Maria Hotel, Milan Bianca Maria Hotel, Milan

SPECIAL PROJECTS Kartell uses various tools to tell the brand’s story, creating specific, wellstructured contents with projects, exhibitions, events, and partnerships in which Kartell products and philosophy are the stars of unique emotions. There are many occasions to represent the brand culturally and artistically. Some examples include the 6-month Plastic Fantastic exhibition at the D Museum in Seoul and the tribute to the 50th anniversary of Anna Castelli Ferrieri’s Componibili with exhibitions and special events in Milan, New York, London, and Brussels. The emotion and the magic of...

PLASTIC FANTASTIC, 2017, Courtesy of D MUSEUM - Korea 25

PLASTIC FANTASTIC, 2017, Courtesy of D MUSEUM - Korea

TRIBUTE TO COMPONIBILI. 50™ ANNIVERSARY

Kartell Flagship Store Milan - Fuorisalone 2017 Kartell Flagship Store New York - ICFF 2017 Kartell Flagship Store Milan - Fuorisalone 2017 Kartell Flagship Store London - London Design Festival 2017

Adam Museum, Bruxelles

Celebrity Fight Night in Italy - Andrea Bocelli Show, Rome

KAR The Salone del Mobile 2017 was the epitome of the concepts of mixage and combining styles. The exhibition space featured platforms enhancing the various Kartell worlds using themed sets and new products, highlighted individually and set mixing new and iconic products for a unique, special Kartell style. The same exhibition concept but focusing on products intended for the contract furniture industry was used for Host, the biannual hospitality event. For the Moscow and Shanghai editions of the Salone del Mobile.Milano, the exhibition was set on the floor using rods to delineate and stage...