
This 2025 publication from Istanbul is designed and laid out by Sunay Paşaoğlu and -insula, prepared by HD Walls and HD Group, with main coordination by Arkitera Architecture Center. Proofreading was done by Emine Merdim. Contact details for HD Walls are provided for further inquiries.
The document is organized into several key sections:
Explores nature as a vast ecosystem and a source of personal rejuvenation. It highlights discovery and learning opportunities, referencing Lewis Carroll's "Alice's Adventures in Wonderland" and Sean Penn's "Into the Wild" to illustrate nature’s diversity and emotional impact.
Focuses on Earth's dynamic formations—seas, deserts, mountains, plains—and the cyclical layering of history and habitats. Literary and cinematic references such as Jorge Luis Borges' "The Book of Sand" and Emir Kusturica's "Arizona Dream" emphasize interconnected stories and layered realities.
Examines textures and layers of the earth’s surface, highlighting the emotional and artistic representation of landscapes. Vincent van Gogh’s paintings and letters are cited to demonstrate how landscapes evoke deep emotions and historical context. The story of "Heidi" and its film adaptations illustrate landscape framing and interpretation.
Discusses layers in natural and urban contexts, emphasizing the accumulation of history, memory, and culture as shaping forces of environments.
Explores cultivated natural spaces as extensions of natural and layered themes, emphasizing sensory experiences and cultural significance.
Highlights the Mediterranean region’s cultural and natural richness, focusing on its historical layers and shared traditions as a cultural knot. References include Fernand Braudel’s work and Theo Angelopoulos’ film "Eternity and a Day."
Centers on the symbolism, diversity, and ecological importance of trees. The "Tree of Life" motif is discussed as a universal symbol appearing in Anatolian arts and modern films like "Avatar" and "Pan's Labyrinth."
This section is dedicated to technical specifications, procedures, or standards related to the thematic content, though specific details are not provided in the excerpt.
The document employs evocative imagery and quotations framing each thematic chapter. Literary and cinematic references serve as conceptual frameworks linking design, nature, and human experience. The layering metaphor connects physical, temporal, and cultural dimensions throughout.
The introduction reflects poetically on creativity as a process of getting lost and dreaming, where new meanings emerge subconsciously. Christopher Nolan's "Inception" is referenced to illustrate evolving memories and stories growing like a garden.
Gardens are portrayed as mental and physical journeys awakening the senses. The Mediterranean’s gardening heritage is highlighted, tracing back 3000 years to the Garden of Sennefer in Egypt. The concept of "paradise gardens" from the Persian period is discussed as cultural and state symbols found in ancient sites. Films like Jonathan Glazer's "The Zone of Interest" and José Saramago's "The Tale of the Unknown Island" illustrate gardens as metaphors for transformative journeys.
The Mediterranean Sea is depicted as a complex cultural knot shaped by seafaring and shared traditions. This interconnectedness is reflected in Theo Angelopoulos’ film "Eternity and a Day" and Fernand Braudel’s seminal work, emphasizing the region’s transcendent, inclusive identity formed by multiple civilizations and shared memories.
Natural elements like trees are given mythological significance as sacred beings symbolizing fertility, abundance, health, and life after death. The "Tree of Life" motif appears in Anatolian arts and modern films such as "Avatar" and "Pan's Labyrinth," representing hope and new beginnings.
The narrative describes journeys through tropical gardens, old towns, and ancient courtyards where vibrant flowers and natural details evoke evolving stories. Changing flower colors symbolize emotions, culminating in a return to the embracing green forest.
The document emphasizes the interconnectedness of cultural heritage, natural landscapes, and human memory. The Mediterranean serves as a metaphorical crossroads where civilizations, stories, and natural elements intertwine to create a rich, evolving tapestry of life and meaning.
The "Journey Collection" by HD Walls features paper textures and patterns inspired by nature, landscapes, and cultural elements. It integrates themes from forests, canyons, lakes, Mediterranean shores, gardens, and urban environments to create a rich visual narrative.
The collection draws on natural elements like leaves, earth rhythms, and trees, combined with cultural and artistic references. Symbolic imagery such as the tree of life and motifs from creative figures like Sean Penn, Lewis Carroll, Jorge Luis Borges, and Van Gogh enrich the storytelling experience through design.
The collection emphasizes personal discovery and storytelling beyond aesthetics, encouraging users to embark on new adventures and explore evolving themes.
For further information, HD Walls can be contacted via their website hdwalls.com.tr, email [email protected], or phone +90 216 577 69 29.
JOURNEY COLLECTION
Open the catalog to page 3■ Year / Location of Publication HD Group (c) No part of this publication may be reproduced, distributed, or transmitted in any form or by any means (including photocopying, recording, or other electronic/mechanical methods) without prior written permission. All visual content remains the exclusive property of its respective rights holders and appears herein under license or with express authorization.
