Catalogue 2019

Catalogue 2019
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Catalogue 2019

Product catalog summary
Overview: The 2019 Floragard Catalogue showcases a diverse range of potting and planting soils, celebrating a century of expertise in premium gardening products. It is organized into sections that detail various soil types, their applications, and benefits.
Main Sections:
  • Potting and Planting Soils: This section features soils like the Anniversary Edition Potting Soil and Universal Potting Soil, along with specialized options for Mediterranean plants, tomatoes, and vegetables. Key attributes include optimal water absorption, nutrient-rich compositions, and peat-reduced alternatives.
  • Outdoor Soils: Designed for specific outdoor uses such as garden ponds, roses, and lawn care, with notable products like Rhodohum® Ericaceous Soil and 4 in 1 Lawn-Fit.
  • Bio Potting Soils: A selection of peat-free and peat-reduced soils for eco-friendly gardening, including Bio Rhodohum® and Bio Potting Soil.
  • Indoor Soils: Specialized soils for indoor plants such as orchids and bonsai, emphasizing bio and peat-free options.
  • Floragard Products for Pets: Substrates for turtles and terrariums, showcasing product versatility.
  • Sales Promotion and POS Materials: Information on promotional materials and systems like the IVS Mini and Micro to boost product visibility and sales.
Historical Milestones: The catalogue outlines Floragard's history from its 1919 foundation to its 100th anniversary in 2019, highlighting key developments like the introduction of Floratorf in 1929 and the launch of peat-free bio soils in 2013.
Product Innovations: Floragard has introduced innovative products such as the TKS substrate in 1959 and Active Potting Soil with slow-release fertilizer in 2004.
Conclusion: The catalogue underscores Floragard's dedication to quality, innovation, and environmental responsibility, offering a wide array of products to meet diverse gardening needs.
Additional Details:
  • Active Potting Soils: Ready-to-use soils for balcony and container plants, featuring Aqua-Plus® for water absorption and an active-fertilizer-depot for sustained growth.
  • Specialized Soils: Soils for specific plant types, such as Mediterranean container plants, with features like granulated clay for improved air and water supply.
  • Expanded Clay: Describes expanded clay granules used for hydroculture, noted for their light and porous nature.
  • Potato Pot: A 2-in-1 pot system for growing potatoes on patios and balconies, with a water reservoir to prevent dehydration.
  • Bio Mini-Garden: A peat-free potting solution for growing plants directly in the bag, suitable for balconies and patios.
Critical Information:
  • Delivery Forms: Products are available in various packaging forms such as one-way pallets (EVP) and half-pallets (HVP).
  • Environmental Considerations: Emphasis on sustainability with renewable raw materials and peat-free options.
  • Product Specifications: Detailed with content volume, pieces per pallet, and EAN codes for easy identification and ordering.
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Catalog excerpts

Catalogue 2019-1

… and everything starts to blossom!

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Catalogue 2019-2

100 years of Floragard – Our passion for gardening Sales Promotion and POS materials Floragard product range Potting and Planting Soils 12-17 Potting Soil - Anniversary Edition • Universal Potting Soil • Potting Soil „light and easy“ • Florahum® Planting Soil • Active Soil for Garden Plants • Soils for Garden Beds, Balcony and Container Plants 18-23 • Active Potting Soil for Tomatoes and Vegetables • Active Potting Soil for Balcony Plants • Potting Soil for Mediterranean container plants • Potting Soil for Citrus and Mediterranean Plants • Expanded Clay • Potato Pot 24-27 Outdoor Soils Soil for...

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Catalogue 2019-3

THE ENDLESS SUMMER® POTTING SOILS 46-47 Endless Bloomage Hydrangea Blue Potting Soil • Hydrangea White & Pink Potting Soil • The Eyecatcher in your garden 48-49 Specialized soil for Rhododendron Micranthum Bloombux® THE BESTGREEN POTTING SOILS The Top-Selling second brand for your assortment 50-55 • Universal Potting Soil • Planting Soil • Rhododendron Soil • Potting Soil for Roses • Potting Soil for Cactus • Potting Soil for Orchids • Potting Soil for Green Plants and Bloomers • Planting Soil for Balcony Plants • Potting Soil for Sowing • Soil for Lawn Care • Potting Soil for Graves • Peat Moss...

