1. Catalogs
  2. FAGERHULT
  3. How to illuminate car showrooms
video corpo
cad

How to illuminate car showrooms

How to illuminate car showrooms
1 / 11 PagesView full catalog

How to illuminate car showrooms

Product catalog summary
Introduction
This document provides guidance on illuminating car showrooms to reflect the brand's personality and enhance customer experience. It emphasizes the importance of lighting in creating an atmosphere that aligns with the brand's values, whether focused on functionality, energy efficiency, or exclusivity.

Enhancing Light
Lighting should create contrast and focus areas within the showroom. It is crucial to harmonize artificial lighting with natural light to showcase cars effectively. The document suggests using a mix of lighting types to reduce glare and enhance the metallic finish of cars.

Entrance
The entrance should be welcoming and reflect the brand's statement. Use bollards and integrated lighting to shape the building's structure. Accessories like honeycomb louvers can help reduce glare.

Sales Hall
Different areas within the sales hall require varied lighting solutions. The primary display area should use spotlights for dynamic lighting, while the secondary area can use general lighting. A combination of spotlights and luminaires with large bright surfaces is recommended to avoid glare and enhance car shapes.

Cash Desk and Office Space
Lighting in these areas should create a comfortable environment, similar to a home setting. A mix of downlights and pendants can provide a pleasant atmosphere with strong contrasts.

Case Studies
  • Volvo, Lyon, France: A mix of LED spotlights and luminaires create a fresh and stylish environment, enhancing the brand's image.
  • Škoda, Finland: Energy-efficient accent lighting highlights new car arrivals, with a focus on a special 'Highlight wall.'
  • Munsterhuis Sportscars, Netherlands: The showroom uses 3000 K LED lighting to create a retro yet contemporary look, with integrated LED stripes for architectural emphasis.
  • Porsche, Colchester, UK: The showroom uses LED lighting to maintain exclusivity while reducing energy consumption, with spotlights and anti-glare downlights enhancing the experience.

Conclusion
Fagerhult offers comprehensive solutions for retail lighting, focusing on sustainability and brand alignment. The guide provides tips and product suggestions for creating effective lighting environments in car showrooms.
See more

Catalog excerpts

How to illuminate car showrooms-1

light guide How to illuminate car showrooms

 Open the catalog to page 1
How to illuminate car showrooms-2

Illuminating the brand Today people have great awareness and knowledge about the different car brands on the market. They identify with the car they drive and the brand's personality. A car showroom must first and foremost be able to illuminate a car properly but it should also be a reflection of the brand. The feeling of the showroom, the structure, interior and lighting should reflect the statement of the brand.   A car’s brand can be focused on functionality offering space and a safe car for the big family. The focus can be on being as energy efficient as possible with reduced carbon footprint,...

 Open the catalog to page 2
How to illuminate car showrooms-3

On Demand Design High ceilings Take the opportunity to stand out with tailor made retail solutions. We want you to find the exactly right solution Luminaires mounted high up means that you will have to for your project. With Fagerhult O.D.D, Fagerhult On Demand use higher wattage and that will lead to a high intensity in Design, we can custom make a lighting solution after your the light source, increasing the risk of glare. Be sure to aim project and demands. It could be creating a special lumi- and cut of the light so that it does not produce unnecessary naire for the focal points or adopting...

 Open the catalog to page 3
How to illuminate car showrooms-4

Entrance The entrance should be pleasant and welcoming. From the outside the showroom needs to look natural and exciting. As an example use bollards for walkways and recessed or integrated light to shape the structure of the building. As you enter the showroom try to avoid glare as much as you can. If needed use accessories that help to cut of the direct sight of the light source. Honeycomb louver or cap cones are two great accessories to achieve a pleasant non glaring light, consider also using barn doors for this effect. To get a good understanding of the set up, use different light in the...

 Open the catalog to page 4
How to illuminate car showrooms-5

Sales hall The sales are can be divided into areas with different purposes, depending of the brand offer; the primary displayed area, where the latest cars and campaigns are displayed and the secondary displayed area, the area where more cars are displayed such as older cars or second hand cars. In the primary displayed area use more spotlights together with general light to create an interesting and dynamic environment. In the secondary displayed area there is not the same need for exclusive luminaires but just as important to use luminaires that give sufficient light. sales hall

 Open the catalog to page 5
How to illuminate car showrooms-6

Product suggestions for the sales hall Zone Evo Zone Evo is equipped with the latest in LED technology and is of stylish conical design, which is light and flexible in appearance. Zone Evo accessories Barn doors, honeycomb louvre, baffle ring and cap cone, there are several accessoried for the Zone Evo family that reduce glare. Marathon Marathon is a stylish spotlight designed for track systems and is available in three different sizes. It has an cylindrical shape and clean design. In general it is important with sufficient lighting but do not only use general light, it can seem flat and give...

 Open the catalog to page 6
How to illuminate car showrooms-7

Cash desk and office space Due to the nature of car sales the cash desk tend to look a bit different than normal shops. To create a pleasant place where you sign the contract and buy your car, you can imitate the light as if it where in a home or another comfortable environment. Try combining many different types of light experiences. From a high performing downlight to a nice looking pendant. Elaborate with light intensity and notice that a lower general light level with strong contrasts can create a more enjoyable experience. Pleiad The Pleiad with LED brings general light. It is easy to combine with...

 Open the catalog to page 7
How to illuminate car showrooms-8

Volvo, Lyon, France Fagerhult in France have illuminated the Volvo car showroom in Lyon. The big open showroom in two floors is illuminated with a mix of LED spotlights and LED luminaires of bright surfaces that complement the bright area. When entering the car showroom you get a feeling of a fresh and stylish area with daylight that enters through the big glass windows. The chosen lighting adds to this feeling and the feeling of the brand. To highlight and illuminate the cars in the sales area track mounted Marathon spotlights are used. They are focused on the cars to highlight their shapes...

 Open the catalog to page 8
How to illuminate car showrooms-9

Škoda, Finland The importer of Škoda cars in Finland, Helkama Auto Oy, has started to renew their Škoda-retailers´ showrooms with a new concept. Their aim is to offer all customers a high-end and homogeneous experience of the Škoda-service. Fagerhult Retail was an active player in the project by consulting the lighting designer. The mission was to create an elegant and energy efficient accent lighting to the showroom in order to highlight the new Škoda car arrivals.   White Zone Evo 4000 K spotlights were chosen for the project. These luminaires are equipped with the latest LED-technology and...

 Open the catalog to page 9
How to illuminate car showrooms-10

Porsche, Colchester, United Kingdom The refurbished and extended Porsche showroom in Colchester up-graded to an LED lighting scheme, offering the same feel of well-designed exclusivity but with a reduced energy consumption. The very essence of the Porsche design concept is to create a high performance car which uses energy efficiently, so the evolution towards LED felt like a natural progression. The bricks and mortar extension of their brand plays an essential part in maintaining the sense of attainable exclusivity, not only by showcasing the product in a high-quality backdrop, but also providing...

 Open the catalog to page 10
How to illuminate car showrooms-11

At Fagerhult we feel passionate about retail lighting and can cover the entire spectrum of your lighting project – with high-quality products, education, concept development, on demand design, light planning, aiming and on-going maintenance. In this Light Guide we will give you tips on how to create a sustainable retail environment and give suggestions on what kind of products to use. Fagerhult is a part of the Fagerhult Group, one of Europe’s leading lighting groups, with about 2,400 employees and operations in approximately 20 countries around the world. fagerhult retail ab main office Rinnavägen...

 Open the catalog to page 11

Archived catalogs

  1. Avion

    16  Pages

*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.