Portrait of an iconic brand CREATE BEYOND CONVENTION

Focus, the leader in suspended fireplaces Focus has been revolutionising the world of stoves and fireplaces since 1968. Its current range includes 20 iconic models, which it regularly adapts to meet changing contexts (ecodesigned wood-burning models) and to exploit new types of fuel (gas, bioethanol, electric) without impacting the appearance of their timeless design. Focus, a trendsetter in contemporary design The avant-garde spirit of Dominique Imbert (1940–2021), artist, humanist and founder of Focus, is reflected in each Focus fireplace. The Gyrofocus, which he designed in 1968, was the first...

Slimfocus Gyrofocus Ergofocus Paxfocus Emifocus hublot Emifocus Edofocus focus-creation.com - Design : Dominique Imbert

Meijifocus Heterofocus Curvifocus Boafocus focus-creation.com - Design : Dominique Imbert / * Christophe Ploye / ** Thibault Desombre

Pure authenticity dreamlike allure that captivates, an atypical shape that intrigues, Focus fireplaces continuously renew a unique quest: to suspend fire in a way that defies reality. For over 50 years, Focus has breathed its soul into each of its fireplaces, reinventing fire to render it sublime. Beyond the secrets of wood, gas or bioethanol combustion, Focus combines its technical expertise with its vision of designing magnetic creations. The design inspires and sets the tone; it creates an atmosphere, summer and winter alike. Even with no fire burning, the bold, organic shape of a Focus fireplace...

Controlled passion Facing harsh winters in his rural home, this artist who transformed metal into a variety of objects and furniture was inspired to come up with a new creation: a fireplace, designed with the simple objective of staying warm. From a few pieces of sheet metal, he designed what would become the Antefocus – his first fireplace, and one that broke new ground at the time. But it would be in the heady year of 1968, when activists argued for the power of the imagination, that this self-taught artist had an epiphany inspired by the shape of an ashtray he had crafted. In a doubly visionary...

East Asia. In 1988, 300 Paxfocus fireplaces were ordered for a luxury building in Japan, broadening the reach and vision of the company and launching it into the era of industrial logistics with the management of time zones, large-scale production and transport by container ships. Over the course of the Focus odyssey, no fewer than 150 models have been designed. Some, completely cubic or triangular, hurtled by like comets, while others have stood the test of time. The Filio, Bathysca, Slim and Ergo have become veritable trademarks of the company. Whether carefully drafted or scribbled on a loose...

control specialists to installation professionals, each is taught to hone their eye, to examine the slightest detail; each is proud to be the heir to a legacy where art and industry beat in unison. When an order arrives at Focus’s head office in Viols-le-Fort, it sets in motion a whole ecosystem of 70 professions that includes the creative teams, the sales force who travels all over the world, and the craftsmen and women at the production site. Each organic, visionary design is turned into made-to-measure plans and undergoes pre-machining checks before being crafted at the production site in...

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CREATE BEYOND CONVENTION