Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. DESIGN AGAINST THE TIDE SINCE 1966 Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the...

Planet Gufram - Design Week, Milan - 2017 Salone del Mobile, Milan - 2012 From Gufram Multipli Catalogue - Galleria TOT - 1984 Rock Forniture - Castello di Rivoli, Turin - 2002 Pop Art Design - EMMA, Espoo - 2015 Gufram on the Rocks - Galleria Carla Sozzani, Milan - 2016

Psychedelic Cactus presentation - Paul Smith, Los Angeles - 2016 Pop Art Design - Barbican Centre, London - 2013 Design Pride, Milan - 2016 Piero Gilardi at work - Gufram’s workshop, Turin - 1973 Pop Art Design - Moderna Museet, Stockholm - 2013 Oh my God! - Biennale Arte, Venice - 2015

Galleria DILMOS, Milan - 1986 Le fabbriche dei sogni - La Triennale, Milan - 2011 Giro Giro Tondo - La Triennale, Milan - 2017 Salone del Mobile, Milan - 2013

ICONICAL COLLECTION FUNCTIONAL COLLECTION Broken Mirror Cactus Bloom Magritta Massolo Capitello, Attica, Attica TL Bocca Globe Sassi Poltrona Summertime Pratone La Cova Leonardo Baby-lonia Untitled Ron Ron Roxanne Jolly Roger Bounce Detecma Softcrete Torneraj Blow Mozza Alvar Wimbledon TOILETPAPER X GUFRAM MOSCHINO KISSES GUFRAM Zipped Lips Biker Cabinet High Heels

The Iconical Collection presents those pieces that interpret and keep alive and throbbing the desecrating spirit of radical design. It’s masterpieces of Italian design that have already gotten into the collective imagination, as well as new domestic sculptures that - language and identity-wise - show elective affinity with those products that are displayed in the most important museums in the world. These pieces of interior design realised exclusively by hand - represent the magical encounter between art and design that is part of Gufram’s DNA

Broken Mirror is a limited edition mirror that does not abandon its function, but enriches and transforms it, by becoming an object of art and going beyond the boundaries of direct form-function correspondence. The project was born from the encounter between Gufram’s - the most radical brand of Italian design - will to experiment, and the unmistakable planning figure of the New York duo Snarkitecture, who investigates the boundaries between art and architecture with the same curiosity of the first Italian radical designers from the Sixties and Seventies. BROKEN MIRROR The reflecting surface is...

BROKEN MIRROR Snarkitecture Gufram ICONICAL COLLECTION

BROKEN MIRROR BLACK Snarkitecture Gufram iconical collection

BROKEN MIRROR WHITE Snarkitecture Gufram ICONICAL COLLECTION

• It's the first Gufram mirror • It's a soft mirror • The polyurethane frame creates an alienating optical effect and gives life to another dimension • It is the first Snarkitecture project for an Italian company • The concept of the “soft” wall inherits the imagination of Piero Gilardi and its soft porphyry Mirror with frame in soft polyurethane hand finished with Guflac®. ICONICAL COLLECTION

The subject of uncountable, free and often equivocal interpretations, Cactus is the icon of Italian design that revolutionized the domestic landscape. Made in flexible polyurethane, Gufram's Cactus is soft and thornless. This coat stand with four cantilever arms is almost as tall as a person, and looks like an ironic totem that personifies the grit, imagination, and humour of design in the Seventies. Able to gather all the attention upon itself, it frees itself form functionalism at all costs, because it can fulfil its function or be used as an ornamental element. CACTUS It was created in 1972...

METACACTUS Drocco / Mello Gufram iconical collection

NEROCACTUS ROSSOCACTUS Drocco / Mello Drocco / Mello Gufram ICONICAL COLLECTION

ANOTHER WHITE ANOTHER GREEN Drocco / Mello Drocco / Mello

From Gufram archive Pop Art Design - Fondation Beyeler, Basel - 2012 Maison & Objet, Paris - 2014 Pop Art Design - Barbican Centre, London - 2013 Fetish Pop - Collective Design, New York - 2015

Citroen C4 Cactus Unexpected - 2017 The Rock Forniture - Castello di Rivoli, Turin - 2002 From Gufram Multipli Catalogue - Galleria TOT - 1984 Psychedelic Cactus by Paul Smith - TOILETPAPER Peyote - 2016

• It’s original function is that of a coat stand (it should be assumed, by not everybody knows about it) • It’s soft! • It’s a universal Radical Design and Made in Italy Icon • It is still realized using the original 1972 mould • Each piece is unique because it is finished completely by hand 70 cm 27,6 in • On its surface there are 2165 bosses (one boss more, one boss less) • From 4 to 5 weeks of work are necessary to have a finished Cactus • The 2010 white limited edition was sold out in 6 months • The 2014 Bleu Cactus limited edition, a homage to France, was sold • out in 3 days • It is a part...

It’s a flowering island inside the home, soft and welcoming domestic sculptures for rest and relaxation. Bloom, the first soft flower by Marcel Wanders, is the new Gufram icon that forces us to reconsider our visual and tactile habits. Bloom fully represents the dreamlike, ironic and “out-of-the-box” spirit of Gufram - the brand that has transformed the Italian radical design into an international movement. This flower shaped seat escapes any typological classification and enriches that section of Gufram’s catalogue which sees in Nature an inexhaustible source of inspiration. The ongoing exchange...

BLUE BLOOM YELLOW BLOOM Marcel Wanders Marcel Wanders Gufram iconical collection