The story behind our new resin product line: Sophie.
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THE STORY BEHIND SOPHIE

01 THE TRENDS THROUGHOUT THE YEARS THE TRENDS THROUGHOUT THE YEARS Resin chairs

THE LIFECYCLE OF GARDEN FURNITURE: Resin, mainly the innovative quality, will dominate the market within the next 5 years. • Aluminium and wicker are becoming less popular. • Teak is stabilising.

BRAND SHARES OF GARDEN FURNITURE FROM 1995-2025 A-brands Retail brands Mass retail brands • Influenced by the rapidly expanding distribution chain, combined with low-threshold production (low investment, little technical knowledge required), retail brands have boomed. • The extremely high development costs of the plastic applications (and the technology) will deter retail brands from investing in future. • Innovative, sustainable products (requiring high technical knowledge) are gaining the interest of the consum

MEE T A SE SOPHIE. AT C URV FOR ED YOU R CO FOR M T. OUT THE FIR ST DOO R WHI CH C CHAIR ON OFFE RING TOURS BOD Y A N YOUR ATUR SITT ING AL POS ITION . WE TOOK OUR BEST, AND MADE IT BETTER.

SOPHIE “TRENDPRODUKT DES JAHRES 2016” Design winning chair Sophie winner of TRENDPRODUKT DES JAHRES 2016 in Germany. www.hometrendaward.co

Home &Trend Award Trendproduct of theYear 2016 Consumers'Choice ✓ material quality ✓ ergonomics ✓ product benefit

05 SOPHIE - SOPHIE STUDIO • In xerix, taupe en white SOPHIE STUDIO • In xerix, taupe en whit

Unique drainage system for ‘all weather conditions’ (funnel). The combination of the resin seat with the aluminium frame creates a stable and sustainable chair. Attractive and contemporary design THE ERGONOMICALLY SHAPED SEAT ENSURES AN EXTREMELY COMFORTABLE SITTING EXPERIENCE The popular pricing ensures a wide consumer range

003 = Royal White 010 = Xerix 033 = Taupe SOPHIE DINING WHITE SOPHIE DINING XERIX SOPHIE HPL TABLE 170X90 XERIX SOPHIE DINING TAUPE

08 SOPHIE STUDIO COLLECTION SOPHIE STUDIO DINING WHITE SOPHIE STUDIO DINING XERIX SOPHIE STUDIO HPL TABLE 170X100 XERIX SOPHIE STUDIO DINING TAUPE SOPHIE STUDIO HPL TABLE 240X100 WHITE

09 IN-STORE PROMOTION 09 IN-STORE PROMOTION IN-STORE IN-STORE PROMOTION PROMOTION PRESENTATIE UNIT + PROMOTIEPAKKET PRESENTATION-WALL + PROMOTION PACKAGE • When you purchase a minimum of 60 chairs and 10 tables you will receive 25% discount • When you purchase a minimum of 60 chairs and 10 tables you(free)receive 25% discount on the presentation models, including the promo package will consisting of: on the presentation models, including the promo package postcode area, • 6000 Sophie brochures distributed house-to-house in your(free) consisting of: 1. 6000 Sophie brochures distributed...

Sophie cushions Advertising support Online Advertisings * PROMOTION PACKAGE OFFICIAL CHARGED QUANTITY COST PRICE COST PRICE Sophie dining white 1/1 Sophie Studio dining white 4 6 Sophie Studio table 240x100 | 1 *targeted at the delivery area (postcode area) around your shop.

ifartmani Hartman Outdoor Products B.V. Head Office Goolkatenweg 55 7521 BE Enschede P.O. Box 505 7500 AM Enschede THE NETHERLANDS T +31 (0)53 488 55 55 F +31 (0)53 433 57 90 E info@hartman.nl I www.hartman.eu