Electric fires of distinction. The Iconic range of electric fires features the latest technology and is available in a range of sizes. With both the standard Iconic Electric Fire and Iconic Trance Electric Fire to choose from, the options are boundless. Our Iconic range has journeyed through concentrated research and development which has resulted in an exceptional range of electric fires delivering superb features to transform your home interior. Our commitment to the highest standard of quality and comfort is at the forefront of this range. With 100% efficiency at source, our electric fires provide...

Stand out from the crowd. Satisfying the desires of the ever-evolving customer is at the center of our ethos. Iconic electric fires bring beauty, comfort and smart technology together to create appliances that stand out from the crowd, creating a truly focal point in your room, adding a heart to your home. Make this fire your own by adjusting the unique features to suit your individual style. Choose your flame effect, adjust the brightness of the glowing ember fuel bed or listen to the realistic crackling log fire sound effects. All fires are supplied with ultra-realistic hand painted logs and coal...

Touch of a button. Simplicity and ease of use are paramount when it comes to controlling your Iconic fire. All Iconic electric fires come with a sleek remote control handset allowing you to: • Turn your fire on and off • Adjust the heat setting • Adjust the flame setting and fuel bed brightness • Choose from the fuel bed and downlighter colour options • Turn the crackling fire sound effects on / off or simply adjust the volume • Thermostat control function Each fire also comes with a concealed yet easy to access button panel to change the settings manually.

ELECTRIC FIRES OF DISTINCTION All about choice. Designed to satisfy the most discerning homeowner. The Iconic range of contemporary electric fires has been designed to satisfy the most discerning homeowner. Featuring the latest technology and available in a large variety of sizes, the options are boundless. • Realistic flame effect with a choice of four flame colours • Glowing ember fuel bed, with 5 brightness settings • Realistic crackling log fire sound effects • All fires supplied with ultra-realistic hand painted logs and coal crystals as standard • Choice of 13 different fuel bed colours...

ICONIC 400 & ICONIC 400 Slim Designed to fit into an existing fireplace opening, this fire is easy to install and will lift the ambience of any room setting. Our Vitae black glass frame, deep fuel bed and mirrored side glass give this fire its truly enriched appeal. Ask about the Iconic 400 Slim option. Frame Choices Vitae black glass Vitae white glass

ICONIC 450 LOMBARD Ideal for those wishing to preserve a traditional style, the Iconic 450 Lombard fits well with a variety of cast iron inserts. This fire carries many great features making it an ideal substitute for an open fire. Metal wings for different cast irons and perspex plate extenders for fuel beds availabl

ICONIC 500 ELECTRIC STOVE The Iconic 500 electric stove is perfect if you desire the look and feel of a log burner without the maintenance. Ideal for homes without chimneys, this steel stove is beautifully finished and carries all the great features of the Iconic range.

Frame Choices Vitae black glass ICONIC 530 The 530 brings beauty, comfort and smart technology together to create a sleek appliance that stands out from the crowd, creating a focal point in your interior. Brushed stainless steel

ICONIC 750 This fire is large enough to make a statement in a wall-mounted position or within an existing fireplace setting. It is smart and stylish offering both a contemporary and traditional feel.

ICONIC 1000 At one metre long, the Iconic 1000 can change the aesthetics of a room. The sizeable glass panel allows you to enjoy all the beautiful features without compromising too much on space. Shown here with grey tile effect frame option.

ICONIC 1250 Pictured as a front facing arrangement here, the Iconic 1250 is bold in stature and works very well in a feature wall environment.

ICONIC 1600 Create the fire you desire with this impressive 1.6 metre wide fire. Enjoy the expanse of the Iconic 1600 - a real statement piece to transform your room setting.

ICONIC 2000 A vast fire stretching 2 metres, the Iconic 2000 is the largest in the range. It demands attention in any room and is perfect for media wall settings.

ELECTRIC FIRES OF DISTINCTION Advanced lifelike flame technology. Introducing the Iconic Trance Electric Fire, a cutting-edge fusion of technology and aesthetics that redefines the fireplace experience. Powered by Advanced lifelike flame technology, this electric fire creates a mesmerising visual display, complemented by realistic crackling log fire sound effects. Supplied with ultra-realistic hand-painted logs and coal crystals as standard, it offers a lifelike ambiance. • Advanced Lifelike flame technology • Realistic crackling log fire sound effects • Realistic flame effect with a choice of...

Frame Choices Vitae black glass ICONIC TRANCE 400 The Iconic 400 Trance is a sophisticated electric fire featuring advanced lifelike flame technology. Its hand-painted logs create a truly authentic ambiance, making your room feel warm and inviting. Personalise it by choosing from a range of frame options. Vitae white glass Matt black steel

ICONIC TRANCE 450 LOMBARD Modernising a traditional fireplace is now possible with the Iconic Trance 450 Lombard fire. This advanced electric fire transforms your classic setup with lifelike flame technology and customisable features, including flame colour and crackling sound effects, all at the touch of a button on your remote control han

ICONIC TRANCE 1250 Choose from front-facing, panoramic, or corner installation with the Iconic Trance 1250. It embodies all the desirable features of a smart electric fire, adding beauty and style to your living space.