Facts & Figures 2011 A record-breaking year www.hansgrohe.com
Open the catalog to page 1Hansgrohe Group - SUSTAINABLE GROWTH Mature markets Working Capital Days Sales revenues sales generated FIVE STRATEGIC Global Speed market presence and further markets business model Increasing product quality 'Global Production Balance' Lean Business Processes business processes international human talent management *in terms of the number of employees as at
Open the catalog to page 2Facts & Figures Looking back product pirates South Africa - more than just a growth market junior researchers Executive Board Group figures, publishing information
Open the catalog to page 3O ve r v i ew No mercy for product pirates. South Africa – more than just a growth market. LZO runs SAP. Water science for junior researchers. Axor goes NYC.
Open the catalog to page 4Siegfried Ganlilen After the economy had witnessed a sound recovery from the consequences of the financial markets crisis in many parts of the world in the year 2010 and had returned to growth almost everywhere, the level of economic activity lost some of its impetus in the course of last year. Following a period of dynamic growth in the first six months of the period under review, the economy - especially in the euro zone - slowed once again as it suffered the effects of the rampant sovereign debt crisis in the countries of southern Europe. Germany's economy, which until then had driven growth...
Open the catalog to page 5Looking back Leading through Following the marked recovery in the global economy after the end of 2009, the economic outlook deteriorated more rapidly, during the period under review, than had been antici- pated. While economic development around the globe was still exhibiting solid growth in the first half of 2011, at the start of the 3rd quarter indications of a slowdown in growth were increasing in number - in the euro zone, where the economy is increasingly suffering the consequences of sovereign debt and the measures introduced to reduce it, but also in the boom mar- kets of China and Brazil,...
Open the catalog to page 6Innovative in terms of technology and design: The Hansgrohe PuraVida range of mixers and showerheads.
Open the catalog to page 7Balancing Globalization & During the 2011 financial year, Hansgrohe SE set a stra- tegic course aimed at positioning the Company for the further globalization of its business and to prepare it for the challenges associated with this policy at an early stage. The Company simultaneously implemented measures to further build on its capacities and focus more closely on local market requirements so as to strengthen its position in a range of markets. These include the ongoing development of its organiza- tional structures, with a consistent focus on the requirements arising from what today has grown...
Open the catalog to page 8Strategy Innovation as a growth factor: New products from Hansgrohe meet with an enthusiastic response because they increase the benefit for the customer. Internationalization as a growth factor: The course is set for intensified globali ation of the business. z Design as a success factor: Axor exhibition at the Museum of Design in Atlanta. Productivity as a success factor: Centers of competence in manufacturing plants help create synergies. 7
Open the catalog to page 9sustained growth With capital spending in excess of €42 million (2010: €33 million) in the last financial year, the Hansgrohe Group invested more in fixed assets than ever before in its 110-year corporate history. Once again the lion's share of the capital went into the German locations, where 80 percent of total pro- duction - measured in terms of revenue - comes from six manu- facturing plants. In addition to investing in modernization and restructuring projects in the fields of production and logistics, the Company spent more than €11 million on the expansion of its manufacturing capacities...
Open the catalog to page 10I nves t m e n t s Investing in further growth “Made in Germany”: The Hansgrohe Group spent over €11 million on upgrading its manufacturing capacities in Germany in 2011. Total production area 142,516 sqm 9
Open the catalog to page 11Last year the Hansgrohe Group processed more than 98 percent of its sales via the SAP-based Enterprise Resource Planning System (ERP). The aim of this, probably the Company's most important investment project in the logistics domain in 2011, was to integrate the Hansgrohe Logistics Center Offenburg (LZO), from where approximately 105 tons of products are dis- patched on a daily basis, into this strategic IT platform. With the implementation of the SAP Extended Warehouse Management (EWM) at the LZO, Hansgrohe has raised its worldwide distribu- tion logistics operation to a new level. The project,...
Open the catalog to page 12Boosting performance and efficiency in order-picking, packaging and dispatch operations: The upgrade of the logistics IT system based on the SAP standard EWM makes it possible to cope with logistics associated with the sustained growth in sales.
Open the catalog to page 13Green Company — sustainability equates to future viability The Hansgrohe Group can look back on a long history of building sustainable operations. Protection of the environment and its resources form as much a part of the Hansgrohe corporate philosophy and the Group's entrepreneurial activities as does the aware- ness of its social responsibility both inside and outside the factory gates. To the Company, a clear focus on sustain- ability is one of the fundamental requirements to remain on a successful track in the long run and to continue recording profit- able growth. For this reason, the Hansgrohe...
Open the catalog to page 14Water consumption Hansgrohe Group H Eco-efficiency ratio: Water consumption, in mVproducts sold, in t Hazardous waste Hansgrohe Group I Eco-efficiency ratio: Hazardous waste, in t/ products sold, in t CO2 emissions Hansgrohe Group Z C02 emissions from production locations (manufacturing processes, building services), in t z Eco-efficiency ratio: C02 emissions, in t/ products sold, in t Occupational safety (LTIR - Lost Time Injury Rate* * number of work-related accidents involving working days lostx 200.000 / (work hours
Open the catalog to page 15customer benefit During the last financial year, the Hansgrohe Group ben- efited mainly from the above-average growth generated by the premium brand, Hansgrohe (showers, bathroom and kitchen mixers as well as thermostat and waste technology). In contrast, the designer brand Axor (complete designer collections for indi- vidually taylored bathrooms) stagnated at the previous year's level. The downward trend in the wellness market - in evidence for some years now - accelerated and prompted a further reduc- tion in sales for the wellness brand, Pharo (shower and wellness systems), in line with expectations....
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