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factsfigures_en

Product catalog summary
Performance Overview
In 2011, Hansgrohe achieved record sales of €764 million, with an EBIT of €129 million and a profit of €90 million. The company saw growth in mature markets (+7%) and BRIC countries (+35%). Productivity increased by 1%, and sales revenue per employee rose by 9%. New products contributed 27% to total sales.
Strategic Approaches
  • Innovation, Design, and Sustainability: Focus on technology and design leadership.
  • Global Speed: Expansion in international markets, especially emerging ones.
  • Quality and Productivity: Enhancing product quality and establishing a 'Global Production Balance'.
  • Lean Business Processes: Streamlining for efficiency.
  • Organization: Prioritizing corporate organization and talent management.
Economic Context
Despite economic volatility, Hansgrohe grew, investing over €40 million to support future growth.
Investments and Innovations
Invested over €42 million in fixed assets, expanding production in Germany and China, and improving energy efficiency.
Market and Product Highlights
Innovative products like the PuraVida range received 34 design awards. Significant sales growth in emerging markets, with China as the largest foreign market.
Operational Efficiency
The 'Hansgrohe Plus 21' program saved over €19 million in 2011, with total savings since 2001 exceeding €146 million. Delivery reliability improved to 98%, and working capital days decreased to 60.
Investment and Logistics
Invested over €11 million to enhance manufacturing in Germany. Integrated the Hansgrohe Logistics Center Offenburg into the SAP-based ERP system to improve logistics and productivity.
Sustainability Initiatives
Committed to reducing water consumption by 10% and CO₂ emissions by 20% by 2014. Implemented a Green Controlling system and produced an Environmental Product Declaration for handshowers.
Brand Performance
The Hansgrohe brand grew by 15% in sales, driven by mixers and shower systems. The Axor brand saw growth in emerging markets despite economic challenges.
Innovation and Design
New products contributed 27% to total sales. The Axor brand opened its first design studio in New York City, serving as a hub for architects and designers.
Introduction
Overview of Hansgrohe's 2011 activities, focusing on innovation, product launches, and market performance.
Axor Design Studio Opening
Opened in New York City's Meatpacking District, offering a 3,000 sqm space for bathroom design solutions.
Innovation and Product Development
Registered 25 patents, 165 trademarks, and 109 designs in 2011. Introduced new products at the ISH trade fair.
Product Highlights
Highlights include the Axor Bouroullec bathroom collection and the Hansgrohe ComfortZone concept.
Awards and Recognition
Received 34 design awards, including the Design Award of the Federal Republic of Germany.
Market Performance
Growth in Germany and emerging markets like China, with a new manufacturing facility and over 100 new points of sale.
Anti-Counterfeiting Efforts
Invested in product protection measures and legal actions against counterfeiters.
Conclusion
Focus on innovation, design, and market expansion positioned Hansgrohe as a leader in the bathroom solutions industry.
Overview
Analysis of Hansgrohe's business performance, focusing on international growth, project successes, workforce development, and educational initiatives.
Market Performance
Significant growth in North America, with double-digit sales increase anticipated for 2012.
South Africa as a Growth Market
Double-digit sales growth and expanded market share in South Africa.
International Project Success
Double-digit growth in international project business, surpassing €100 million in sales.
Workforce Development
Workforce grew to 3,271 employees, with emphasis on talent management and vocational training.
Educational Initiatives
Participated in Science Days to engage children with technology and water science.
Conclusion
Strategic focus on international expansion, project business, and workforce development supports growth.
Overview
Insights into Hansgrohe's research initiatives, economic outlook, and financial performance.
Research and Innovation
Key components include the Hansgrohe Fluid Stream Research Laboratory and the Hansgrohe Talent Workshop.
Economic Outlook
Challenges in 2012 include global market volatility and the European debt crisis.
Financial Performance
Stable financial position with a focus on profitability and growth.
Strategic Initiatives
Further globalization, strengthening brand recognition, and innovation aimed at customer benefits.
Locations and Contact Information
Global presence with contact details for various international offices.
See more

Catalog excerpts

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Facts & Figures 2011 A record-breaking year www.hansgrohe.com

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Hansgrohe Group - SUSTAINABLE GROWTH Mature markets Working Capital Days Sales revenues sales generated FIVE STRATEGIC Global Speed market presence and further markets business model Increasing product quality 'Global Production Balance' Lean Business Processes business processes international human talent management *in terms of the number of employees as at

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Facts & Figures Looking back product pirates South Africa - more than just a growth market junior researchers Executive Board Group figures, publishing information

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O ve r v i ew No mercy for product pirates. South Africa – more than just a growth market. LZO runs SAP. Water science for junior researchers. Axor goes NYC.

