www.gorenje.com ECOFAMILY ENVIRONMENTALLY FRIENDLY OPERATION IN ORDER TO PRESERVE THE PLANET 1

CIP - Kataložni zapis o publikaciji Narodna in univerzitetna knjižnica, Ljubljana 061.5(497.4Velenje):64.06 658.51:502 ECOFAMILY. Environmentally friendly operation in order to preserve the planet / [editor Aleksander Uranc ; illustrator Igor Šinkovec ; photos by Buenos Dias and IPAK Images ; translator Cilka Demšar]. - Velenje : Gorenje, 2008 Title of original: Ekodružina. Okolju prijazno poslovanje za ohranjanje planeta ISBN 978-961-91158-5-5 1. Uranc, Aleksander 238606592 2 ENVIRONMENTALLY FRIENDLY OPERATION IN ORDER TO PRESERVE THE PLANET 3

THINK ABOUT TOMORROW Gorenje mission is to create innovative, technically accomplished, superbly designed, user and environment friendly appliances for home while the conduct, responsible to the environment, is one of the strategic priorities of Company operation. In Gorenje protection of the environment is not only a duty, commitment and obvious responsibility, but also a source of new business opportunities, developed in the field of recycling waste electric and electronic equipment, providing services of ecologic environment burden rehabilitation, care about all kinds of waste, and advisory...

CONTENTS JOIN THE ECOFAMILY 8 ECO CIRCLE - FROM PLANNING TO DEGRADATION 12 AT BIRTH I THINK ABOUT ANOTHER BIRTH 14 CLEAN APPROACHES, ENVIRONMENT FRIENDLY PRODUCTS 16 UP-TO-DATE SOLUTIONS FOR THE INFORMED USER LIFE AFTER LIFE 32 WE ARE A PART OF THE SOLUTION 34 BEYOND ENERGY CLASS A 38 IT DEPENDS ON US 6 20 40 7

JOIN THE ECOFAMILY There is a new movement spreading round the world, joining people who think the same, regardless of which continent they come from or in which branch of industry they work. They are ordinary people but they differ from the majority because of their special connection with planet Earth. They do care about the consequences of their activity, so they respect the planet and they always keep in mind that it has been only borrowed from our grandchildren. We must think broader and more long-term. Our home is the whole planet. 8 We can see big and dramatic environmental changes in...

Ecofamily members are distinguished by awareness of the consequences of acts which are not in accordance with life on our planet. They want to protect it and to help it regenerate. More and more companies optimise their activities and reduce negative impacts of their production on the environment, we share with other living beings. Entrepreneurs are aware that their activity is connected with the planet in the same way as they are. Therefore they are improving technological solutions by introducing more energy efficient technologies and applying alternatives. There is an old saying that we can...

ECO CIRCLE — FROM PLANNING TO DEGRADATION Life cycle is a vital principle of all life on the planet. It can be seen in changing seasons, day and night rhythm or development stages of living beings. It has existed for ever, and it may regulate life of the generations who will be distant descendants of our great-grandchildren, provided we do not destroy the subtle balance among different forms of life. Therefore we apply the wisdom of regeneration, which we learn from nature, in our production processes. Diagram of product life cycle 1. Selection of materials 2. Production 3. Products 3 4. Recycling...

AT BIRTH THINK ABOUT ANOTHER BIRTH Selection and process of obtaining materials 4 3 1 2 14 4 3 4 1 2 3 2 Each Gorenje product has an important characteristic put into its cradle – it complies with all statutory and environmental requirements. Therefore the stage of product design is extremely important as 80 percent of product impacts on the environment are defined during this stage. It is made of top materials which are ecologically acceptable and degradable, with the lowest 4 4 possible number of different plastics and as many standard elements as possible. All with the aim of easy disassembling...

4 3 4 1 3 2 4 1 2 3 1 2 4 4 3 1 2 3 1 2 CLEAN APPROACHES, ENVIRONMENT FRIENDLY PRODUCTS Production New concepts come in life in Gorenje provided they may be implemented in an environment friendly way. Products are not only made of environment friendly and recyclable materials but also by applying environment friendly technological procedures. » From the aspect of appliance development, technological procedure management and economics of operation Gorenje is among the best in Europe in the field of environmental protection. The approach of introducing clean, environment friendly technologies has...

» Strošek Količina Strošek na pranje We are intensively focused on environmental protection, in which we Nakup aparata 500 1 0,50 ¤ do not see only socially responsible behaviour but also a business Prašek 15 60 0,25 ¤ process by which we keep our competitive advantage. In order to preserve the planet in economic sense our awareness is 0,11 ¤ our advantage. Električna energija 0,11 1 Voda 0,002 Mehčalec 50 0,10 ¤ 2 0,03 0,06 ¤ Franjo Bobinac, President of Gorenje Management Board SKUPAJ 1,02 ¤ by legislation. In recent years one of the key renovation projects was the introduction of circular...

4 3 4 1 2 3 4 1 3 2 1 2 4 4 3 1 2 3 1 2 UP-TO-DATE SOLUTIONS FOR THE INFORMED USER Environment friendly household appliances » Environment friendly aspect is an All obvious element of development. Gorenje products undergo this process. Boštjan Pečnik, Executive Director for development 20 In today's consumer society the consumables, which include also household appliances, are bought mainly according to the price and appearance, without much awareness of the impact of the production and use of the product and product as waste on the protection of the environment. However, calculations of the...

Nakup aparata SKUPAJ 49 % 100 % In last ten years updating of technological processes and equipment is shown in the following percentages per products: Quantity of hazardous waste by 73 % An example of savings: refrigerator and freezer Quantity of disposed waste by 73 % Refrigerators and freezers are switched on 24 hours a day, 365 days a year. A new Total load of the waste water treatment plant by 76 % refrigerator of the highest energy class consumes only a quarter of the electricity, Water for the operation of an average 1990 refrigerator. Annual consumption 80 % requiredconsumption by of...