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Gubi Magazine - News 2013

Gubi Magazine - News 2013
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Gubi Magazine - News 2013

Product catalog summary
Introduction
Gubi is a Danish design company known for its exploration of overlooked design icons and future trends. The company aims to establish a unique presence in the international design scene by combining curiosity, courage, and intuition. Their collection spans nearly a century of design history, characterized by simple shapes, original materials, and innovative techniques.
The Grossman Collection
Greta M. Grossman, a Swedish design icon, is celebrated for her contributions to the Californian Design movement. Her designs, influenced by European Modernism, are known for their unique and functional style. The Grossman collection includes iconic designs like the Gräshoppa Task Lamp and Cobra Wall Lamp, reissued by Gubi in 2013.
The GamFratesi Collection
GamFratesi, a Danish-Italian design duo, introduces new designs such as the Beetle Chair and Paper Table. Their work combines classic Danish and Italian design traditions with playful elements. The Beetle Chair is inspired by insect anatomy, while the Paper Table draws inspiration from the geometric beauty of paper sheets.
Design Philosophy
Gubi's design philosophy involves discovering design gems and following instincts, which includes constant exploration of both past and contemporary designs. The company values a balance between traditional and surprising elements, as seen in their collaborations with designers like GamFratesi.
Overview of the Gubi Collection
The Gubi collection is characterized by quality craftsmanship and versatility, offering products that are both functional and aesthetically pleasing. The collection includes chairs and tables designed for informal meetings, promoting flexibility and spontaneity in workspaces.
Louis Weisdorf and the Turbo Collection
Louis Weisdorf, a versatile architect and designer, has significantly contributed to lighting design. The Turbo Pendant, a notable design from 1965, is being reintroduced by Gubi in 2013, celebrated for its sculptural elegance and lighting quality.
Oliver Schick and the Ronde Collection
Oliver Schick's design philosophy aligns with Gubi's spirit, focusing on originality and storytelling. His Ronde Pendant, launching in 2013, features a bell-shaped spun aluminum shade with a unique top opening.
The Semi Collection
The Semi Collection, originally launched in the 1960s, is being reintroduced with metallic versions in 2013. The design, based on a semicircle, aims to maximize light reflection.
The Gubi Universe
Jacob Gubi emphasizes a mix of eclectic influences and a passion for discovering overlooked design icons. Gubi's headquarters in Copenhagen reflects this philosophy, combining modern design with historical elements.
Future Directions
Gubi continues to explore new design territories, with a current interest in Bauhaus and Austrian design culture from the early 20th century.
Gubi's Influence in Copenhagen
Gubi is synonymous with high-quality design in Copenhagen, particularly in the dining scene. The company collaborates with clients to realize creative visions using its designs.
Design Trends and Gubi's Position
Gubi is recognized for its ability to connect historical and contemporary design, reintroducing forgotten classics and collaborating with young designers.
Re-editions and New Designs
Gubi's strategy involves both re-editions of modernist designs and the development of new products, maintaining a fresh profile while honoring historical design.
The Bestlite Collection
The Bestlite collection, designed by Robert Dudley Best, is highlighted as a significant contribution to the Bauhaus movement, known for its functional and elegant design.
Introduction to Bestlite
The Bestlite lamp, originally designed for the Isokon building in London in 1934, became a staple in modernist design, used by notable figures such as Agatha Christie and Walter Gropius.
Revival by Gubi
Danish designers Gubi Olsen and Jacob Gubi rediscovered the Bestlite in Copenhagen, leading to a partnership with the original manufacturer and expanding it with new variants.
Design Philosophy
The document highlights the design philosophy of Boris Berlin from Iskos-Berlin, emphasizing the importance of allowing materials to dictate design direction.
Jacques Adnet's Legacy
Jacques Adnet is celebrated for his innovative use of materials like glass and leather, influencing contemporary design through his inclusion in the Gubi collection.
Conclusion
Gubi's combination of historical and contemporary design offers a unique market position, attracting a diverse customer base while maintaining its distinctive philosophy.
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Catalog excerpts

Gubi Magazine - News 2013-1

Featuring: GamFratesi, Oliver Schick, Jacques Adnet, Jacob Gubi Olsen, Robert D. Best, Louis Weisdorf, Gubi Olsen, Bonderup & Thorup, Komplot Design, Gudmund Olsen & Greta M. Grossman. issue #2 A Global Design House on a Journey

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Gubi Magazine - News 2013-2

Cobra Wall Lamp By Greta M. Grossman, 1950 Reedition 2013 Ronde Pendant By Oliver Schick New Design 2013 Gräshoppa Pendant By Greta M. Grossman, 1948 Reedition 2013 Semi Pendant - Metallic By Bonderup & Thorup, 1965 Reedition 2013 Gräshoppa Task Lamp By Greta M. Grossman, 1948 Reedition 2013 Bestlite Porcelain By Robert D. Best, 1930 Extension 2013 Beetle Chair By GamFratesi New Design 2013 Turbo Pendant By Louis Weisdorf, 1965 Reedition 2013 Gubi Dining Table By Komplot Design, 2003 New Design 2013 Gubi Chair & Stool - Center base By Komplot Design, 2003 Extension 2013 Paper Tables By GamFratesi...

