ROC-IT SELECTORIZED
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ROC-IT ® SELECTORIZED The ROC-IT® line, featuring ROX® technology, is unlike any other selectorized equipment. ROC-IT products make the user an integral part of the exercise motion by continually adjusting the position of the user as they engage the target muscles to move the exercise arm. By continually moving and adjusting the users’ body throughout the range of motion, the ROC-IT products ensure correct biomechanics throughout the exercise. OPTIMAL BIOMECHANICS The ROC-IT ROX technology allows for an exercise movement that results in optimal biomechanic positioning and an increased...

[RS] ROC-IT® SELECTORIZED FEATURES INCREASE BRAND AWARENESS ÔÔ Logo Decals*— Provide your company logo and HOIST will develop custom logo decals that are placed under the instructional placards on the machine (*only available to purchasers of a ROC-IT ® line consisting of 8 or more machines) Shield Wrap— Opportunity to add custom weight stack shield wrap with shield designed with your company logo or banding Integrated Towel Hook, Bottle Holder & Accessory Tray— Keeps personal items organized and reduce clutter on the gym floor Head Support & Oversized Handles— Provides a more comfortable...

THE SCIENCE BEHIND HOIST ROC-IT ® When fitness fans approach a HOIST ROC-IT product for the first time, they instinctively know they’re about to have a unique strength training experience. Once they begin an exercise, their instincts are confirmed. HOIST invites users to “Join the Movement™” in exercise technology by incorporating the advanced movement of the ROC-IT product lineup into their regimen. “WITH ITS DYNAMICALLY ROCKING TECHNOLOGY, THE HOIST ROC-IT LINE REVEALS NUMEROUS BIOMECHANICAL AND PHYSIOLOGICAL ADVANTAGES MISSING WITH TRADITIONAL EXERCISE MACHINES. THIS INCLUDES A...

On a fixed machine, it’s not uncommon to see a user come out HOIST’S ROC-IT PRODUCTS ACHIEVE MANY OTHER SIGNIFICANT of the seat at the end of the exercise motion. Why? Because the BIOMECHANICAL ADVANTAGES OVER FIXED MACHINES: machine forces the user into an unnatural position—out of proper alignment. The machine is fixed, and because the user is not, he/ exercise, training it as a system, not isolated and she is required to adjust to the machine to complete the exercise. disconnected parts. With the compromised biomechanical positioning at the end of the exercise motion, the body’s ability...

[RS] SEATED DIP RS-1101 ADJUSTABLE SEAT HEIGHT “IN MY MIND HAVING HOIST IN OUR CLUBS WAS A GAME CHANGER. I DIDN’T AND STILL DON’T THINK THERE IS ANY STRENGTH EQUIPMENT ON THE MARKET THAT COMPARES TO HOIST.” –Walker Alford, Owner of All Hours Fitness ÔÔ Functional movement for tricep muscles ÔÔ Starts the body in a slight forward lean, then rocks rearward to a stable exercise position ÔÔ Adjustable exercise handles provide proper positioning and reduce excessive shoulder stress and instability ÔÔ Naturally mimics the exercise motion of the bar dip ÔÔ Ratcheting seat adjust

[RS] BICEPS CURL RS-1102 SELF-ALIGNING PULLEY HOUSING “HOIST CONTINUES TO BRING INNOVATIVE PRODUCTS THAT INSPIRE BOTH OUR MEMBERS AND TEAM MEMBERS. WE ARE HUGE FANS OF HOIST EQUIPMENT...” – ­ Carl C. Liebert III, Chief Executive Officer, 24 Hour Fitness Worldwide ÔÔ Cable-Driven™ exercise movement automatically adjusts to accommodate varying arm lengths and shoulder widths ÔÔ Swiveling pulleys provide pronated, neutral or supinated grip positions ÔÔ Starts the body in an upright posture to improve arm extension for biceps recruitment, then rocks rearward during the exercise to reduce...

[RS] LAT PULLDOWN RS-1201 “THE ROC-IT LINE IS LIKE NO OTHER STRENGTH TRAINING PRODUCT ON THE MARKET TODAY. WE ARE EXCITED TO HAVE IT AS PART OF OUR EQUIPMENT OFFERING TO OUR MEMBERS.” –Bruce Ebel, GG Holdings and Representative of Gold’s Gym, Downtown Pittsburgh ÔÔ Self-aligning handles automatically adjust to the user while the forward, unsupported movement of the torso results in greater activation of the core musculature ÔÔ Multiple grip positions accommodate varying body sizes/arm lengths ÔÔ Starts the body in a slight forward lean, increasing the muscle stretch to the lats and traps,...

[RS] SEATED MID ROW RS-1203 “THE HOIST ROC-IT IS THE FIRST STRENGTH TRAINING BREAKTHROUGH IN YEARS. MY MEMBERS HAVE BEEN ROC’ED AND THEY LOVE IT.” –Ray Wilson, Fitness Industry Pioneer, San Diego, CA ÔÔ Self-aligning exercise arm allows the user to pull the handles down into a low row position to recruit more mid and lower back muscles ÔÔ Swiveling handles provide pronated, neutral and supinated grip positions ÔÔ Pull movement lifts the seat while rocking the body rearward to avoid unsafe lower back hyperextension ÔÔ Greater activation of the core muscles to maintain balance during...

[RS] LOW BACK RS-1204 “THE ROC-IT LINE IS LIKE NO OTHER STRENGTH TRAINING PRODUCT ON THE MARKET TODAY. WE ARE EXCITED TO HAVE IT AS PART OF OUR EQUIPMENT OFFERING TO OUR MEMBERS.” –Bruce Ebel, GG Holdings and Representative of Gold’s Gym, Downtown Pittsburgh ÔÔ Starts the body in a forward lean with knees bent, then rocks rearward to maintain proper alignment between hips and low back while reducing stress to the low back ÔÔ Swivel back pad is designed to ensure a safe and comfortable exercise movement while providing optimal support to the hips and spine ÔÔ Adjustable foot rests to...

[RS] CHEST PRESS RS-1301 “I’VE BEEN A CUSTOMER OF HOIST FOR OVER 20 YEARS. I’VE MOVED FROM ONLY PURCHASING SELECTED PRODUCTS TO BUYING FULL LINES OF THEIR NEW ROC-IT EQUIPMENT FOR ALL OF MY CLUBS.” – ­ Jerry McCALL, Owner, Gold’s Gyms of San Jose, CA ÔÔ Contoured press arm handles provide multiple grip positions ÔÔ Designed to reduce stress placed on the anterior shoulder capsule associated with horizontal extension and internal rotation of the arm ÔÔ Starts with the exercise handles positioned at chest level, then rocks rearward to align the handles with the chin mimicking the natural...