INTERIORS 2014
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IDEAL STANDARD INTERIORS 2014

Ideal Standard (UK) Ltd The Bathroom Works National Avenue Kingston Upon Hull HU5 4HS England 2 WWW.IDEALSTANDARD.CO.UK Important installation and maintenance information A key element in the performance of a bathroom is the quality of the installation. We recommend you use a plumber from a registered association (see below) and consult him (or her) right from the start. Your local Ideal Standard stockist may offer a plumbing service or, if not, will be able to recommend a qualified plumber. Recognised plumbing associations Association of Plumbing & Heating Contractors (APHC) www.aphc.co.uk...

Confidence inspired by design excellence Award-winning design Performing beautifully MANUFACTURING EXCELLENCE Design is at the heart of everything we do. We know that creating your bathroom is as much an aesthetically driven exercise as it is a practical one. As Europe’s leading contemporary bathroom brand, we are able to attract the talents of some of the world’s best designers in the field. This means our products are on the foremost edge of design thinking, for both functionality and style. Our current ranges feature signature pieces by our award-winning design partners – Dick Powell and...

“Dea represents the achievement of Ideal Standard’s aspiration for a total bathroom, delivering a total bathroom solution, with each element working in harmony with the next.” Dick Powell, founder of award-winning product design agency Seymourpowell, has partnered the Ideal Standard team and pushed the boundaries of bathroom design to create our new, luxury range of ceramics, baths and furniture, named Dea – a real meeting of minds. Ideal Standard has long been a champion of true functionality in the bathroom, demonstrated by a history of collaboration with celebrated designers such as...

From concept to customer It’s our golden rule that a critical eye stays focused on every detail of every Ideal Standard product; from the initial idea for a range, through design development and prototyping, to manufacturing and finishing. With no weak point in the chain, quality can never be compromised, meaning you’re assured a product that consistently serves and delights. Each member of the Ideal Standard team takes great pride in producing our robust, highperforming range of products. Collective and individual knowledge and experience, along with skill in hand and eye, are the key...

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REAL BEAUTY IDEAL LUXURY The visionary behind Dea is awardwinning designer Dick Powell. His objective was to create an ‘emotionally satisfying’ environment, and Ideal Standard’s knowledge, skills and experience have turned his vision of future comfort into a beautiful reality. From materials to technology, sophisticated ceramics to clever storage, Dea’s forward-looking, sensuous design delivers the ideal combination of premium quality and aesthetics, total comfort and exceptional functionality.

High performance is an intrinsic aspect of every piece. Discover integrated ambient lighting, a Bluetooth sound system built into mirrors and ingenious storage options to organise your basin area. Finishes can be the making of your bathroom. Dea ceramics are available in either gloss white for a glistening shine or matt white for a muted sheen.

Durable surfaces, a choice of sizes and a range of attractive contemporary finishes allow you to plan a unique, working bathroom of supreme practicality, real beauty and ideal luxury.

Every piece in the Dea range is a contemporary design classic, but the dramatically tall totem basin deserves iconic status. Cast all in one piece, it creates a striking focal point.

Recent design trends have accustomed us to a cool, angular aesthetic in the home, but the future is feeling warmer and softer. Curved yet controlled, inviting yet elegantly poised, Dea’s beautiful lines offer a perfect balance of chic design and pure pleasure. Reflecting our natural interactions, with body-friendly rounded corners and slim rims, Dea’s softer, more feminine lines create a space that cossets and cocoons.

Available in Idealform and IdealformPlus+, the Dea doubleended bath echoes the range’s seamless, sculptured forms. The bath sides fall away underneath the rim to create a sense of slender elegance; an ingenious styling feature that wins where space is a premium. 20

Clever storage solutions in soft, streamlined forms are intrinsic to the range. From round-cornered mirror cabinets and basin units to co-ordinated storage cabinets, every piece offers generous, well-planned space for a mood of serene escapism. When you fall for Dea’s soft styling, you can trust that every piece has been thoughtfully designed to make life more comfortable and enjoyable. And, perfectly complementing the Dea range, the Melange basin filler completes the experience. 22

From its gracefully flared sides and fluidly curved corners to the sophisticated slimness of its edges, the Dea free-standing double-ended bath is irresistibly inviting, promising an oasis of luxurious relaxation. This magnificent design provides a striking centrepiece around which to plan the rest of your bathroom.

elegance in its most welcoming form Born out of a creative alliance between Italian designer Franco Bertoli and German design company Artefakt, Softmood ceramics, baths, furniture and accessories blend pure, straight lines with smooth curves and soft edges. This integrated bathroom collection celebrates simplicity in a new way, inviting lightness, openness and sensuousness into a harmonious synthesis with modernity. Discover a unique modern aesthetic – the perfect balance between contemporary clarity and elegant warmth.