HÅG SoFi® mesh Introducing the latest addition to the HÅG SoFi family

Making working lives less ordinary Since its creation in 1943, the HÅG brand has made original chairs. Chairs that make working lives less ordinary. The HÅG design philosophy was born in the late seventies, as our designers started to re-consider the basics of sitting. At the time, their ideas were controversial. Fifty years on, they form the basis of accepted knowledge on modern sitting. From children to horseback riders, we have always been inspired by ‘natural sitters’. In these groups, we observed that movement while sitting was intuitive and born from instinct. In contrast, modern society...

The home of HÅG Our products are made in the small Norwegian town of Røros. It’s our home. And at home, we know everyone and everyone knows us. It’s been like this for over half a century. Our proud local community has been the backbone of every success and together, we make life in our town richer (and a little less ordinary too). Visitors to our factory, experience a sound like a beating drum resonating across the building. It’s called the HÅG heartbeat. That’s because the giant machines which press out our metal chair mechanisms pulsate with each new appliance they produce. Just like a heartbeat,...

Introducing the HÅG SoFi mesh At HÅG, we take pride in every product. We never deliver a generic chair, we insist on being different. Because different is better. So years ago, when we started developing the HÅG SoFi collection, we decided on one key criteria. Embrace difference. We started by looking at work places differently. What could empower people to work better? From this question the HÅG SoFi mesh was born. Incorporating market-leading technology and beautiful aesthetics, we created a seating solution that offers fresh design, supreme comfort and flexibility. But we didn’t finish there....

The result of a creative design collaboration In line with HAG tradition, external designers were invited to join the in-house team to create the next generation of task chairs. The HAG SoFi range is the result of design collaborations with Frost Produkt and Powerdesign, as well as the many experts and enthusiasts who are part of the HAG network. As with everything HAG does, the HAG SoFi range fuses aesthetics and function to produce beautiful and user-friendly solutions. HAG SoFi mesh 7500 with light grey mesh back (MEH002). Textile: Nexus Pewter 01 from Camira.

“The major challenge for us was to create a beautiful object from something that is in fact a highly advanced machine. With HÅG SoFi we managed to ensure all features and mechanisms are compact and hidden away. By repeating similar visual keys in all parts of the chair we made a coherent design and harmony.” — Aleksander Borgenhov, Designer Powerdesign AS HÅG SoFi 7500 with black mesh (MEH001) back. Textile: Note 60999 from Gabriel

“We wanted to make a truly user-friendly and uncomplicated chair that inspires new ways of working and collaborating. A chair that suits most people and fits in anywhere.” — Sondre Frost Urstad, Designer Frost Produkt AS HÅG SoFi 7300. Textiles: Step 186 from Svensson HÅG SoFi 7500. Black mesh back (MEH001) (yellow colour) / Main Line Flax Paddington MLF39 and textile Note 60999 from Gabriel / Light grey (aubergine-colour) / Main Line Flax Bayswater mesh back (MEH002) and textile Nexus Pewter MLF24 (light blue) / Main Line Flax Barbican MLF03 (light red colour) all from Camira

Comfort in freedom At HÅG, we are concerned with freedom. We think freely, we design freely and we move freely. So we design and produce our original chairs with this idea in our minds; There is comfort in freedom. Our HÅG in Balance® technology is a symbol of this belief. It is not just a mechanism, it’s the freedom to move, rest and change, freedom to find your own unique comfort. The front tilt opens the hip-angle, propelling the body forward and promoting healthy, upright posture. A free, open body optimizes blood flow by increasing circulation and making you more energized and alert. In...

Task chair Providing endless possibilities Unique features and benefits: There are so many opportunities to configure your chairs exactly how you want them. HÅG SoFi 7500 with light HÅG SoFi 7500 with black grey mesh (MEH002) back* We carry a huge range of fabrics and designs – so that you can have exactly what you like. No need to compromise. Just choose what works for you. Innovative mesh Optional headrest A warp knitted heavy duty Gives you rest and support for mesh, using an innovative yarn shoulders, neck and head. construction to give increased strength which provides enhanced comfort,...

Optional headrest Gives you rest and support for shoulders, neck and head. HÅG SlideBack™ armrest Unique armrests innovation allows you to move closer to your desk, invites you to sit sideways or to use the armrests as elbow support. HÅG in Balance® The unique HÅG center tilt mechanism ensures instinctive movement. Foot support Provides comfortable ways to rest, move and vary the position Fridtjof Nansens vei 12 P.O. Box 5055 Majorstuen N-0301 Oslo Norway Tel: +47 22 59 59 00  HÅG SoFi 7300 fully upholstered Photo: Jonas Lindström and Per Gunnarsson Styling: Cecilia Magnusdotter Thanks to: Kontorrama,...