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Siegfried Ganlilen After the economy had witnessed a sound recovery from the consequences of the financial markets crisis in many parts of the world in the year 2010 and had returned to growth almost everywhere, the level of economic activity lost some of its impetus in the course of last year. Following a period of dynamic growth in the first six months of the period under review, the economy - especially in the euro zone - slowed once again as it suffered the effects of the rampant sovereign debt crisis in the countries of southern Europe. Germany's economy, which until then had driven growth...

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Looking back Leading through Following the marked recovery in the global economy after the end of 2009, the economic outlook deteriorated more rapidly, during the period under review, than had been antici- pated. While economic development around the globe was still exhibiting solid growth in the first half of 2011, at the start of the 3rd quarter indications of a slowdown in growth were increasing in number - in the euro zone, where the economy is increasingly suffering the consequences of sovereign debt and the measures introduced to reduce it, but also in the boom mar- kets of China and Brazil,...

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Innovative in terms of technology and design: The Hansgrohe PuraVida range of mixers and showerheads.

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Balancing Globalization & During the 2011 financial year, Hansgrohe SE set a stra- tegic course aimed at positioning the Company for the further globalization of its business and to prepare it for the challenges associated with this policy at an early stage. The Company simultaneously implemented measures to further build on its capacities and focus more closely on local market requirements so as to strengthen its position in a range of markets. These include the ongoing development of its organiza- tional structures, with a consistent focus on the requirements arising from what today has grown...

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Strategy Innovation as a growth factor: New products from Hansgrohe meet with an enthusiastic response because they increase the benefit for the customer. Internationalization as a growth factor: The course is set for intensified globali­ ation of the business. z Design as a success factor: Axor exhibition at the Museum of Design in Atlanta. Productivity as a success factor: Centers of competence in manufacturing plants help create synergies. 7

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sustained growth With capital spending in excess of €42 million (2010: €33 million) in the last financial year, the Hansgrohe Group invested more in fixed assets than ever before in its 110-year corporate history. Once again the lion's share of the capital went into the German locations, where 80 percent of total pro- duction - measured in terms of revenue - comes from six manu- facturing plants. In addition to investing in modernization and restructuring projects in the fields of production and logistics, the Company spent more than €11 million on the expansion of its manufacturing capacities...

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I nves t m e n t s Investing in further growth “Made in Germany”: The Hansgrohe Group spent over €11 million on upgrading its manufacturing capacities in Germany in 2011. Total production area 142,516 sqm 9

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Last year the Hansgrohe Group processed more than 98 percent of its sales via the SAP-based Enterprise Resource Planning System (ERP). The aim of this, probably the Company's most important investment project in the logistics domain in 2011, was to integrate the Hansgrohe Logistics Center Offenburg (LZO), from where approximately 105 tons of products are dis- patched on a daily basis, into this strategic IT platform. With the implementation of the SAP Extended Warehouse Management (EWM) at the LZO, Hansgrohe has raised its worldwide distribu- tion logistics operation to a new level. The project,...

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Boosting performance and efficiency in order-picking, packaging and dispatch operations: The upgrade of the logistics IT system based on the SAP standard EWM makes it possible to cope with logistics associated with the sustained growth in sales.

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Green Company — sustainability equates to future viability The Hansgrohe Group can look back on a long history of building sustainable operations. Protection of the environment and its resources form as much a part of the Hansgrohe corporate philosophy and the Group's entrepreneurial activities as does the aware- ness of its social responsibility both inside and outside the factory gates. To the Company, a clear focus on sustain- ability is one of the fundamental requirements to remain on a successful track in the long run and to continue recording profit- able growth. For this reason, the Hansgrohe...

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Water consumption Hansgrohe Group H Eco-efficiency ratio: Water consumption, in mVproducts sold, in t Hazardous waste Hansgrohe Group I Eco-efficiency ratio: Hazardous waste, in t/ products sold, in t CO2 emissions Hansgrohe Group Z C02 emissions from production locations (manufacturing processes, building services), in t z Eco-efficiency ratio: C02 emissions, in t/ products sold, in t Occupational safety (LTIR - Lost Time Injury Rate* * number of work-related accidents involving working days lostx 200.000 / (work hours

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customer benefit During the last financial year, the Hansgrohe Group ben- efited mainly from the above-average growth generated by the premium brand, Hansgrohe (showers, bathroom and kitchen mixers as well as thermostat and waste technology). In contrast, the designer brand Axor (complete designer collections for indi- vidually taylored bathrooms) stagnated at the previous year's level. The downward trend in the wellness market - in evidence for some years now - accelerated and prompted a further reduc- tion in sales for the wellness brand, Pharo (shower and wellness systems), in line with expectations....

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All Hansgrohe catalogs and technical brochures

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.