Haier White Goods 2017/2018
26Pages

WHITE GOODS

Edito \ For more than 30 years, Haier has devoted its energy and expertise to developing the best appliances in order to satisfy our most discerning customers. Since its creation in 1984, the company has been run by the same CEO, Zhang Ruimin, who has always had a clear objective: to build high-quality, reliable products. Within the first year of his appointment, in response to complaints about faulty fridges, his radicai action of smashing the fridges with a hammer in front of employees has been recognised as an important cornerstone of the brand. Since then, the company has evolved with...

OUR BEST RESEARCH CENTER IS OUR CUSTOMER'S HOME HOW ARE WE DIFFERENT? At Haier, we take pride in thè fact our engineers share thè same concerns as our consumers. Our commitment to maintaining Zero Distance between people's lives and thè pace of our innovation is essential to our brand. WHAT WE DELIVER DESIGN AWARD 2016 reddot design award winner 2016 By focusing on easing daily constraints, we aim to save our consumers' precious time for the things that really matter to them. We strive to produce tailor-made in-novations that improve ease of use, save time and fit seamlessly into the user's...

+ 1000 EMPLOYEES NUREMBERG (GERMANY) EUROPEAN R&D CENTRE Haier has received the endorsement of iconic TV shows, including Das Perfekt Dinner in Germany and L' amour est dans le Pré in France. This enhances our brand image by demonstrating our closeness to the daily lives of consumers, an important part of Haier's Zero Distance marketing strategy. 8 MAIN OFFICES UNITED KINGDOM PRESENT IN MORE THAN 30 COUNTRIES TATARSTAN (RUSSIA) EUROPEAN COOLING FACTORY Al'éRfeuvé dutemps. Moteur Direct Motlon. ( Haier has shown its products within a home environment, emphasizing proximity to the experience...

xx\ Upright Freezer xx\ Chest Freezer Wine Coolers Washing Machines Dryers xx\ Washing Machine xx\ Washer-dryer xx\ Dryer Cooking xx\ Oven xx\ Hob xx\ Hood 9

Xx \ American Style Xx \ Fridge-Freezer Xx \ Top Freezer Haier's combination of state-of-the-art cooling technology with elegant designs is what makes us a world leader in refrigeration. Our focus on innovation is essential to producing energy efficient fridge-freezers offering unparalleled food preservation thanks to our Fresher Techs®. With the Series 60 fridge-freezers, the flexibility of their cooling technology is matched by the adaptability of their appearance. Equipped with the exclusive Easy Access drawer available in sizes up to 100cm, we lead the way in convenient and functionally...

FRESHER ZONES The oxygen-controlled Antioxidant Zone slows down food degradation, locking in nutrition and preserving the flavour of fruits and vegetables, enabling you to separate different types of food with different preservation needs. Keep your food fresh up to 8 times longer than with standard storage! Keep it fresher longer longer longer. UV Light Eliminates 99,8% of harmful bacteria. Smart sensors Send cooling air only to the part of the fridge that needs it. Aluminium tray Speeds up 3 times the freezing process. New Haier Series 60 refrigerator My Zone is an independent compartment...

FRESHER FILTERS ABT® (Automatic Anti-Bacterial Technology) activates a special UV light that eliminates 99.8% of the harmful bacteria in the air of your fridge and preserves the taste of your food. Fresher Shield prevents any variations in temperature by sealing the entire compartment while frost is drained. These stable conditions mean that the original flavour of your groceries is maintained, moisture loss is controlled, nutrients are kept locked-in and energy loss is reduced. Keep it fresher longer longer longer. Fast Freezing works by concentrating the cooling capacity in one place in...

Haier’s Cube refrigerators offer infinite possibilities thanks to their unrivalled flexibility. With a refrigerator at the top, a freezer on the bottom left and an ultra-flexible area with temperature regulation on the bottom right. With a large capacity of up to 610 litres in the top of the range model, the Cube series offers spaces which adapt to fit your needs. These Side by Side refrigerators store big shops easily and conveniently thanks to their large size, and can also be configured to offer 25% more refrigerator capacity or set up as a refrigerator with two separate freezers. SMART...

Smart, energy-efficient and reliable, Haier’s Series 60 combis are the perfect combination of upmarket design and cutting-edge features. Equipped with our exclusive freezer drawer and the Fresher Techs®, no need to compromise between freshness & convenience. Tested over 50.000 times. Subjected to rigorous testing designed to guarantee reliability, each drawer is also separated by a layer of safety glass. The Easy Access Drawer’s exclusive sliding rail system, designed by German company Hettich, has been proven to withstand the wear of opening and closing over 50.000 times. This drawer is an...

TRILOGIC COOLING SYSTEM DOUBLÉ COOLING SYSTEM DOUBLÉ COOLING SYSTEM TOTAL NO FROST TOTAL NO FROST SWITCH ZONE DRY & HUMIDITY ZONES DRY & HUMIDITY ZONES HUMIDITY ZONE FRESHER PAD DRY & HUMIDITY ZONES A++ ENERGY RATING NON-PLUMBED WATER DISPENSER MYZONE FRESHER SENSORS Technical specifications Energy class Freezer star rating Energy consumption (kWh/year) Net capacity (l)* Net refrigerator capacity (l)* Net freezer capacity (l) Net Switch Zone capacity (l) Freezing power in 24h (kg) Freezer autonomy in case of power cut (h) Climate class Noise level dB...

Xx \ Upright Freezers Xx \ Chest Freezers Haier offers the latest advances in capacity, performance and convenience in its upright and horizontal freezers range. Every detail has been designed for maximum ease of use. For example, the exclusive Easy Handle ensures effortless opening of upright freezers and prevents cold from escaping, or the extra drawer in the LW-110R horizontal freezer, which allows quick and easy access to stored food. In addition, the majority of models are adaptable and have a modular design, high energy efficiency, touch operation, semi-automatic ice maker, a...