NATURALLY GREAT IDEAS CLAY BRICK MASONRY FOR RESIDENTIAL PROJECTS

In this photo: Brick name: Walnut Creek Tudor, Mortar color: Ivory Buff 3

Timeless Brick Beyond Beauty INSPIRATION FOR STRUCTURES THAT LAST A LIFETIME A brick home or building is more than just a statement of style; it’s a sound investment in a structure’s future. When you choose to build with brick, your exterior can be expected to last around 100 years. As one of the oldest building materials still in use today, brick is the embodiment of natural and sustainable building practices. Brick is highly energy efficient, as it retains heat and coolness better than most other natural construction materials or techniques. These energy-efficient characteristics mean not only...

CONTENTS 4 Why Brick 8 The Power of Choice 12 Our Environmental Commitment 14 Square Foot Pricing 18 Energy Efficiency 19 General Shale App 22 Bricks by Size 26 Residential 32 Multi-Living 40 Top Ten Colors by Plant 46 How to Get Started 47 FAQs In this photo: Brick name: Ironworks

In this photo: Brick name: Salem Creek Tudor, Stone name: Citadel Indiana Blend

The Smart Choice For Customized Class AN ENDLESS ARRAY OF STYLE OPTIONS General Shale brings the power of choice right to the consumer with a multitude of color and size variations to choose from. The timeless art of masonry offers an endless array of stylistic options for today’s homeowner. From flemish and herringbone patterns to pinwheel or traditional layouts, a skilled mason can bring the perfect artful touch to your home or business. So make the smart choice. Choose brick and enjoy the years of natural aesthetics, energy efficiency and unmatched style that only brick can bring.

In this photo: Brick name: Mountain Stone Tudor, Stone name: Arriscraft Renaissance® Cafe 11

Our Environmental Commitment As one of America’s largest brick manufacturers, a major concrete block manufacturer and a supplier of a variety of masonry materials for the construction industry, we are proud of our products and their role in our environmental accomplishments. General Shale has a long history of responsible stewardship of the environment. We lead our industry with innovative processes while providing the best building materials for customers across North America. On these pages, you will find a few facts that chronicle the story of the environmental benefits of brick in different...

Clay bricks have been used for hundreds of years because they last for generations and require almost no maintenance. Buildings made of brick stand the test of time due to brick’s inherent strength, durability, weather-resistant and fire-resistant qualities. Compared to other building materials, brick keeps your living and working conditions much more stable. Brick’s high thermal mass allows it to better regulate indoor temperature. Brick retains heat from the sun during winter days and then releases it back into the building at night. Buildings constructed from brick decades ago can be renovated...

BRICK $9.25* / SQ. FT. Benefits: Naturally made; offers a wide range of color and texture options; high energy efficiency and noise retention; may have lower insurance premiums; no maintenance; high sustainability. Disadvantages: Average initial cost. Benefits: Very low initial cost; easy to install. Disadvantages: Fades, dents, tears and rots from poor weathering; prone to wind, fire and moisture damage; poor energy efficiency, noise retention; requires continual maintenance; low sustainability; lower resale values. Benefits: Offers a variety of color options; improved energy efficiency and...

Square Foot Pricing Virtually every building material—whether it�s roofing, siding or flooring—is priced by a square foot value. The price of brick per square foot is competitive when compared to other exterior cladding materials. While slightly more expensive, brick is the only cladding material outside of genuine stone that is naturally produced. In this photo: Brick name: Old Georgian Tudor In this photo: Brick name: Natchez

In this photo: Brick name: Hamilton 17

Brick homes are very energy efficient. Due to its high thermal mass, brick responds slower than other exterior cladding materials to changes in temperature; this phenomenon is called “thermal lag.” Thermal lag keeps the inside temperature of a home at a more moderate temperature level when outside temperatures change and thus reduces peak heating and cooling loads on a home’s HVAC system. In this photo: Brick name: Old Georgian Tudor

MAKE THE MOST OF ENERGY SAVINGS To make the most of the energy-saving properties of brick, build your home facing north, with large front windows. This orientation allows for different benefits at different times of year. Discover perfect products for your building project with the convenient General Shale iOS or In the summer, the sun is higher in the sky. A good roof with overhanging eaves deflects the heat of the summer sun and shades your windows, while your brick walls absorb heat from the internal air, all of which helps keep your home cooler.A In the winter, the sun is lower in the sky,...

In this photo: Brick name: Nottingham Tudor In this photo: Brick name: Scottish Manor Tudor In this photo: Brick name: Castle Rock Tudor 20

In this photo: Brick name: Walnut Creek Tudor, Stone name: Mocha ‐ Citadel 21

Bricks by Size Brick size can dramatically change the look and cost of a home. Depending on the scope of your project, it’s very important to determine the correct size of brick for your new home. In this photo: Brick name: Carrington Tudor LIGHTWEIGHT MODULAR 3½" BED, 2¼" FACE, 7 5/8" LENGTH Modular size is the most common in the industry. When laid with 3/8" mortar joints, it forms an 8" modular dimension. With a slightly larger void area (30% versus 24%), C652 units allow for a greater fire resistance rating.

ENGINEERED MODULAR KING SIZE Engineered Modular has the same bed size as Modular, with an increased face height. This size is often referred to as an “oversized” brick. The Elite brick is an ASTM C216 unit that is commonly used in Canada. This brick is referred to as a solid unit because the void area is less than or equal to 25%. Face shell is ¾" or greater. The King Size unit provides a very low installed wall cost because fewer bricks are required per square foot. The 2 ¾" width complies with model building codes in the U.S. (Minimum 3" bed depth is required in Canada.) QUEEN SIZE The Queen...