Haier UK White Goods Brochure 2011/2012
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Inspired living

The Haier story – how it all began with a hammer… In 1984, Zhang Ruimin, the current CEO of Haier, who at the time was the director of a small refrigerator factory in Qingdao, received a customer complaint regarding a faulty product. Mr. Zhang had all the faulty models on the factory floor lined up and proceeded to smash them with a sledgehammer in front of his entire staff. Those responsible for the products were invited to do the same. Ever since, the company has fixed itself a clear objective: to build high-quality, reliable products. Twenty-six years later, Haier is the world’s leading...

HAIER AT A GLANCE A global brand born in China World’s No.1 white goods manufacturer in terms of retail volume market share per brand for refrigerators and washing machines (Euromonitor, 2010) Washing machine factory White and brown goods specialist A strong belief in innovation – 8 R&D centres worldwide 27 years of experience Present in 165 countries Strong presence in Europe – over 100 employees located across 5 local offices and a manufacturing plant and design centre in Italy A solid group philosophy Global Leading Refrigerator Award 2009 To create added value for consumers through a...

QUALITY, INNOVATION, DESIGN The Haier philosophy First and foremost, customer satisfaction relies on a good product; something that Zhang Ruimin has always understood. By investing in research and development, Haier aims to maintain its level of excellence through the development of new technical, design or safety related patents. For several years, the numerous awards won by Haier in Europe and throughout the rest of the world have underlined and rewarded the group’s strong commitment to achieving excellence. A few examples: > Since 2008, 2,261 patents have been granted to the company for...

03 A REFRIGERATION REVOLUTION PRODUCT Amazing new technology from Haier Fridge or Freezer? The choice is yours Create more space for frozen goods in the winter A FRIDGE Keep more fruit and vegetables fresh in the summer FREEZER Haier is proud to launch the new AFD626 combi fridge freezer series. The middle compartment of this fridge freezer can be independently controlled from +5°c to -18°c, giving customers great flexibility over how they manage their food. The AFD626 will be available in stunning Haier glass black, red, white and inox silver. To learn more about this product, please see...

FRIDGES: US HAIER GLASS DESIGN HB21FGRAA / HB21FGBAA / HB21FGWAA / HB21FSSAA Product characteristics No frost Ice maker on top freezer drawer Digital temperature controls on fridge door High quality internal LED lightening in the fridge Humidity controlled crisper drawers Net capacity:543L Net fridge capacity:394L Net freezer capacity:149L Mirror finish doors Available in Haier glass red, black and white as well as stainless steel Size Product size (mm): H1780 x W910 x D770 A

05 FRIDGES HRF-663CJB / HRF-663CJR / HRF-663CJW Product characteristics No frost Ice and water dispenser Electronic control system Net capacity: 500L Net fridge capacity: 341L Net freezer capacity: 159L Mirror finish doors Available in white, black and red Size Product size (mm): H1768 x W890 x D700

FRIDGES: 3 + 4 DOOR HB21T Product characteristics No frost Water dispenser in fridge door Automatic ice maker on top freezer drawer Internal digital temperature controls Humidity controlled crisper drawers Net capacity: 557L Net fridge capacity: 397L Net freezer capacity: 160L Available in stainless steel effect and stainless steel Size Product size (cm): H1770 x W910 x D770 HB21FW Product characteristics No frost Water dispenser on fridge door Automatic ice maker on top freezer drawer Internal digital temperature controls Humidity controlled crisper drawers Net capacity: 557L Net fridge...

FRIDGES: AVANT-GARDE Haier presents the 3D Fridge! The ergonomic design of our 3-D fridge freezers has made such an impression that the fridge has already scooped two prestigious awards: the Plus X Award and the Red Dot Design Award. This innovative product includes a modular interior and two direct, easy-access freezer drawers, which make the freezer’s contents easily visible, saving both time and energy. It also guarantees better food management as less food is lost at the bottom of the freezer, avoiding excess waste. This energy class A+ appliance provides 25% energy savings compared...

SBS FRIDGES HRF-663ISB2SS Product characteristics No frost Ice and water dispenser Electronic control system Net capacity:500L Net fridge capacity:341L Net freezer capacity:159L Available in stainless steel Size Product size (mm): H1768 x W890 x D700 A HRF-663ISB2TS Product characteristics No frost Ice and water dispenser Electronic control system Net capacity:500L Net fridge capacity:341L Net freezer capacity:159L Available in stainless steel effect Size Product size (mm): H1768 x W890 x D700 A HRF-663DSB2S2 Product characteristics No frost Digital temperature controls on freezer door Net...

09 FRIDGES HRF-663ISB2 HRF-660S Product characteristics No frost Ice and water dispenser Electronic control system Net capacity: 512L Net fridge capacity: 344L Net freezer capacity: 168L Available in stainless steel effect Product characteristics No frost Digital temperature controls on freezer door Net capacity: 530L Net fridge capacity: 345L Net freezer capacity: 185L Available in silver Size Product size (mm): H1768 x W890 x D700 A Size Product size (mm): H1768 x W890 x D700 A

CFE633 INTERNAL VIEW High quality LED light No frost, multi directional cooling Quality spill-proof shelves Quality interior shelves Large freezer boxes Humidity controlled crisper

11 FRIDGES CFE633CW / CFE633CS / CFE633CB CFL633CW / CFL633CS / CFL633CB / CFL633CX Product characteristics No frost Electronic controls without display Supercool function Humidity controlled drawer (-2oC to 3oC) Vegetable crisper drawer (0oC to 10oC) LED lighting tower Net capacity: 310L Net fridge capacity: 230L Net freezer capacity: 80L Available in white, silver, black Product characteristics No frost Electronic controls and internal LCD display Supercool function Humidity controlled drawer (-2oC to 3oC) Vegetable crisper drawer (0oC to 10oC) Foldable wine rack LED lighting tower Net...