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Catalogue 2019-4

100 YEARS OF FLORAGARD – OUR PASSION FOR GARDENING For 100 years Floragard successfully has been working on development, production and marketing of premium potting soil and substrates, which stand for the highest degree of crop safety and excellent performance. Confidence, experience and reliability are the basis Floragard and the associated production plants build their business on. Our customers all over the world benefit from these principles and our know-how in the production of potting soil and substrates. The next three pages invite you to a short time travel to see the milestones of Floragard`s...

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Catalogue 2019-5

Foundation of the company Torfstreuverband GmbH with head office in Berlin. Floragard starts marketing its products in other European countries and continuously expands this business. Ericaceous plants find their way into private gardens and they still do today. Our company Torfstreuverband responds to this trend with the ideal product: Rhodohum. Granulated Floratorf SuperManural 3 plus is introduced to the market with an extensive advertising campaign. It is the first substrate in granulated form and a real innovation by Torfstreuverband. Development of the quality brand „Floratorf“. The triangular...

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Catalogue 2019-6

Peat products can now be palletised, which immensely increases the performance of both, the company Torfstreuverband as distribution company as well as the associated production plants. Different types of potting soil for hobby applications are now marketed under Floragard-brand. Bio-Topp Potting Soil is Floragard`s first hobby product for ecological gardening. This year`s innovation: Floragard Active Potting Soil. A 6-monthsslow-release-fertilizer provides the plants with nutrients throughout the summer months, there is no need for adding further fertilizer. The products of Torfstreuverband are...

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Catalogue 2019-7

Floragard impressively relaunches the brand Floragard in the hobby gardening sector. New soil mixtures in a 20-litrescompact bale are introduced to the market. Floragard combines both features, „bio“ and „peat-free“, and offers peat-free bio soil. Our all-round peat-free Bio Potting Soil and our peat-free Bio Potting Soil for Tomatoes and Vegetables are a great success. The new claim „and everything starts to blossom“ puts emphasis to the brand`s premium character. Floragard redesigns its hobby product line and celebrates its 100th anniversary. The products of the Oldenburg-based expert for substrates...

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Catalogue 2019-8

SALES PROMOTION AND POS MATERIALS IVS – Your Vendor Security The IVS (Indoor-Vendor-System) has numerous benefits: • Clear presentation • Increased turnover rate of a particularly high-margin product • Can be effortlessly set up at strategically beneficial locations IVS Mini and Micro – for your Indoor sales Get the IVS (Indoor sales system) Mini and Micro. • • • Clear presentation of the smaller Floragard soils Increased turnover rate of highmargin products Ideal for the area of the relevant plants Flag Effective from afar – Attract your customers‘ attention and with Floragard you will become...

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Catalogue 2019-9

Destination panel Easily shows the direct way to the correct Floragard product and offers room for 4 half pallets. … and und alles starts to blossom! ... everything blüht auf! POTTING SOIL FOR ROSES POTTING SOIL FOR ROSES • Spezialerde zum Pflanzen von Rosen im Beet oder Kübel • Spezialerde zum Pflanzen von Rosen im Beet oder Kübel • mit Premium-Dünger für die ersten 6 Wochen • mit Premium-Dünger für die ersten 6 Wochen • mit Guano – dem wertvollen Naturdünger • mit Guano – dem wertvollen Naturdünger • mit Vital-Ton – als aktiver Wasser- und Nährstoffspeicher • mit Vital-Ton – als aktiver Wasser-...

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Catalogue 2019-10

Elfirat ‘,^ffi£SS'-«

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Catalogue 2019-13

POTTING AND PLANTING SOILS Our all-rounders for your assortment A beautiful garden, a snug patio or a lovely balcony can be a retreat area where people feel the quality of life and where they can slow-down. With our planting and potting soils your customers will enjoy colourful flowers all over the year. The high-quality mixtures for allround-application perfectly meet the requirements of many perennials, ornamental plants and shrubs and provide for long and healthy growth from the beginning. Choose the highest quality for your assortment and opt for the all-rounders by Floragard Vertriebs-GmbH....

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Catalogue 2019-14

POTTING AND PLANTING SOILS What is it that makes a good potting soil? High-quality peat, renewable constituents, effective additives and a highly-effective combination of starter-, slow-release and micronutrient fertilizer are the basis for this modern composition that originates from professional gardening. The retro design takes your customers back to past days: When Torfstreuverband GmbH's first ready-to-use fertilized potting soils were available for hobby gardeners more than 50 years ago. The all-round premium potting soil provides for healthy growth and beautiful flowers when using it for...

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