Analog™ is celebrating the authentic way of connecting with people around a table by bringing us closer. The table promotes a return to the genuine togetherness that is a stark contrast to the digital life we face with demands of constant online presence. Analog is not a square, not a circle, not an oval – it is a new form that takes the best from the three classic shapes and brings them together in a new, organic form. There is no hierarchy, just a beautiful platform for conversations which is a perfect match for modern relationships among family members, friends and colleagues.

JAIME Hayón 1974“Design needs to solve the problem and be long lasting - off-course. But it is important to remember that my design is made for humans - to be used by humans. I believe that design should provoke emotions. Design should make you feel good. Create happiness.” Spanish artist-designer Jaime Hayón was born in Madrid in 1974. Franco died the same year and Spain was a new, fresh and dynamic country. Jaime Hayón was raised with freedom. For him growing up in Spain in the eighties was a period with an explosion of emotions and all this has impacted him later on as a designer. As a teenager,...

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