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Gubi Magazine - News 2013-3

gubi magazine circular oliver schick A rebel with From a The bestlite a british bauhaus legend architect Louis Weisdorf Decorative Arts Words by Adam Štěch, Anders Eske Hansen, Alex Tieghi-Walker, Cédric Morriset, Jacob Gubi Olsen, Julie Ralphs & Louise Zastrow jacques adnet Photos by Adam Mørk, Heidi Lerkenfeldt, Julius Schulman, Anders Ingvartsen, Packshotfactory, GamFratesi & Sacha Maric Artwork by Stine Laurberg Hansen & Delphine Piault Changing within Thanks to Evan Snyderman & Lily Kane, Sofie Brunner, GamFratesi, Oliver Schick, Louis Weisdorf, Boris Berlin & Alex Iskos, Pernille Brunse...

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Gubi Magazine - News 2013-4

journey At Gubi we’re on a continual quest. A journey. Fuelled by our passion to discover overlooked icons from the past and future icons in the making, we’re aiming to make a distinctive name for ourselves in the international design arena and we consider ourselves a dynamic design force to be reckoned with. I firmly believe that curiosity, courage and intuition are key components for Gubi’s current success. To me design is all about discovering gems and following your instincts. It involves constant travelling – physically and mentally, searching and finding long-lost remnants from the past...

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Gubi Magazine - News 2013-5

LIGHT SENSIBILITY & At Gubi we have a love affair with Grossman and it is essential to us, that this unique Swedish female design icon, who took the US by storm in the 1940’s and 50’s stays honored and remembered for her contributions to the Californian Design movement. gräshoppa task lamp color options among men, she quickly proved herself and got a sense of the craftsmanship and materials – she got a feel of the furniture industry from the ground up - something that without a doubt made her able to keep her designs equally aesthetic and useful later in life. Few have accomplished what Greta...

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Gubi Magazine - News 2013-6

Cobra wall lamp color options The Gräshoppa Floor Lamp, Grossman 62-Series Desk & Masculo Chair by GamFratesi Gräshoppa Pendant She used new materials, introduced a playful nature to her pieces, and responded to the changing lifestyle of the modern California household. The most famous of these lights is the Gräshoppa floor lamp from 1948 and the Cobra table lamp from 1950, that also won the Good Design Award and was subsequently exhibited at the Good Design Show at the Museum of Modern Art. color options In 2013 and from exactly these two iconic designs Gubi will extend the Grossman Collection...

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Gubi Magazine - News 2013-7

A car and some shorts In October 2012 the PMCA, Pasadena Museum of California Art opened the exhibition A Car and Some Shorts a retrospective show about Grossman’s life. This time in the US where Grossman first had her big break-through. In the press release for A Car and Some Shorts the lack of recognition of Grosmann’s (brilliant) talent is underlined: “Her role in the Southern California design movement has been largely under-recognized; this exhibition rediscovers her influential and rare accomplishments as both an industrial designer and architect.” Gräshoppa Floor lamp Organized by the...

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Gubi Magazine - News 2013-8

How do you get from the first idea to a final model? A idea can come from a deep reflection or from a spontaneous vision. Often even in the most unexpected moments. Research and working in the workshop are very important to us and it is never just a drawing. We work strictly with the Scandinavian approach. In all the projects we are used to having our hands on the materials, working directly on the physical prototype. What is your fascination with insects? Why Beetle… We first designed the Beetle chair prototype for the annual exhibition Mindcraft12 in Milan curated by Danish Crafts. We found...

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Gubi Magazine - News 2013-9

How do you maintain the balance between traditional & surprising? beetle looks Often, a small detail is all it takes to achieve or ruin an expression, and we are very curious about that. We work intensely with the balance between harmony and disharmony, believing that somewhere in between you obtain reflection. This for instance, can be seen in the use of piping on the Bettle chair which also defines the shape. It is particularly clear on the back where the two shells meet. You continually travel and work in two places… What do you get from this? Studying, researching and moving constantly between...

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Gubi Magazine - News 2013-10

Paper Tables… There’s almost a contradiction in the name itself. How did this come about? It was not a project that was defined in advance. One day the placing of two sheets of paper suddenly created a focus in the chaos on the desk. By catching and enclosing in the confusion of lines in circles, they started to appear with a certain geometrical beauty and logic. The result is simply reinterpreted in the tables by the use of veneer. What has been the main challenge in the design process? For the Beetle is was the issue of merging the two shells, avoiding any visible connection, and resolving...

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Gubi Magazine - News 2013-11

We’re on a Journey // page 21 We’re on a Journey // page 20 Japanese rice paper lamps The Turbo Pendant is Louis Weisdorf’s first product for Gubi and will be launched in 2013. spherical surface His unique sense of form, function and aesthetics is characterized by sculptural elegance and great lighting qualities. It is with pleasure that Gubi will be reintroducing the Turbo Pendant in the autumn of 2013, a glowing architectonic gem from 1965 which most certainly deserves a place back in the spotlight. beautiful sculptural unity Design of lamps and lighting has been a significant and noteworthy...

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