Open the catalog to page 4C O N T E N T Introduction - 04 Design Index - 08 Journey Collection Nature - 18 (Bosco, Natur) Earth - 34 (Grand Canyon, Yosemite) Landscape - 48 (Essenza, Lucenza, Porte, British Heritage) Layer - 74 (Cufre, Mania, Zonga, Olong, Mavei, Oasis) Garden - 104 (Freco, Nigrum Silva, Lavia, Prente, Velour) The Mediterranean - 134 (Romantica, Sombe, Tendaggio, Toscana, Yixi) Tree - 166 (Endo, Kono, Magnolia, Mizuri, Mutosh, Norusha, Trance, Wisteria, Sere, Spiral, Toque de Hoja) Technical Area - 212 Closure - 214
Open the catalog to page 5HD WALLS H JOURNEY COLLECTION Founded in 2015, HD Walls embarked on a mission to revolutionize the wallpaper industry through innovative design and production capabilities. Within a year, the brand released its inaugural catalog, coinciding with the rising popularity of digital printing machines for wallpaper production across Europe—a trend that swiftly permeated the Turkish market. Initially operating as the distributor for six brands under the HD Group, the company evolved into the distinctive HD Walls brand, establishing collaborations with architects and developing its own exclusive products....
Open the catalog to page 6HD Walls is committed to enhancing its brand value while upholding strong commercial ethics. If customersatisfaction is not fully realized, the companystands ready to offersupport—eitherata reduced costorfree of charge-demonstrating its commitment to client relationships. Expanding its services to architectural offices in Turkey and beyond through international connections, HD Walls collaborates with numerous firms on prestigious projects encompassing residential, office, mass housing, and hotel developments, both nationally and internationally. By prioritizing customer satisfaction and ethical...
Open the catalog to page 8HD WALLS // JOURNEY COLLECTION
Open the catalog to page 10Embark on a Layered Journey with HD Walls! Prepare yourself for an extraordinary adventure that invites you to traverse the hidden wonders of nature. Unravel the intricate, abstract layers of bustling cities, wander through enchanting gardens that spark your imagination, and journey from the timeless allure of the Mediterranean to the vibrant, rich world of towering trees. Each step of your travel story will be enhanced by cultural insights, captivating films, and thought-provoking books, all of which will add depth and meaning to your exploration. Your journey begins now!
Open the catalog to page 12Nature your space with nature-themed wallpapers, and get ready to on exciting new adventures and make delightful discoveries! Whether you^resdreaming of lush forests, serene beaches, or breathtaking mountain vistasjthese wallpaperebring^he beauty of
Open the catalog to page 15“If you don't get tired of walking, you Lewis Carroll, Alice in Wonderland
Open the catalog to page 16Nature is a wondrous realm filled with endless opportunities for discovery and learning, always inviting us to engage in playful exploration. From the majestic, towering trees and the vast, enchanting forests to the tiny, almost invisible creatures that call these places home, nature operates as a beautifully balanced ecosystem. It allows us to liberate ourselves from the burdens of pessimism and reconnect with our true essence. In this serene space, we can rediscover who we truly are and rejuvenate our free spirit. Among the many works of art that focus on nature, Lewis Carroll’s 1865 book “Alice's...
Open the catalog to page 17HD WALLS H JOURNEY COLLECTION In today’s urbanized environment, nature has become a form of escape. A prominent example is Sean Penn’s 2007 film “Into the Wild”, which tells the story of Christopher McCandless, who leaves his past behind to live in the wilds of Alaska. As Christopher discovers, happiness lies in the boundless forests, the exhilaration of empty beaches and places untouched by humans.
Open the catalog to page 18LEWIS CARROL
Open the catalog to page 19HD WALLS H JOURNEY COLLECTION
Open the catalog to page 20Your journey begins on the mysterious paths of the forest.
Open the catalog to page 21Staircase, Home Use, WetAreas, Behind Bed Headboard
Open the catalog to page 26A wide variety of trees will accompany you on this journey.
Open the catalog to page 27JOURNEY COLLECTION
Open the catalog to page 28HD WALLS H JOURNEY COLLECTION A line is made up of an infinite number of points; A plane is made up of an infinite number of lines... Jorge Louis Borges, The Book of Sand
Open the catalog to page 32The Earth is a dynamic space that has been evolving for centuries. Seas, deserts, mountains, plains, canyons... and countless other formations extend far beyond the visible picture we see today, into a distant past.
Open the catalog to page 33HD WALLS H JOURNEY COLLECTION Within this mystical realm, our own history is like a grain of sand. The short stories in The Book of Sand by Argentinean writer Jorge Luis Borges also evoke this image of a "grain of sand” through their layered structures, reflecting the universal history of humanity. This formation takes us through the cyclical nature of time and space over centuries. Shelters, . cisterns, temples... layer upon layer to form a mound, creating a habitat for life. Viewed over a vast span of time, each part of this habitat is as ephemeral as the ebb and flow of a wave. Traces disappear...
Open the catalog to page 34JORGE LOUIS ARIZONA dream EMIR KUSTIRICA In a similar exploration of superficial reality, Emir Kusturica's film Arizona Dream questions the significance of our own histories alongside the formation of the earth. As Axel, one of the film's characters, says, "A story is never just a single story”. All stories, like the earth itself, are interconnected over long periods of time, scattered by tides and winds, only to come together again and form a common pattern. This pattern also allows for different geometric compositions in modern art.
Open the catalog to page 35HD WALLS H JOURNEY COLLECTION
Open the catalog to page 36The layers of the earth reveal their textures one by one.
Open the catalog to page 378 Pages
130 Pages
4 Pages
142 Pages
71 Pages
65 Pages
12 Pages