2013 Home of the Year This Tennessee home brings it all together. TAKE THE PARTY OUTSIDE THIS YEAR DIY outdoor living kits add another room to your home. adding warmth with Thin brick From backsplashes to ceilings, Brickweb™ makes it easy to bring the outside in. 2013 : VOLUME 2 a publication of GENERAL SHALE

GENERAL SHALE RETAIL LOCATIONS ALABAMA 34 Thomas Avenue Baltimore, MD 21225 (410) 789-2708 3255 Drennan Road Colorado Springs, CO 80910 (719) 390-5477 42374 Mound Road Sterling Heights, MI 48314 (586) 726-0400 2202 Gibson Wells Street Humboldt, TN 38343 731-824-5272 1845 West Dartmouth Avenue Denver, CO 80110 (800) 477-9002 6556 Whitmore Lake Drive Whitmore Lake, MI 48189 (734) 665-8800 2415 East Mulberry Street Unit 9 Fort Collins, CO 80524 (970) 484-1292 711 South 15th Street Grand Junction, CO 81501 (970) 248-9723 GEORGIA 121 Turner Bend Road SW Rome, GA 30165 (877) 556-0009 ILLINOIS Chicago...

Open Range™ Outdoor Kitchen. Finish off your dream outdoor living area with our drop-in BBQ pit and grill system. It's that simple. YOU'RE SERIOUS WE'RE SERIOUS ABOUT GRILLS email: [email protected] Contact your General Shale sales representative about including The Good-One outdoor kitchen products in your next project.

GREAT NORTH AMERICAN HOMES Enduring beauty is something that every American appreciates. That is why we received so much applause for our inaugural edition of Great American Homes. We have expanded the scope of our editorial content in 2013, and I’m thrilled to introduce you to some of the best new homes in North America inside the pages of our latest edition. General Shale is celebrating its 85th year of helping families build their dream home. That is why we will share with you some of our heritage and stories about the people who built our company into a market leader in building materials....

Creating a new building with the look and feel of one that’s 100 years old is no easy task, but this entertainment oasis pulls it off with stunning style. When you start building your “forever home,” take some notes from this inspiring Tennessee residence. Great North American Homes is a publication of General Shale. For more information about our products, please visit your local General Shale retail showroom or visit us online. LIGHT UP YOUR LIFE Attention to detail in your nightscape goes a long way in taking your entertaining to the next level. 5

A LOOK BACK Over 85 years of business, many things have changed. However, our commitment to quality has not. ery few companies can survive wars, national financial disasters and multiple changes in leadership. General Shale is one that has. Formed when Johnson City Shale Brick and Kingsport Brick merged in 1928, the company is still going strong in 2013. While business has fluctuated over the decades, forward-thinking leaders helped sustain the company through lean times. General Shale has not only survived but thrived, continuing to produce top-quality brick and other masonry products through...

The biggest problem, Tolliver said, was finding affordable fuel for the company’s kilns. A kiln at Johnson City had been successfully converted to coal, and coal-fired installations were in progress for more kilns. A big rise in interest rates starting in 1979 and continuing for three years made those years tough ones for the brick industry. “The years 1980, 1981 and 1982 were little short of a nightmare,” Tolliver said. “Only the strong survived.” By 1984, all General Shale’s tunnel kilns were operating with coal as the primary fuel. Coal versus gas fuel savings approximated half of the company’s...

B R I C K N A M E - JEFFERSON WADE TUDOR P H O T O G R A P H Y B Y - PETER MONTANTI

practically endless - Flemish, skilled mason can bring the perfect artful touch to your home.

B R I C K N A M E - JEFFERSON WADE TUDOR

the value of craftsmanship Creating a beautiful transition from the outdoors to indoor living spaces with simple yet elegant touches. lans to build from scratch were scrapped when a friend of Liz and Wes Stowers mentioned that a lake home in their neighborhood was up for sale. It was a great opportunity, and they jumped on it. The house was only five years old, but the couple knew it needed some tender loving care. Upon starting renovations, they discovered the dreaded four-letter word that strikes fear into the heart of every homeowner – mold. Eventually, they found that the mold was only the...

Natural Clay Wide Color Selection Energy Efficiency Higher Resell Value Zero Maintenance Lower Insurance Costs Sustainable Process Lasts a Lifetime *Pricing differs per region **Listed prices are for product and typical installation and can increase when additional resources are included. 12 $5.35 / sq. ft. General Shale pricing for modular size*

The Showdown Of Exterior CLADDINGS Cost of each per sq. ft. of materials only – Brick Industry Association, Southeast Region 2013 Benefits: Low cost, easy installation Benefits: Natural material appearance; high resell value; zero maintenance; resistance to moisture and wind; sustainability Disadvantages: Poor aesthetics; poor resistance to fire, poor energy and sound insulation value; dents/dings/misalignment/ warping; moisture damage over time FIBER SIDING $4.15 / sq. ft. Benefits: Better aesthetics than vinyl; no special foundation support needed Disadvantages: Seams can be visible; contains...

B R I C K N A M E - PEPPERMILL THIN BRICK PAIRED WITH WHITE & BLACK MORTAR S T O N E N A M E - OLD FLINTHILLS THIN ROCK P H O T O G R A P H Y B Y - RICHARD DOUGLAS

ENTERTAINMENT COMPLEX

GREAT NORTH Thin brick and thin rock provide hundreds of design possibilities. Their light weight allows them to be used on walls, floors and more - even ceilings!

Come have some amid new, ageless beauty More than once someone in Winter Park, Colorado, has come across one of the city’s familiar faces, Mark Unicume, and said, “I love your new building. It looks so old.” Most would take offense at the claim, but Mark’s face lights up with his reply: “That’s exactly what I was hoping you would say.” Mark’s vision for The Foundry Cinema and Bowl was exactly that. “The idea was to make it look like an old warehouse, and when people assume that it is, I feel like I accomplished my goal,” he says about his new, 15,000-square-foot entertainment venue. As the operator...