Self-service bikes system, Dublin, Ireland SUSTAINABILITY REPORT JCDecaux

MESSAGE FROM THE CHIEF GROUP ACTIVITY AND STRATEGY OUR SOCIAL, SOCIETAL,AND ENVIRONMENTAL RESPONSIBILITY Appendix 1: Disclosure requirements in ESRS covered by the Sustainability statement (ESRS 2 IRO-2) 101 Appendix 1: report on the implementation of the 2024 vigilance plan and 2025 vigilance plan 129 CORPORATE GOVERNANCE 3.7 Ethics of the members of the executive board and of the supervisory board RISK FACTORS AND INTERNAL CONTROL

JCDecaux SUSTAINABILITY REPORT 2024

* Extract from the Universal Registration Document

MESSAGE FROM THE CO-CEOS Madam, Sir, Dear Shareholders, 2024 was a very robust year for JCDecaux in a challenging macroeconomic environment with geopolitical uncertainties. Thanks to our unique and geographically well diversified global OOH media footprint, we reported a strong organic revenue growth of +9.7%, to reach €3,935.3 million, including a record performance in Q4 despite the lack of recovery in China which remains well below 2019. Digital Out-of-Home (DOOH), the fastest-growing media segment, grew by +21.9% and now represents 39% of our total revenue. Programmatic advertising revenues...

This demonstrates JCDecaux’s ability to reinvent itself, to innovate to strengthen performance and to continue to be the partner of choice for our customers, meeting their expectations. The tradition of innovation is inseparable from our R&D based in France, with some 850 models owned by the company and 182 patents active to date. Our business model contributes in a virtuous way to the ecological transition, as illustrated by its high share of revenue, nearly 50%, aligned with the Green Taxonomy European regulation. Thanks to our continued environmental actions, the Group has reduced its greenhouse...

MESSAGE FROM THE CHIEF SUSTAINABILITY & QUALITY OFFICER Since 1964, through its virtuous business model, JCDecaux has designed, installed, and maintained soft infrastructure (bus shelters, self-service bicycles, etc.) in public spaces and transport environments, providing useful and innovative services, paid for by brand advertising. In line with its mission to sustainably improve the quality of life for people everywhere JCDecaux provides solutions that help people in their daily lives and as they travel. JCDecaux places social requirements and environmental quality at the heart of its solutions...

We reaffirmed our social commitments with the introduction of our Group Social Policy at the end of 2023, guided by our 2030 roadmap. It is built on three strategic pillars: we value all our people, we care about our people, and we support the growth and development of our people. As JCDecaux continues its commitment to gender equality at Group level, in 2024 we launched Professional Equality policy. This new policy builds on the plan initiated in 2021 that aims to achieve a 40% rate of women in management positions by 2030 (34.4% in 2024). In order to firmly anchor the strategy and ensure its...

LEADING POSITION N°1 WORLDWIDE OUTDOOR ADVERTISING 2024 REVENUE €3,935 MILLION PROFIL DU GROUPE ET CHIFFRES CLÉS 3 ACTIVITIES STREET FURNITURE Shenzhen, China Manchester, United Kingdom N°1 in Europe (736,310 advertising panels) N°1 in Asia-Pacific (178,010 advertising panels) N°4 in North America (32,343 advertising panels) N°1 in Latin America (89,526 advertising panels) N°1 in Africa (22,490 advertising panels) N°1 in the Middle East (20,689 advertising panels)

AN EFFICIENT AND SUSTAINABLE BUSINESS 12, 026 Employees Presence in 3,894 cities with +10 000 inhabitants 1,091,811 advertising panels worldwide Daily audience +850m people Most digitised OOH company, cutting-edge data and programmatic expertise 93 of the top 100 brands communicate with JCDecaux Passion Quality Innovation Responsability ESG at the heart of our strategy since our creation Strong corporate culture fostering innovation Solid financial structure 2024 HIGHLIGHTS ACTIVITY Continued strong commercial momentum, despite the lack of recovery in China Balanced and solid growth across all...

KEY FIGURES REVENUE BY ACTIVITY 2024 NORTH AMERICA REST OF THE WORLD OPERATING MARGING BY ACTIVITY OPERATING CASH FLOWS FREE CASH FLOW STREET FURNITURE Adjusted Data (Alternative Performance Measures, APM) Following the adoption of IFRS 11 from January 1st, 2014 and the adoption of IFRS 16 from January 1st, 2019, the operating data presented above is adjusted to include our prorata share in companies under joint control and to exclude the IFRS 16 impact on core business contracts (and non core business as well in the free cash-flow), and therefore is consistent with historical data. These adjusted...

ENERGY CONSUMPTION BY GEOGRAPHY BREAKDOWN OF GREENHOUSE GAS EMISSIONS (In MWH) NORTH AMERICA UNITED KINGDOM TOTAL EMISSIONS (market-based) 220.1 Renewable electricity coverage rate Total energy consumption of the Group EMPLOYEE BREAKDOWN EVOLUTION BY GEOGRAPHICAL REGION (FTE*) GREEN TAXONOMY 2024 AJUSTED DATA (Number of people at December 31st) 11,209 REST OF EUROPE ELIGIBLE FRANCE UNITED KINGDOM OPERATING EXPENSES NORTH AMERICA *FTE : Full Time Equivalent TOTAL NUMBER OF EMPLOYEES RATE OF WOMEN IN EXECUTIVE MANAGEMENT COMMITTEES JCDecaux SUSTAINABILITY REPORT 2024 OCCUPATIONAL ACCIDENT FREQUENCY...

NEW DIGITAL BUS SHELTER Madison Avenue - New York USA

GROUP ACTIVITY AND STRATEGY 1.1. Our business model 16 1.1.1 A business model that shares the value created with our stakeholders 16 1.1.3 A virtuous business model since 1964 17 1.1.4 Geographic presence of JCDecaux 18 1.2.2 Leverage three key drivers: digital, data, of our business model and strategy 22 1.3.1 Innovation, a sustainable and responsible driver of growth and differentiation 23 1.3.2 Innovation players at jcdecaux: expert teams, from monitoring 1.3.3 Focus on soft mobility: self-service bikes 27

GROUP ACTIVITY AND STRATEGY Our business model 1.1. OUR BUSINESS MODEL 1.1.1. A BUSINESS MODEL THAT SHARES THE VALUE CREATED WITH OUR STAKEHOLDERS JCDECAUX, THE SUSTAINABLE MEDIA A VIRTUOUS MODEL INVENTED BY JEAN-CLAUDE DECAUX IN 1964 Sustainable and innovative furniture and services financed by brands and their advertising For citizens Furniture and services that are sustainable, accessible to all, comfortable and connected For airports and transport systems Communication spaces which enhance passengers' experience For brands Quality spaces for effective, targeted campaigns For cities The design,...