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- The story behind our new resin product line: Sophie.
The story behind our new resin product line: Sophie.
The story behind our new resin product line: Sophie.
Over the years, the material composition of garden furniture has evolved significantly. From 1985 to 1995, resin dominated the market with 60%, while teak held 30%. By 1995-2005, aluminium and wicker gained popularity, with aluminium/textiles at 35% and wicker at 30%. In 2005-2015, wicker became the most popular at 60%. The forecast for 2015-2025 suggests a resurgence of resin at 40%, with teak stabilizing at 20%.
The garden furniture market has seen a rise in retail brands due to low production barriers. However, the high development costs of plastic applications may deter future investments. Consumers are increasingly interested in innovative and sustainable products.
The Sophie chair, recognized as the 'Trend Product of the Year 2016' in Germany, features a resin seat and aluminium frame, offering stability and sustainability. It is designed for comfort with an ergonomic shape and includes a unique drainage system for all-weather conditions. Available in xerix, taupe, and white, it comes with a 5-year guarantee and is priced to appeal to a broad consumer base.
The collection includes various dining chairs and tables in different colors and sizes, such as the Sophie Studio Dining and HPL tables.
Retailers purchasing a minimum of 60 chairs and 10 tables receive a 25% discount on presentation models and a promotional package. This includes 6000 brochures, €200 towards advertising, and targeted online advertisements.
Hartman Outdoor Products has offices in the Netherlands, Belgium, Germany, and the Czech Republic, providing contact details for each location.
Catalog excerpts
THE STORY BEHIND SOPHIE
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01 THE TRENDS THROUGHOUT THE YEARS THE TRENDS THROUGHOUT THE YEARS Resin chairs
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THE LIFECYCLE OF GARDEN FURNITURE: Resin, mainly the innovative quality, will dominate the market within the next 5 years. • Aluminium and wicker are becoming less popular. • Teak is stabilising.
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BRAND SHARES OF GARDEN FURNITURE FROM 1995-2025 A-brands Retail brands Mass retail brands • Influenced by the rapidly expanding distribution chain, combined with low-threshold production (low investment, little technical knowledge required), retail brands have boomed. • The extremely high development costs of the plastic applications (and the technology) will deter retail brands from investing in future. • Innovative, sustainable products (requiring high technical knowledge) are gaining the interest of the consum
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MEE T A SE SOPHIE. AT C URV FOR ED YOU R CO FOR M T. OUT THE FIR ST DOO R WHI CH C CHAIR ON OFFE RING TOURS BOD Y A N YOUR ATUR SITT ING AL POS ITION . WE TOOK OUR BEST, AND MADE IT BETTER.
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SOPHIE “TRENDPRODUKT DES JAHRES 2016” Design winning chair Sophie winner of TRENDPRODUKT DES JAHRES 2016 in Germany. www.hometrendaward.co
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Home &Trend Award Trendproduct of theYear 2016 Consumers'Choice ✓ material quality ✓ ergonomics ✓ product benefit
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05 SOPHIE - SOPHIE STUDIO • In xerix, taupe en white SOPHIE STUDIO • In xerix, taupe en whit
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Unique drainage system for ‘all weather conditions’ (funnel). The combination of the resin seat with the aluminium frame creates a stable and sustainable chair. Attractive and contemporary design THE ERGONOMICALLY SHAPED SEAT ENSURES AN EXTREMELY COMFORTABLE SITTING EXPERIENCE The popular pricing ensures a wide consumer range
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003 = Royal White 010 = Xerix 033 = Taupe SOPHIE DINING WHITE SOPHIE DINING XERIX SOPHIE HPL TABLE 170X90 XERIX SOPHIE DINING TAUPE
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08 SOPHIE STUDIO COLLECTION SOPHIE STUDIO DINING WHITE SOPHIE STUDIO DINING XERIX SOPHIE STUDIO HPL TABLE 170X100 XERIX SOPHIE STUDIO DINING TAUPE SOPHIE STUDIO HPL TABLE 240X100 WHITE
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09 IN-STORE PROMOTION 09 IN-STORE PROMOTION IN-STORE IN-STORE PROMOTION PROMOTION PRESENTATIE UNIT + PROMOTIEPAKKET PRESENTATION-WALL + PROMOTION PACKAGE • When you purchase a minimum of 60 chairs and 10 tables you will receive 25% discount • When you purchase a minimum of 60 chairs and 10 tables you(free)receive 25% discount on the presentation models, including the promo package will consisting of: on the presentation models, including the promo package postcode area, • 6000 Sophie brochures distributed house-to-house in your(free) consisting of: 1. 6000 Sophie brochures distributed house-to-house...
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Sophie cushions Advertising support Online Advertisings * PROMOTION PACKAGE OFFICIAL CHARGED QUANTITY COST PRICE COST PRICE Sophie dining white 1/1 Sophie Studio dining white 4 6 Sophie Studio table 240x100 | 1 *targeted at the delivery area (postcode area) around your shop.
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ifartmani Hartman Outdoor Products B.V. Head Office Goolkatenweg 55 7521 BE Enschede P.O. Box 505 7500 AM Enschede THE NETHERLANDS T +31 (0)53 488 55 55 F +31 (0)53 433 57 90 E [email protected] I www.hartman.eu
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