food applications

”There is no sincerer love than the love for food. George Bernard Shaw Irish dramatist.

tasteful recipes for light tantalising installations of ours Presenting some of our food retailing friends. future cooking Innovative outlooks on lighting in food applications. our ingredients A presentation of our suitable retail products. when expectations are running high Enhancing the groceries with Marathon Rich- and Glow. tasteful recipes of food - and lighting design low carb(on dioxide) lighting About energy efficient installations of light. for those new ingredients and influences Ideas and insights from Fagerhult O.D.D™. A brief summary of how to plan light in food shops. delicious...

tasteful recipes for light | introduction Introduction. in your hands you are holding our very own cookbook, the first one we have ever created. And as confusing as it might seem, we are still very much in to lighting. But actually – we are also in to food. We have provided lighting solutions for food retailers all over the world for some time now, and will continue to do so. We have made fruits and vegetables look more appealing, made meat and fish look extra fresh and we have guided shoppers amongst the miles of aisles, shelves and displays. We believe that the right lighting can increase sales...

the world of retail lighting | enjoying a day in the high str

Cooking - for whom? Food is not only about providing your body sufficient calories – at least not in the Western world where it has become a culture, a lifestyle expressing who we are. But how do such trends impact food retailing? you might have noticed the increased awareness and interest in the whole essence of food: balanced and healthy diets, a dedicated craftsmanship of culinary art, a revival of rural fascination, organic and local shopping etc. And on top of that, an explosion of cooking shows, conceptual restaurants, and a young urban population who find it trendy to grow their own herbs...

tasteful recipes for light | cooking - for whom? >> of non-related departments? An ideal scenario would be a shopper feeling and believing that the shop is designed for him/her - that is, friendlier, personal and interactive. manfluence Despite of the new “womenomics” revolution in which women control more than 80% of the purchases in the US, men’s influences over food related purchases is increasing. They have become more powerful in the kitchen, cooking and planning the meals, and are consequently also spending more time in supermarkets. This has influenced food retailers to modify their environment...

are not going away. They may get smaller, they may get a bit more , they may get more unique, they may offer a range of ... but what’s very clear is that to survive, they have to create a value equation for Thom Blischok, Chief retail strategist and senior executive advisor, Booz and Co. cooking - for whom? | tasteful recipes for light

tasteful recipes for light | delicious light in 15 minutes Delicious light in 15 minutes We can assure you that planning a satisfactory and energy efficient lighting solution takes much more than 15 minutes. Nevertheless we would like to take the opportunity to quickly describe a few illustrative steps of how this can be done. spare us 15 minutes of your time and let us share a short overview of important aspects of how to create suitable lighting in supermarket environments. Lighting is so much more than luminaires installed in the ceiling - it guides and uncovers; it enhances and evokes emotions...

tasteful recipes for light | delicious light in 15 minutes >> ating spotlights in the lighting solution for more dynamics and contrast, making the shop environment more inspiring. Also, the use of spotlights steers attention towards products. Controls are also something that can be included to increase energy efficiency but also to create a more vibrant and responsive lighting installation. *Read more about controls on p. 60. aisles & shelves A supermarket is usually built from a various rows of aisles of shelves and displays. It is important to illuminate all products in them - from top to bottom...

19 91 General & accent lighting Fruit & Vegetables Bread & cheese

Wines, water & sodas

>> – especially if it’s sourdough bread. Luckily larger supermarkets often have a very extensive bread section with several displays of both newly-baked as well as pre-made breads. Nevertheless you don’t want to get the impression of unbaked bread, you want a crisp, golden and fresh one. This is partly achieved by the baker of course - but also by the lighting. To really boost the freshness and the warm yellow tones, we recommend luminaires with suitable LED modules carefully chosen for this type of applications – for example Marathon Midi LED Glow. *Read more about our new LED spotlight for...

tasteful recipes for light | delicious light in 15 minutes >> energy efficient and radiate no light in the form of IR and UV that can damage the foods. LEDs are the only light source that radiates more light the colder they get; hence they are the obvious choice for the cold temperature in the fridges. checkouts In spite of the evolving technology, which enables new ways to pay for your groceries, there are still the traditional checkouts that the customer has to pass before leaving the shop. In an ideal supermarket there are as fewer long queues as possible, but in reality this is not always...

tasteful recipes for light | for those new ingredients and influences For those new ingredients and influences The retail landscape is changing fast. New consumer behaviours, trends and technology are constantly setting new roadmaps in retail and therefore also for tomorrow’s food retailers. This is how we can help create a great lighting recipe when new ingredients appears. there are collections of smaller food brands that are very trend-sensitive and consumer insight-driven - resulting in unique and authentic concepts. This might not be the way for all traditional and big-box food brands, but...